LOS
ANGELES, Aug. 19, 2024 /PRNewswire/ -- NYX
Professional Makeup announced today the launch of the
limited-edition "Beetlejuice Beetlejuice" makeup collection
in partnership with Warner Bros. Pictures and Warner Bros.
Discovery Global Consumer Products. A globally renowned beauty
brand known for its powerhouse partnerships in entertainment, NYX
Professional Makeup has done it again: this time by twisting the
definition of professional-grade artistry, with an unexpected
collection straight from the Afterlife. The co-created collection
celebrates this fall's highly anticipated film "Beetlejuice
Beetlejuice," releasing only in theaters and IMAX on September 6, 2024 nationwide, and internationally
beginning September 4, 2024.
A master of artistry, NYX Professional Makeup has looked to the
singularly creative vision of Beetlejuice's world to create an
iconic collection for fans around the globe. High-quality pigments
come to life with products featuring iconic design elements
inspired by "Beetlejuice Beetlejuice," bringing pieces of the film
to fans in a unique and memorable way.
The products for the living and recently deceased are accessibly
priced, ranging from $6 to
$20. Products include: the
Beetlejuice Afterlife Passport Cheek Palette featuring vibrant,
high-payoff shades for a perfect flush of color; the Beetlejuice
Color for the Recently Deceased Eyeshadow Palette which comes in
both matte and metallic finishes; the Beetlejuice Gloss, which
brings fan favorite juice gloss back from the dead to drench your
lips with hydration for the Afterlife; four limited-edition shades
of Sandworm Swirls Butter Glosses; Dead Cold Reusable Undereye
Patches; three new Beetlejuice Pinstripe Duo Liners in eye-popping,
dual-ended chrome shades; and the iconic Beetlejuice Shrinker
Makeup Sponge and Travel Case to perfect your Afterlife makeup
routine.
To further amplify the collaboration, NYX Professional Makeup is
partnering with diverse creators worldwide to embrace the strange
and unusual world of pro artistry. Global creators will take to
social platforms to showcase individual artistry looks set to
Beetlejuice's distinctive and offbeat soundscape and music.
"At NYX Professional Makeup, we push makeup boundaries with
unexpected artistry," said Denee
Pearson, Global Brand President of NYX Professional Makeup.
"Experimenting with bold colors and creating fantasy through the
art of makeup is who we are at our core. We were drawn to the
vibrant universe of Tim Burton and
had so much fun creating our own twist on the iconic world of
Beetlejuice."
The NYX Professional Makeup "Beetlejuice
Beetlejuice" collection is available today,
August 19, on
nyxcosmetics.com/beetlejuice, and nationwide starting on
August 25.
ABOUT NYX PROFESSIONAL MAKEUP
NYX Professional Makeup is a modern, digitally native makeup brand
on the forefront of today's emerging beauty trends. A leader in the
global color cosmetics industry, NYX Professional Makeup is an
affordable professional makeup line with every shade, color and
tool needed to create makeup artistry at every level. Rooted in a
professional artistry heritage, NYX Professional Makeup boasts a
successful multi-channel approach at the forefront of digital and
retail. A social media pioneer, NYX Professional Makeup is one of
the most influential and top-ranked brands, and is followed by top
beauty vloggers, Instagram stars, and their millions of fans. While
headquartered in the heart of Los Angeles, NYX Professional
Makeup is a global brand available in more than 70 countries at
thousands of retailers consisting of specialty beauty and fashion
stores, freestanding shops and beauty supply stores, as well as
on www.nyxcosmetics.com.
ABOUT BEETLEJUICE BEETLEJUICE
Beetlejuice is back!
Oscar-nominated, singular creative visionary Tim Burton and Oscar nominee and star
Michael Keaton reunite for
Beetlejuice Beetlejuice, the long-awaited sequel to Burton's
award-winning Beetlejuice. Keaton returns to his iconic role
alongside Oscar nominee Winona Ryder
as Lydia Deetz and two-time Emmy
winner Catherine O'Hara as
Delia Deetz, with new cast members
Justin Theroux, Monica Bellucci, Arthur
Conti in his feature film debut, with Emmy nominee
Jenna Ortega as Lydia's daughter,
Astrid, and Oscar nominee Willem
Dafoe.
After an unexpected family tragedy, three generations of the
Deetz family return home to Winter
River. Still haunted by Beetlejuice, Lydia's life is turned
upside down when her rebellious teenage daughter, Astrid, discovers
the mysterious model of the town in the attic and the portal to the
Afterlife is accidentally opened. With trouble brewing in both
realms, it's only a matter of time until someone says Beetlejuice's
name three times and the mischievous demon returns to unleash his
very own brand of mayhem.
ABOUT WARNER BROS. PICTURES
Warner Bros. Pictures is a
part of Warner Bros. Motion Picture Group, which also includes New
Line Cinema and Warner Bros. Pictures Animation. Warner Bros.
Pictures partners with the world's most inspiring storytellers to
create extraordinary entertainment on every screen for global
audiences. Warner Bros. Pictures has been at the forefront of the
motion picture industry since its inception and continues to be a
leading creative force, producing the broadest slate of films
for worldwide theatrical release.
ABOUT WARNER BROS. PICTURES DISCOVERY GLOBAL CONSUMER
PRODUCTS
Warner Bros. Discovery Global Consumer Products (WBDGCP), part of
Warner Bros. Discovery's Revenue & Strategy division, extends
the company's powerful portfolio of entertainment brands and
franchises into the lives of fans around the world. WBDGCP partners
with best-in-class licensees globally on award-winning toy,
fashion, home décor and publishing programs inspired by the biggest
franchises from Warner Bros.' film, television, animation, and
games studios, HBO, Discovery, DC, Cartoon Network, HGTV,
Eurosport, Adult Swim, and more. With innovative global licensing
and merchandising programs, retail initiatives, and promotional
partnerships, WBDGCP is one of the leading licensing and retail
merchandising organizations in the world.
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SOURCE NYX Professional Makeup