SHANGHAI, July 9, 2024 /PRNewswire/ -- China in-store, organized by Messe
Düsseldorf (Shanghai) Co., Ltd.,
the official satellite exhibition of leading global retail fair -
EuroShop, has continuously embodied EuroShop's goals of promoting
global retail exchanges. Since its launch in China in 2015, the exhibition is committed to
present design-thinking based store solutions for the entire
industry. Additionally, it will provide more space for suppliers of
high-quality store solutions to showcase their expertise (store
design, props, materials, lighting, retail technology, retail
marketing etc.), and bring more inspiration to the retail
industry.
China in-store 2024 will be
held from 3rd to 5th September 2024
at Shanghai New International Expo Center. The show will
primarily focus on two major areas: in-store design and decoration,
and in-store solutions. China
in-store 2024 is expected to host over 200 high-quality retail
design and solution providers, from a wide range of categories.
Store Design and Retail Technology Driving the Transformation
of Physical Retail Stores
The concept of "new retail" has transformed retail stores from
mere places of sale, into experiential spaces. This shift has
placed the spotlight on transforming and upgrading offline retail,
in line with the latest trends. In response, China in-store will leverage store design and
retail technology to bring a multitude of solutions to the physical
retail industry, thereby facilitating the transformation and
upgradation of offline retail operations.
Designer Village:
With the growth of consumer demands for personalization, store
design has become a pivotal factor in elevating brand identity and
enriching the customer experience. China in-store features a special Designer
Village, gathering numerous prestigious design firms. Showcasing
their unique booth designs and excellent design cases, these firms
present their latest comprehensive solutions for Visual
Merchandising and Store Design (VMSD).
Retail Technology Village
China in-store 2024 features a
special Retail Technology Village, gathering the latest
cutting-edge technologies like AI (Artificial Intelligence),
Virtual Reality, and Big Data analytics. These advancements are set
to propel retail stores towards a more experience- oriented
transformation, better catering to the consumption needs of the
younger generation.
A Host of Exciting Concurrent Activities Bringing Inspiration
and Insight
Beyond its exhibition, China
in-store is well-known for its high-quality concurrent activities.
In 2024, the exhibition will continue to spotlight new trends in
retail development, providing designers, retailers, and academic
experts with a platform for dialogue and exchange, fostering the
creation of more possibilities through the collision of ideas.
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