YITTY unveils first-ever collaboration with next-gen icon, Chl�e

This summer, YITTY enlists talented Grammy-nominated singer, actress, and this generation’s rising icon, Chl�e, to star in their latest Nearly Naked shapewear campaign.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20240801683961/en/

YITTY announces first-ever collaboration partner, Chl�e. Photo Credit: Courtesy of YITTY

As a long-time enthusiast of the brand and with a self-professed obsession with YITTY shapewear, Chl�e is no stranger to the smile-inducing, curve-snatching styles that, as she puts it, make her “...feel confident, fearless, and like a boss!”

Featured in her favorite YITTY styles, the trailblazing multi-hyphenate radiates with radical inner confidence, exudes sexiness, and shares a fresh perspective on shapewear, exemplifying what loyalists love and admire about the revolutionary brand.

“I love YITTY shapewear because it enhances the best parts of ourselves. It doesn’t change who we are, it just makes the best parts shine. I especially love the Nearly Naked collection because it hugs all the right places, it cinches the waist and makes the booty pop. When I put on my YITTY underneath all my stage outfits, I feel like I’m ready to conquer the world like a superhero,” says Chl�e.

Chl�e’s embodiment of YITTY's mission and values of self-celebration, authenticity, and empowerment, coupled with her genuine affinity for the product, made her the perfect choice for the brand’s first-ever partnership.

“A NEW BOMBSHELL HAS ENTERED THE YITTY COMMITTEE! Introducing: Chl�e for YITTY. She is the perfect person to represent for women who embrace their curves and look GOOD AS HELL doing it. And it all started in the DMs… Ever since she shared with me that Nearly Naked made her feel sexy and snatched on tour, I just knew that the world had to see her in a YITTY campaign. After manifesting for a long time, we’re thrilled to announce Chl�e for YITTY!” says Lizzo, YITTY Co-Founder and CEO.

“YITTY is renowned for creating a space where everyone can confidently express themselves, celebrate their individuality, and live unapologetically. Chl�e, who was already a devoted wearer and admirer of the brand, exemplifies these core principles through her artistry and persona, making this partnership a natural fit. Not to mention, she looks phenomenal in Nearly Naked,” says Kristen Dykstra, YITTY President.

Since its sensational launch in April 2022, the lightweight, seamless Nearly Naked shapewear collection has garnered unprecedented buzz, hype, and support from Chl�e and customers alike, emerging as a driving force behind the brand's remarkable acclaim. This beloved, internet-famous 14-piece collection is not only celebrated for its shapewear functionality but also for its versatility as innerwear and outerwear.

The newest Nearly Naked drop expands on the brand’s extensive array of silhouettes in fun prints, bold colors, and versatile shades that are sure to make you stop scrolling and instantly add-to-cart. With moisture-wicking properties and feel-good, four-way stretch fabric, the collection is designed to keep you comfortable, sculpted, and stylish all day long. From bodysuits that have become a phenomenon to their newest addition, the Convertible Sculpting Shapewear Dress, YITTY’s Nearly Naked collection further redefines the concept of shapewear as everyday apparel stylish enough to show off.

Nearly Naked shapewear is not the only category within the YITTY universe. The brand’s wide range of collections include streetwear, loungewear, intimates, sleepwear, dresses, and more, with most styles strategically infused with YITTY’s signature smoothing and snatching technologies. Prices for the latest Nearly Naked launch start at $29.95 for VIP members, exclusively available on August 1st at www.YITTY.com/shop/nearly-naked.

Chl�e is seen wearing the below styles in her debut YITTY campaign:

  • Nearly Naked Shapewear Scoop Bralette
  • Nearly Naked Shapewear High Waist Short
  • Nearly Naked Shapewear Thong Bodysuit
  • Nearly Naked Shapewear Plunge Bra
  • Nearly Naked Shapewear High Waist Brief
  • Nearly Naked Convertible Sculpting Shapewear Dress

ABOUT YITTY

YITTY was created and co-founded by four-time Grammy Award-winning Artist turned fashion entrepreneur, Lizzo. Named after her childhood moniker, YITTY is a shapewear brand set to revolutionize the industry. Designed for all body types from size 6X to XS and based on the principles of self-love, radical inner confidence, and effortless, everyday wear, YITTY creates a space for everyone to celebrate their curves, accentuate their beauty and be unapologetically themselves, no matter their shape or size. Collections blur the lines of inner and outerwear with intentional-meets-functional designs, sexy silhouettes, and bold colors and prints that are designed to be shown off. YITTY launched April 12, 2022, and is available at www.YITTY.com. YITTY is a sister brand to Fabletics, the largest digitally native activewear brand in the world. Select YITTY styles are also available on Fabletics.com and Fabletics.co.uk (UK). Prices range from $24.95-$84.95 for VIP Members.

YITTY – Tracy Pendleton VP, Communications and Brand Partnerships tpendleton@fabletics.com

Scenario PR - Yitty@scenariopr.com