WHITE PLAINS, N.Y.,
Feb. 13, 2018 /PRNewswire/ -- Today,
Dannon® is announcing the addition of new Activia® Dailies™*,
a line of delicious, quick and easy probiotic lowfat yogurt drinks,
to its robust portfolio of probiotic offerings. Like all Activia
products, these new 3.1 fluid ounce drinks feature Activia's
billions of live and active probiotics, but in a much smaller
serving size, making it even more convenient to get probiotics on
the go. While consumers have more choices than ever when it comes
to probiotics, Activia is an authority in the field with more than
20 years of probiotic research. The new Activia Dailies are now
available at grocery retailers and club stores nationwide.
"Consumers have quickly recognized the various benefits of
probiotics and are looking to add them to their daily routines in
new ways," said Miguel Freitas, PhD,
Vice President, Scientific Affairs, who leads a team of registered
dietitians at DanoneWave, the maker of the Dannon portfolio of
yogurt in North America. "In a
survey discussing consumer experiences of probiotics, more than
half of respondents preferred them to be available in food products
rather than a pill.1 While Activia's traditional yogurt
offers this great solution, we are excited to give consumers
another quick, nutritious and tasty way to incorporate the
digestive health benefits** of Activia with its live and active
probiotics into their diet."
Offered in a range of five flavors including strawberry,
blueberry, cherry and vanilla (available in grocery and club
stores), and acai berry (available in club stores only), Activia
Dailies provide the Activia brand's same signature probiotic in a
portable and convenient beverage, making it even easier for busy
consumers to add good bacteria to their daily routine. The new line
also stays true to Activia's digestive health heritage and may help
reduce the frequency of minor digestive discomfort, including
bloating, gas, abdominal discomfort and rumbling, when consumed
twice a day for two weeks as part of a balanced diet and a healthy
lifestyle.
"Using our 20-year history of probiotics research, we developed
Activia Dailies to meet the needs of consumers who are interested
in trying probiotics, but would prefer a delicious, quick and easy
option instead of a pill or supplement," said Carolina Cespedes, Senior Marketing Director of
Probiotic Health Brands. "While Activia is well-known as a
delicious source of probiotics, Activia Dailies add a new level of
convenience by offering probiotics in an easy-to-sip format."
Activia Dailies are available in the dairy aisle at grocery and
club stores nationwide and come in multi-packs featuring 3.1 fluid
ounce single-serving lowfat yogurt drinks for a suggested retail
price of $5.19 (eight-pack) and
$9.99 (24-pack). For more information
or to find a store near you, please visit
https://www.activia.us.com/ or follow along on Facebook, Twitter,
Instagram.
*Consume twice a day
for two weeks.
|
**Activia Dailies may
help reduce the frequency of minor digestive discomfort, such as
gas, bloating, abdominal discomfort and rumbling, when consumed
twice a day for two weeks as part of a balanced diet and healthy
lifestyle.
|
1Chin-Lee
B, Curry WJ, Fetterman J, Graybill MA, Karpa K. Patient experience
and use of probiotics in community-based health care
settings. Patient Prefer Adherence. 2014;
8:1513–1520. [PMC free article][PubMed]
|
About DanoneWave
Headquartered in White Plains, New
York, and Broomfield,
Colorado, the mission of DanoneWave is to bring health
through food to as many people as possible via its diverse offering
of dairy and plant-based foods in high growth and evolving
categories. The ambition of DanoneWave is to produce healthful
foods that create economic and social value and nurture natural
ecosystems through sustainable agriculture. Every time we eat and
drink, we vote for the world we want. And as the largest public
benefit corporation in the US, DanoneWave is taking bold steps for
social good in North America.
DanoneWave is a subsidiary of Danone and more information is
available at www.DanoneWave.com.
MEDIA CONTACT:
Emma Cullen
Hill + Knowlton Strategies for Activia
312.255.3136 | emma.cullen@hkstrategies.com
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SOURCE Dannon