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SAGA Saga Plc

7.80 (6.77%)
05 Dec 2023 - Closed
Delayed by 15 minutes
Share Name Share Symbol Market Type Share ISIN Share Description
Saga Plc LSE:SAGA London Ordinary Share GB00BMX64W89 ORD 15P
  Price Change % Change Share Price Shares Traded Last Trade
  7.80 6.77% 123.00 273,469 16:35:04
Bid Price Offer Price High Price Low Price Open Price
122.00 123.00 123.00 114.00 120.60
Industry Sector Turnover Profit EPS - Basic PE Ratio Market Cap
Misc Retail Stores, Nec 581.1M -259.2M -1.8401 -0.66 171.85M
Last Trade Time Trade Type Trade Size Trade Price Currency
17:42:11 O 2,312 122.995 GBX

Saga (SAGA) Latest News

Saga (SAGA) Discussions and Chat

Saga Forums and Chat

Date Time Title Posts
05/12/202322:36Close Brothers bring SAGA to market21,794
29/1/202311:30Saga -no bus tokens to ride3,878
06/3/202216:43*** Saga - Insurance company ***13
04/3/202218:09Saga - how much cash left?5
19/12/202110:21Saga Set To Crash By 40% Press Comment42

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Saga (SAGA) Most Recent Trades

Trade Time Trade Price Trade Size Trade Value Trade Type
2023-12-05 17:42:20123.002,3122,843.64O
2023-12-05 17:38:20119.4319,41823,189.95O
2023-12-05 17:36:32122.601,2581,542.26O
2023-12-05 17:32:13123.00246302.57O
2023-12-05 17:12:35123.001,0891,339.46O

Saga (SAGA) Top Chat Posts

Top Posts
Posted at 05/12/2023 08:20 by Saga Daily Update
Saga Plc is listed in the Misc Retail Stores, Nec sector of the London Stock Exchange with ticker SAGA. The last closing price for Saga was 115.20p.
Saga currently has 140,858,551 shares in issue. The market capitalisation of Saga is £171,847,432.
Saga has a price to earnings ratio (PE ratio) of -0.66.
This morning SAGA shares opened at 120.60p
Posted at 01/12/2023 21:09 by hope1815
Jubberjim you missed a few things from the Article

1-His departure and the state of Saga’s finances have prompted questions about the company’s future: Can new management get the company back on course? Or will it fall into the hands of a rival or back to private equity?

2-The collapse in Saga’s valuation may prompt speculation that it could be the target of a possible takeover bid as foreign buyers swoop on unloved British assets.

Yet the sky-high debts make this unlikely: any buyer would also be on the hook to repay all that borrowing.

This bit is not tackled as a similar Article in the Telegraph/Times/ etc shows Saga Plc as a target by EY-Parthenon. In the meantime, the UAE has taken an interest also. It is its Revenue without Debt is very appealing in the medium to long term.

Refer to on EY-Parthenon. 23/10/2023 20:58 Hope 1815

If you look at the wider picture Saga Plc with no debt a growing market within the UK, a change in insurance to a broker model, Cruise holidays, and a Specialized target of rich clients in the USA side with that special touch.

The group's Asset Value is more than the debt, its market share is like a moat, and it has just been drifting with no clear agenda to move forward.

It is not if a bid comes in, it is when. Just hope De Haan can see how the company can move forward.
Posted at 28/11/2023 07:41 by hope1815
Financial Times 4 minutes ago

The chief executive of Saga, the UK insurance and travel business focused on customers over 50, has resigned after nearly four turbulent years that included the disruption caused by the Covid-19 pandemic.

Euan Sutherland will be replaced by Mike Hazell, currently the group’s chief financial officer, who joined the group just last month, Saga said on Tuesday. Sutherland had told the board earlier this year of his intention to step down. 

Demand for the group’s cruise business has recovered since pandemic interruptions but its insurance division has suffered from spiraling inflation in the cost of claims, prompting the group to pursue a sale of its underwriting division.

Sutherland said he was proud of what he had achieved at the group, and chair Sir Roger de Haan praised his “enormous contribution” in stabilizing the business.

New CEO Mike Hazell former CFO

Mike is a chartered accountant and an established CFO with over 25 years’ experience across a number of industries including retail and consumer services. Mike held a number of leadership roles at Debenhams over a period of 12 years, starting as Group Treasurer and moved on to CFO and ultimately CEO of the business. He trained at Pfizer before spending time in the global dairy sector with Fonterra, and media telco with Sky.

New CFO Mark Watkins

Mark was Finance Director of PRD Division at Secure Energy Services, and Group Financial Controller at Bovis Homes. Mark Watkins joined Saga in 2016. Mark served as Finance Director, Travel and Treasury and Director of Corporate Development for Saga. Now moved to CFO on the 28 November 2023

Trading Update Tuesday 30 January 2024
Posted at 16/11/2023 16:31 by hope1815
I would just concentrate on Saga Plc as a company presently. The share price peaked at 135 twice today which may indicate something.
Posted at 23/10/2023 20:58 by hope1815
EY-Parthenon with its PE arm and how to work Bonds. Presently Saga Plc has 2 Bonds outstanding.

1 Saga PLC 3,375% 17/24 which Matures 12 May 2024

Current price 95.77

2 Saga PLC 5,5% 21/26 which matures on 15 July 2026

Current price 79.475

Understanding private equity funds may acquire private companies or public ones in their entirety, or invest in such buyouts as part of a consortium. Private equity firms and funds invest in mature companies. They manage their portfolio companies to increase their worth or to extract value before exiting the investment years later.

So the question is why would EY-Parthenon be interested in Saga PLC?

With Private Companies where they are based is important for reasons of debt, Leverage, etc. It depends on the strategy PE wants to pursue. The understanding PE if they want a return on Capital over a period of time Saga Plc fits their outlook.

Saga Plc itself is presently in the Market which caters to 50 plus and increasing market size. It has a moat from a business sense. It is expanding its brand across the world with various Travel opportunities.

They have probably done a strategic review of the company from public records, and trading updates and watched various presentations from the Company. They can see potential in the company if run properly. It is cash-generative which is a plus, the Company in the past has tried and failed to offload different Assets.

The company is worth more in Assets presently than its Market Cap by a big margin and sees it has the opportunity to increase its market brand while offloading Asset sales.

In the meantime will the chairman be persuaded to sell or a joint venture to take private?
Posted at 01/10/2023 10:55 by hope1815
I bought a small investment sum looking through the last 18 months. In general terms, Saga Plc does seem cash-generative now. The forecasts seem to indicate an upward movement in cash over the coming years.

The CEO target of £6 in 2026 does seem off the mark. Looking at the RNS, trading, and debt reduction ongoing. If these continue over the next 30 months £6 may happen.

If they reduce the debt, pay the Bond of 150 million next May 2024, and remain profitable. That would be a start and the share price may reflect this next year. The sale of the insurance arm was improbable. Why sell when the market is at its weakest, the usual mantra is the sale at its strongest.

With Saga Plc's future as Roger is 75 and next in line would be Joshua Paul DE HAAN
Posted at 27/9/2023 08:32 by tigerbythetail
I wouldn't say the market is happy.
They're ugly results, but the share price was already so low that they were priced in.
I'll research SAGA's bonds a bit later. They might be a more interesting play than the shares in this situation.
Posted at 24/1/2023 07:06 by skinny
Saga plc (Saga or the Group), the UK's specialist in products and services for people over 50, provides the following update on trading covering the period from 1 August 2022 to 23 January 2023.


-- We remain on track to report an Underlying Profit Before Tax of between GBP20m and GBP30m, in line with previous guidance.

-- Revenue for the Group is expected to be between 40% and 50% ahead of the prior year, driven by continued Cruise and Travel recovery following the pandemic.

-- Our Ocean Cruise business achieved strong load factors and per diems in the second half of the year with an encouraging pipeline of bookings:

o Load factor for the second half of 2022/23 is expected to be 84%, delivering a full year load factor of around 75% which is in line with guidance and compares with 68% in the prior year.

o Per diem for the full year is anticipated to be GBP318, also in line with guidance and compares with GBP299 for the year ended 31 January 2022.

o These metrics, when combined, result in expected year-on-year revenue growth for 2022/23 in excess of 100%.

o Our booking position for 2023/24 is strong, with a load factor and per diem of 60% and GBP337 respectively at 22 January 2023.

-- Following its successful relaunch earlier this year, our Travel business delivered significant growth in revenue with strong bookings for next year:

o In 2022/23, revenue will have increased tenfold when compared with 2021/22 however, after allowing for marketing and administrative expenses, the business will report a small underlying loss before tax for the year, in line with guidance.

o Our 'Tailor-Made by Saga' proposition has been expanded to include 15 new worldwide destinations, self-drive and motorhome holidays, ahead of the full launch in February 2023 .

o Touring bookings for the 2023/24 year are strong, with increased demand for long-haul destinations. Incoming call volumes over the first three weeks of January are also ahead of pre-pandemic levels.

o At 22 January 2023, booked revenue for 2023/24 was GBP110m which is 13% ahead of the same point last year.

-- Insurance Broking is expected to be broadly in line with guidance:
o Total policies in force, at 31 January 2023, are expected to be 3% behind the prior year, with policy sales also 3% behind.

o Customer retention continued to improve across motor and home in the second half, now at 84% and 1ppt ahead of the prior year.

o Our motor and home margin per policy is expected to be around GBP71.

o Travel insurance is expected to deliver more than 200% growth in revenue vs. the prior year, with policy sales increasing by more than 95%.

-- Insurance Underwriting, in line with the wider market, continued to experience high levels of claims inflation which we estimate to have averaged 13% for the year as a whole:

o The underlying current year combined operating ratio for the full year, excluding quota-share reinsurance, is expected to be around 125%. This is higher than previously forecast, mainly due to a modest increase in claims frequency and an above-average level of current year large losses.

o This is largely offset within our result by quota share reinsurance recoveries and favourable development on prior year large losses, albeit, in line with previous guidance, prior year reserve releases in the second half are expected to be materially lower than the first.

o We continue to focus on reducing the current year combined operating ratio as prudent double-digit increases to pricing begin to flow through to earned premium.

-- Saga Money delivered top line growth and increasing customer numbers when compared with the prior year, supported by incremental TV and media advertising.

-- This morning, our Media business launches Saga Exceptional, a brand-new website containing best-in-class consumer advice and inspirational stories that celebrate the 'Experience Generation'. Further details, including how Media will act as a pipeline for customers into the Group and also become profit-generative in its own right, will be presented at this afternoon's Capital Markets Event.

-- Available Cash is expected to be around GBP140m at 31 January 2023 and net debt, at the same date, is anticipated to be slightly higher than at 31 July 2022.

-- We have concluded discussions with our lending banks to amend the covenants in relation to our revolving credit facility (RCF), providing us with greater flexibility in relation to liquidity used for short-term working capital purposes.

Euan Sutherland, Saga Group Chief Executive Officer, commented:

"Saga continued to demonstrate progress in the second half of the year, delivering a trading performance which is broadly in line with expectations. Our Ocean Cruise business saw strong customer demand and an encouraging pipeline of forward bookings while, in Travel, we launched our new digital offer and continued to expand our range of products. We continued to navigate a challenging period for the UK motor insurance market and, although there has been some pressure on our Underwriting business, our Retail Broking result will be in line with expectations.

"Overall, we are well-placed to continue our growth as we make progress against our three-step plan which is focused on maximising our existing businesses, step-changing our ability to scale while reducing debt and positioning Saga as 'The Superbrand' for older people in the UK."

Capital Markets Event

As detailed in our separate announcement this morning, management will be holding a Capital Markets Event for institutional investors and analysts at 3.00pm today in London. If you would like to attend, please email . There will also be a live webcast, with registration available at . A recording, alongside the presentation slides, will be available shortly after the event at www. .
Posted at 17/11/2022 13:18 by fant1
Just a quick visit, where is this £6.00 Saga share price prediction? It's painful to read postings from long term holders (Aye) in hope that they may well recoup their money. :-(
Posted at 21/10/2022 07:47 by diku
But then there is the other option...remember Saga share price started crashing well before 2019...BOD should have considered the Insurance and leisure strategy together is not working...listed on no mans land sector since IPO...
Posted at 10/10/2022 19:28 by fant1
Where are all the rampers who called the Saga share price to 600 last year? 445 to 80.25 as reality bites. Those people know who they are and should be totally ashamed of themselves.
Saga share price data is direct from the London Stock Exchange

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