The brand is bringing the black and white
stripes to a new cookie format inspired by the iconic Beetlejuice
suit
PARSIPPANY, N.J., Aug. 1, 2024
/PRNewswire/ -- It's Showtime! Keebler, in partnership with Warner
Bros. Discovery Global Consumer Products, is embracing the
unexpected with a new cookie innovation in celebration of
the hugely anticipated sequel to the original film
"Beetlejuice Beetlejuice," opening exclusively in theaters
on September 6, 2024. Beginning
August 1, fans everywhere can shop
for the limited-edition "Beetlejuice Beetlejuice" Dark Chocolate
& Vanilla Fudge Stripes at retailers nationwide.
Crafted by Ernie and the Elves in the Hollow Tree, Keebler's
limited-edition cookie features a first-of-its-kind black-and-white
format with a delicious dark chocolate shortbread cookie, topped
with vanilla-flavored fudge stripes that mimic Beetlejuice's iconic
suit.
"We're thrilled to introduce this partnership to our classic
Fudge Stripes portfolio, providing a fun take on the classic
black-and-white-striped suit that Beetlejuice fans know and love,"
said Alicia Mosley, Vice President
of Marketing, Keebler Brand. "At
Keebler, we strive to create magical moments for families and what
better way to do so than by partnering with Warner Bros. Discovery
to bring some tasty moments to the highly anticipated new
film."
In addition to the limited-edition cookies, consumers can unlock
the door to more spooky fun with Beetlejuice through Keebler's Open
for Magic digital hub, full of family-friendly content, games,
and recipes inspired by the film. Families can access the site by
scanning the QR code on the packaging.
You can shop Keebler's Limited-Edition "Beetlejuice Beetlejuice"
Dark Chocolate & Vanilla Fudge Stripes for a suggested retail
price of $4.80 at retailers
nationwide.
For additional information about Keebler, visit Keebler.com and
stay connected with Keebler on social media (Instagram,
Facebook, X).
About Keebler
The Keebler Elves make more than 30 varieties of delicious
cookies and sweet treats made from quality ingredients, including
the classic Fudge Stripes™, Chips Deluxe®,
Sandies® and more. Ernie and the Elves bring magic to
family moments by delighting cookie lovers. Keebler®
cookies are available at mass, grocery, and convenience stores
nationwide. For additional information, please visit
Keebler.com and stay connected with Keebler on social
(Instagram, Facebook, X, Pinterest and YouTube)
About Ferrero®
Ferrero began its journey in the small town of Alba in
Piedmont, Italy, in 1946. Today,
it is one of the world's largest sweet-packaged food companies,
with over 35 iconic brands sold in more than 170 countries. The
Ferrero Group brings joy to people around the world with much-loved
treats and snacks including Nutella®,
Kinder®, Tic Tac®, and Ferrero Rocher®. More than 47,000
employees are passionate about helping people celebrate life's
special moments. The Ferrero Group's family culture, now in its
third generation, is based on dedication to quality and excellence,
heritage and a commitment to the planet and communities in which we
operate.
Ferrero entered the North American market in 1969 and has grown
to more than 5,400 employees in 15 plants and warehouses, and eight
offices in North America across
the United States, Canada, and the Caribbean. It has expanded its presence and
portfolio with the addition of iconic brands such as
Butterfinger®, CRUNCH®, Keebler®,
Famous Amos®, Mother's Cookies®, and other
distinctive cookie and chocolate brands. Follow @FerreroNACorp on
Twitter and Instagram. www.ferreronorthamerica.com.
About Warner Bros. Discovery Global Consumer Products
Warner Bros. Discovery Global Consumer Products (WBDGCP), part
of Warner Bros. Discovery's Revenue & Strategy division,
extends the company's powerful portfolio of entertainment brands
and franchises into the lives of fans around the world. WBDGCP
partners with best-in-class licensees globally on award-winning
toy, fashion, home décor and publishing programs inspired by the
biggest franchises from Warner Bros.' film, television, animation,
and games studios, HBO, Discovery, DC, Cartoon Network, HGTV,
Eurosport, Adult Swim, and more. With innovative global licensing
and merchandising programs, retail initiatives, and promotional
partnerships, WBDGCP is one of the leading licensing and retail
merchandising organizations in the world.
About "BEETLEJUICE BEETLEJUICE"
Beetlejuice is back! Oscar-nominated, singular creative
visionary Tim Burton and Oscar
nominee and star Michael Keaton
reunite for "Beetlejuice Beetlejuice," the long-awaited sequel to
Burton's award-winning Beetlejuice. Keaton returns to his
iconic role alongside Oscar nominee Winona
Ryder as Lydia Deetz and
two-time Emmy winner Catherine
O'Hara as Delia Deetz, with
new cast members Justin Theroux,
Monica Bellucci, Arthur Conti in his feature film debut, with
Emmy nominee Jenna Ortega as Lydia's
daughter, Astrid, and Oscar nominee Willem
Dafoe.
After an unexpected family tragedy, three generations of the
Deetz family return home to Winter
River. Still haunted by Beetlejuice, Lydia's life is turned
upside down when her rebellious teenage daughter, Astrid, discovers
the mysterious model of the town in the attic and the portal to the
Afterlife is accidentally opened. With trouble brewing in both
realms, it's only a matter of time until someone says Beetlejuice's
name three times and the mischievous demon returns to unleash his
very own brand of mayhem.
Burton, a genre unto himself, directs from a screenplay by
Alfred Gough & Miles Millar, story by Gough & Millar and
Seth Grahame-Smith, based on
characters created by Michael
McDowell & Larry Wilson.
The film's producers are Marc
Toberoff, Dede Gardner,
Jeremy Kleiner, Tommy Harper and Burton, with Sara Desmond, Katterli Frauenfelder, Gough,
Millar, Larry Wilson, Laurence Senelick and Brad Pitt executive producing.
Warner Bros. Pictures Presents A Tim Burton/Tommy Harper/Plan B Entertainment Production, A
Film By Tim Burton, "Beetlejuice
Beetlejuice," which will be released only in theaters and IMAX on
September 6, 2024 nationwide, and
internationally beginning 4 September
2024. It will be distributed worldwide by Warner Bros.
Pictures.
CONTACT: Jaclyn Giuliano,
jgiuliano@golin.com
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SOURCE Ferrero North America