Leading scalp and hair health brand will now
be available at Ulta Beauty at Target in stores and
online
DALLAS, July 18,
2024 /PRNewswire/ -- Divi Scalp & Hair Health,
the award-winning brand with clean, science-backed products
announced today that it has expanded upon its partnership
with Ulta Beauty as it enters over 500 Ulta Beauty at Target
stores and online at Target.com/ultabeauty.
Founded in 2021 by influencer and entrepreneur Dani Austin after she experienced her own
emotional hair loss journey, Divi first debuted its iconic
Scalp Serum, which sold out in 2 hours and earned the brand almost
$40M in revenue its first year.
Following rapid growth and expansion over the past two
years, Divi now offers a wide range of breakthrough,
scalp-first products, including shampoos and conditioners to a new
record-breaking dry shampoo. As the Divi enters its next stage of
growth, this milestone launch into Ulta Beauty at Target is a true
testament to the brand's trajectory, and underscores its commitment
to expanding its community.
"I am absolutely thrilled to bring Divi to Ulta Beauty at
Target," says Divi Founder Dani
Austin. "This is a real full circle moment for me – I was
inspired to create Divi while shopping in the haircare aisle of
Target with my daughter Stella. That seemingly run-of-the-mill
Target trip actually inspired me to start my own business, which
has grown beyond my wildest imagination. Expanding into Ulta Beauty
at Target enables Divi to support so many more individuals on their
hair health journeys, and for me, that is a real dream come
true."
"Since Divi's retail debut through Ulta Beauty's emerging brand
platform, Sparked, we're thrilled to continue to support the
brand's growth as they enter this exciting next chapter," said
Monica Arnaudo, Chief Merchandising
Officer at Ulta Beauty. "Much of Divi's success is rooted in
Dani's personal journey with hair loss and her genuine mission to
provide effective hair and scalp care solutions for so many
individuals – wherever they may be on their haircare journeys.
Beyond the products, Dani also uses her platform to advocate for
those who are facing similar challenges, fostering a community
centered around discussion, feedback and authentic connections. As
Divi expands their retail footprint to Ulta Beauty at Target, we're
thrilled to introduce even more guests to the brand's holistic hair
care solutions."
The Divi Product assortment in Ulta Beauty at Target:
- Scalp Serum –Achieve thicker, fuller looking hair in as
little as 6 weeks* with Divi's award-winning, clinically tested
Scalp Serum. Made with copper-tripeptide 1, caffeine, and rosemary
for a healthy scalp. 1 oz – $48.00, 3.3 oz – $137.00
- Volumizing Shampoo – Designed to cleanse and
balance scalp and hair. Ideal for thin, fine hair, this shampoo
helps remove buildup while giving hair a boost of body. 12oz –
$32.00
- Volumizing Conditioner – Designed to hydrate,
soften and protect hair from damage without weighing it down.
12oz – $32.00
- 3-in-1 Leave-in Conditioner – Detangles, weightlessly
hydrates, and protects hair from heat up to 450°F - all in one
simple step. 6.5 oz – $26.00
- Dry Shampoo – Divi's clean, breakthrough formula
was made to revive hair between washes without leaving heavy
scalp-disrupting buildup behind. 5.3 oz – $26.00
*In an independent study over 6 weeks of
daily use.
The expansion into Ulta Beauty at Target solidifies Divi's
omni-channel positioning within the fast-trending haircare market
and ensures broader consumer access to its products than ever
before.
Discover the Divi collection at your local Ulta Beauty at Target
or Target.com/ultabeauty and use the store locator to find the
nearest location. Stay connected with @UltaBeauty and
@Target on social media for the latest updates on Divi at Ulta
Beauty at Target.
ABOUT DIVI
Divi was founded in 2021 by influencer Dani Austin after her own personal experience
with hair loss. Today, Divi offers an impressive range of
effective, scalp-first products to promote healthy and happy hair.
Divi's lineup includes their flagship Scalp Serum, new "it" product
Dry Shampoo, shampoos & conditioners, and treatments that are
backed by science and loved by all. Beyond developing innovative
products, Divi seeks to support their community members as they
navigate their own hair health journeys. Divi is always
#RootingForYou.
For more information about Divi and its clean hair and scalp
health products, please visit www.diviofficial.com or follow
Divi on Instagram @diviofficial or Tiktok @official.divi.
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SOURCE Divi Scalp & Hair Health