Superstar Joe Jonas joins
the global Make Green Tuesday Moves alliance of amazing video games
and influencers to inspire, educate, and mobilise players to
support our planet and its rich diversity of life
LONDON, Oct. 1, 2024
/PRNewswire/ -- International pop star Joe Jonas has teamed up with the world's leading
video game studios to support not-for-profit PlanetPlay's
ever-growing Make Green Tuesday Moves (MGTM) initiative – which
transforms passion for video games into positive action for a
healthier planet.
Starting today, Tuesday October 1st
2024, dozens of smash hit games are launching exclusive
characters, skins, badges and other items featuring Joe for players
to download, with all proceeds invested into fully certified
sustainability projects by PlanetPlay's eco-donate platform,
including reforestation, renewable energy, and ocean cleanups.
Joe Jonas is thrilled to be
MGTM's latest 'Star of the Month,' supported by a massive social
media campaign, inspiring gamers worldwide to 'Make Green Moves'.
He joins Hollywood icon David 'The
Hoff' Hasselhoff, who was July's Star of the Month, as part of the
MGTM community.
Watch this exclusive video message from Joe, explaining
how MGTM works and why he's backing the initiative.
Among the games featuring Joe
Jonas green DLC as part of October's MGTM are Avakin
Life (Lockwood Publishing), Bowling Club (Boombit),
Car Driving School (Boombit), Darts Club (Boombit),
Fishing Clash (Ten Square Games), Hunt Royale
(Boombit), Love & Pies (Trailmix), Nitro Nation
(CM Games), Peridot (Niantic), Piper Pet Cafe
(Tripledot), Runescape (Jagex), Solitaire
(Tripledot), Subway Surfers (SYBO), Text Express
(Kwalee), The Great Ocean (Actrio), Tile Dynasty
(Tripledot), Top Drives (Hutch), Triple Tile
(Tripledot) and Woodoku (Tripledot).
Google is also supporting the innovative MGTM movement with a
dedicated page on the GooglePlay app store, featuring an overview
of the mission, a showcase of videos, and all participating
games.
For a full list of MGTM games & partners click
here.
These games collectively have over 36 million daily
players1, have been played over 4 billion
times2, and have an estimated 400m monthly active users.
All gamers need to do to get involved in MGTM is harness their
#PassiveActivism, by continuing to play the games they love to
contribute to amazing sustainability causes – all supported by
Joe Jonas!
These causes include the Hongera Project, which helps families
in Kenya improve their living
conditions by manufacturing and distributing clean cookstoves, and
the WAI Wanaka water conservation project in New Zealand.
PlanetPlay is a not-for-profit platform that empowers gamers
worldwide to contribute to environmental action through in-game
purchases and gameplay with affiliated game studios. Alongside the
pioneering eco-conscious games marketplace, it is also a movement
designed to inspire, educate, and mobilise players to support our
planet and its rich diversity of life.
For more information about PlanetPlay and Make Green Tuesday
Moves, click here.
To download Joe Jonas x Make
Green Tuesday Moves media assets, click here.
Joe Jonas said: "Helping our
planet is something I really care about, and the best part
is we can all do that while playing games as part of
PlanetPlay's Make Green Tuesday Moves initiative. PlanetPlay makes
sustainability fun and rewarding, so what are you waiting for?
Let's make a difference together."
Rhea Loucas, CEO at PlanetPlay,
said: "We're thrilled to have Joe
Jonas join the Make Green Tuesday Moves family! His
passion for the environment and immense popularity with gamers will
be a huge boost to our mission of empowering players to make a real
difference. By joining MGTM, Joe is sending a clear message that
games can be a powerful force for good. We encourage all gamers to
download Joe's exclusive content and join the movement – together
we can use the power of play to create a more sustainable future
for our planet."
Follow PlanetPlay on Instagram | X | Facebook | YouTube |
#MakeGreenTuesdayMoves
NOTES FOR EDITORS
1 Business of Apps -
https://www.businessofapps.com/data/subway-surfers-statistics/
2 PocketGamer.biz -
https://www.pocketgamer.biz/news/81112/subway-surfers-hits-4bn-downloads/
About Joe Jonas
Joe Jonas is an international pop
icon, song-writer and actor. Joe is the front man of the multi
platinum group 'DNCE' with Jack
Lawless on drums and JinJoo on guitar. DNCE
initially shook-up popular music and culture with the release
of their RIAA quintuple-platinum certified single "Cake By The
Ocean" back in 2016. The song permeated pop culture at large,
becoming an unstoppable hit, crashing the Top 10 of the
Billboard Hot 100, and emerging as "one of the most-played
songs of the year at Top 40 radio." They also won "Best New Artist
at the 2016 MTV Video Music Awards. To date, the band has
tallied 5 billion global streams and 3.5 million global album
equivalents. 2022 marked their momentous return as they teamed up
with Kygo for the unshakable and undeniable anthem "Dancing Feet."
With an inimitable and intoxicating hybrid of rock, pop,
dance, and funk like no other, DNCE will make you move more than
ever now. He is perhaps best known for the global pop-rock
band The Jonas Brothers with his brothers Kevin and Nick Jonas. The Grammy-nominated band
made an explosive return in 2019with the surprise release of their
critically acclaimed and widely successful single "Sucker"
following a six-year hiatus and have garnered a bevy of awards and
accolades. In 2023, Jonas Brothers once again proved they are
a constant force, embarking on a new era with the release of
The Album, via Republic Records. The Album was produced by
Jon Bellion and features
hit singles "Waffle House" and "Wings." In support of the new
album and this new era for Jonas Brothers, they kicked off
"The Tour" with two sold-out shows at New
York's iconic Yankee Stadium last summer. "The Tour"
includes stadium and arena dates around the globe
through 2024, resulting in the band's biggest and most
extensive tour to date. In July 2024,
Joe released his latest single, "Work It Out," ahead of his
eagerly awaited solo album, 'Music For People Who Believe In
Love'.
About PlanetPlay
PlanetPlay is a not-for-profit platform that empowers gamers
worldwide to contribute to environmental action through in-game
purchases and gameplay with our affiliated game studios. Alongside
the pioneering eco-conscious games marketplace, it is also a
movement designed to inspire, educate, and mobilise players to
support our planet and its rich diversity of life. We are dedicated
to unlocking the potential of green initiatives powered by gamers.
With its vast reach and influence, the gaming industry has immense
potential to drive positive environmental impacts. In our first
year, we have driven over $2.2
million in funding for environmental and nature projects. By
partnering with forward-thinking game studios, PlanetPlay is on the
front line of the fight against the environmental crisis and
continuously developing and launching new initiatives to make a
significant impact. For more information,
visit www.planetplay.com
Photo:
https://mma.prnewswire.com/media/2519213/PlanetPlay.jpg
View original content to download
multimedia:https://www.prnewswire.com/news-releases/joe-jonas-teams-with-planetplay-to-address-environmental-challenges-using-the-power-of-video-games-302263146.html
SOURCE PlanetPlay