LONDON, Nov. 22,
2024 /PRNewswire/ -- With wide-ranging reports
of local communities abroad protesting against the economic and
climate impact of over-tourism, new research from InsureandGo
suggests this is beginning to have an impact of UK holidaymaker
choices for 2025.
Nationally, 68% of adults are considering alternative
European holiday destinations for 2025, in order to avoid areas of
over-tourism. Of these, the top alternative destinations making
people's holiday lists for 2025 comprise of: Switzerland (43%) Norway (37%) Sweden (31%) Austria (28%) and Poland (24%).
The appeal of exploring new destinations for the New Year could
come at the expense of some old favourites. The InsureandGo survey
revealed that 53% of people said they would be hesitant about
visiting a number of favourite holiday hotspots following local
protests on the negative impact of tourism.
Of those expressing concern, the top five holiday destinations
people would feel hesitant about visiting in 2025 included:
Barcelona (45%), Venice (26%), Majorca / Menorca (35%), Amsterdam (25%) and Marbella (25%).
Garry Nelson, Head of
Corporate Affairs at InsureandGo commented: "Our research
12-months ago suggested that extreme heat and first-hand
experiences of wildfires on holiday abroad had forced some people
to consider cooler climates and alternative destinations for future
holidays (44%). This new research suggests the protests could be
having a far greater impact on shifting holidaymaker mindset – so,
in some respects, economic sustainability issues are proving to be
at least as influential in shaping holidaymaker choices as specific
climate-related factors. Further, if the protests result in people
switching holiday destinations, the prospect of a changing holiday
map for Europe would also have
economic consequences for those places whose local economies rely
on tourism."
To discover more about InsureandGo visit: InsureandGo.com
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