Following Metricool's Threads API integration
and AI Social Media Assistant launch, the platform is upgrading its
AI capabilities and releasing new integrations across LinkedIn,
Google Drive, and Canva
MADRID, July 25,
2024 /PRNewswire/ -- Metricool, a social media
management platform, has announced a lineup of new features for
brands, creators, and agencies to reach new audiences across
different platforms and access social performance metrics. These
features include LinkedIn Personal Page Analytics, AI Social Media
Assistant update, and integrations with Google Drive and Canva to
help users improve their social media strategies and stay ahead of
trends.
With 5 billion people on the world's most popular social
media platforms today, marketers are keen on exploring new avenues
to strengthen and track their campaigns. Metricool's 2024 Social
Media Networks Study found LinkedIn's engagement rate for
brands increased nearly 30% and expects it to continue to grow.
With Metricool's LinkedIn Personal Page Analytics feature, social
media managers can connect their client accounts and analyze growth
and content performance instantly. This will enable them to
understand what content their audiences resonate with and build on
future posts.
"Metricool has a unique global lens on the social media
landscape and our teams work cohesively to understand what social
media managers, marketers, and creators need to reach their goals,"
said Juan Pablo Tejela, CEO and Co-Founder of Metricool. "We are
consistently developing software and improving product
accessibility based on real-time user feedback, industry trends,
and digital evolution. With feature additions such as Google Drive
integration and LinkedIn analytics, we provide users with a
comprehensive platform to evaluate, schedule, and continue to
create valuable content, in less time."
In addition to Metricool's new LinkedIn Personal Page Analytics,
the platform's upgrade to its AI tool and new integrations with
Google Drive and Canva will include:
- Enhanced AI Social Media Assistant: Provide new caption
recommendations for future content based on the top-performing
posts in Metricool's analytics dashboard. This is an expansion of
the AI tool's capabilities - creating engaging posts, reusing and
optimizing content, adapting tones to target audiences, and
increasing conversions with CTAs and hashtag suggestions.
- Google Drive: Connected media bank for their Google
Drive assets folder and schedule content directly from
Metricool.
- Canva: Direct access to Canva account to easily pull
designs and schedule within Metricool.
The new capabilities and updates come after Metricool released a
Threads API integration and AI Social Media Assistant in
June 2024. Users can schedule Threads
posts, create auto lists, analyze metrics, and create and schedule
custom reports. Metricool has seen over 12,000 Threads accounts
added to their dashboards, and around 104,500 posts have been
scheduled since the launch late last month. The AI Social Media
Assistant is powered by natural language processing and machine
learning algorithms to help enhance social media content creation
and optimization.
"Metricool has revolutionized my workflow by saving me countless
hours in content planning and publishing," said Latasha James, Social Media Entrepreneur and
Podcaster. "Its intuitive content calendar, seamless auto-publish
feature, and comprehensive analytics have been invaluable. I can
effortlessly reference my clients' social media insights and
auto-send monthly reports. Metricool's dashboard is truly
game-changing, empowering me to effortlessly enhance and expand
both my own and my client's social platforms."
Metricool is working with social media managers and marketers
from McDonalds, Alexander McQueen,
Warner Music Group, Volvo, and other major brands and creators
globally. The new features will be available to customers in July
and August 2024. The company plans to
unveil additional capabilities later this year, including Adobe
Express analytics and new AI developments.
To learn more about Metricool and sign up for a free account,
please visit the Metricool website and download the app from
the Apple App Store or Google Play for Android users.
About Metricool
Metricool is a social media and online
ad management platform that serves more than 2 million
professionals, agencies, and brands in the United States, United Kingdom, Canada, Australia, Spain, France, Germany, and Latin
America. They help social media managers simplify tasks,
automate processes, and unify tools to plan and execute successful
campaigns. Metricool is a trusted partner of global brands
including Louis Vuitton,
David Guetta, Adidas, H&M,
Costco, etc.
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SOURCE Metricool