BrandMuscle, Inc. Adds Bank One To Its Client Roster
27 October 2003 - 5:13PM
PR Newswire (US)
BrandMuscle, Inc. Adds Bank One To Its Client Roster Bank One
Selects BrandMuscle To Manage Automated Assembly And Delivery of
Advertising Campaigns CLEVELAND, Oct. 27 /PRNewswire/ --
BrandMuscle, Inc., a fast-growing, Cleveland-based marketing
services agency, today announced that Bank One Corporation has
selected the company to manage the automated assembly and delivery
of its national and local advertising campaigns. Bank One engaged
BrandMuscle to develop and implement an advertising management
system that automates the creation, coordination and distribution
of advertisements. The advertising tool developed by BrandMuscle
will allow essential advertising elements, such as templates,
headlines, artwork and copy to be automatically customized,
assembled and distributed electronically to print or broadcast
media. Glen Zehr, vice president of retail marketing at Bank One
said, "With BrandMuscle managing the advertising assembly and
delivery process for Bank One, our marketing managers now have the
ability to customize each advertisement for their local market. We
are able to maintain a consistent brand identity, while at the same
time localizing the advertisement to reflect the needs of each
market." Bank One joins a growing list of national companies that
has selected BrandMuscle to handle their automated advertising.
"These are energizing times for us," said Philip Alexander,
president and chief executive officer of BrandMuscle, Inc.
"National companies such as Bank One are seeking out our company to
help create a solution that helps them balance the need for local
market customization in their advertising programs with the need to
brand their product and services nationally." Alexander added, "We
are excited about our partnership with Bank One and look forward to
helping the company fulfill its commitment to enhancing their
response to local market needs and conditions." About Bank One
Corporation Headquartered in Chicago, Bank One Corporation (
http://www.bankone.com/ ), is the nation's sixth-largest bank
holding company, with assets of nearly $300 billion. Bank One
currently has more than 52 million credit cards issued, nearly 7
million retail households, and over 20,000 middle market customers.
It also manages more than $170 billion of clients' investment
assets. About BrandMuscle, Inc. Founded in 2000, BrandMuscle, Inc.
is a marketing services agency specializing in the development and
management of automated advertising assembly, production and
distribution. The company has 36 employees in the areas of client
services and product development. Clients include some of the
nation's leading brands, such as Allstate Corporation, AT&T
Wireless, BMW, Hallmark Loyalty Group, Nestle, The Alderwoods
Group, Transitions Optical, and MINI USA. For more information on
BrandMuscle, visit the Web site at http://www.brandmuscle.com/ .
DATASOURCE: BrandMuscle, Inc. CONTACT: Susan Crusoe-Farris of
BrandMuscle, Inc., +1-216-454-0205, or cell, +1-330-701-6769, or
Web site: http://www.brandmuscle.com/ http://www.bankone.com/
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