The Iconic Ice Pop Brand's One-of-a-Kind
Digital Camp in Roblox
LE MARS,
Iowa, Aug. 1, 2024 /PRNewswire/ -- America's
favorite ice pop brand, Bomb Pop, has returned to Roblox for the
second consecutive year. In partnership with Moonrock, the iconic
brand has launched Camp Bomb Pop so gamers can enjoy virtual summer
camp from their homes throughout August.
Following the success of its Restaurant Tycoon 2 integration
last year, Bomb Pop will now give users a unique digital camp
experience in Roblox's popular role-playing game, Bayside High School that has 330M+ visits. The
integration will grant gamers access to limited-edition Bomb Pop
items, such as red, white, and blue kayaks, grills, hammocks, and
tents, to role-play and decorate their lockers.
Influencers Kat Buno and Lana
Rae, with a combined follower count of 6m, will support Camp Bomb Pop with pre- and
post-launch content across TikTok and YouTube. Best known for their
Roblox personas, Kat and Lana will showcase the perfect summer
pairing of gaming and eating Bomb Pop through their content.
"By collaborating with the popular gaming platform to create
in-game experiences and leveraging innovative technology to enhance
user engagement and brand visibility within the gaming community,
we can strengthen our relationship with Gen Z and Gen Alpha
consumers," said Senior Brand Manager of Bomb Pop Alnese
Thomas.
"Camp Bomb Pop provides us with an opportunity to capture the
attention and enthusiasm of young gamers where they already spend
most of their time during the summer months in the metaverse! Bomb
Pop is already naturally associated with summer fun, so we're
excited to surprise and delight consumers with this activation,"
continued Thomas.
To play Camp Bomb Pop, check out Bayside
High School on Roblox starting August
1 here, and for more info, check out the teaser here. Bomb
Pop is available nationwide at your favorite grocery retailers for
a standard retail price of $4.29 for
a box of a dozen 1.75 oz Pops. To find Bomb Pop at a location near
you, visit www.bombpop.com/where-to-buy.
About Bomb Pop®
Bomb Pop is the original symbol of
summer fun. The brand began in 1955 with its launch of the
rocket-shaped red, white, and blue ice pop. Through its iconic
shape and distinct soft, icy texture, Bomb Pop has bridged
generations of families and friends over the last 65 years. Learn
more about your favorite Bomb Pop – and locate a store near you –
at www.bombpop.com.
About Wells Enterprises
Wells Enterprises, Inc. is the
largest privately held ice cream manufacturer in the United States. Founded in 1913 by
Fred H. Wells and run by the Wells
family for generations, the company is an independent operating
company of the Ferrero Group, one of the global leaders in sweet
packaged foods. Wells produces more than 200 million gallons of ice
cream per year and distributes products in all 50 states. Wells
manufactures its signature brand Blue Bunny®, lower-calorie Halo
Top®, the iconic Bomb Pop®, and Blue Ribbon Classics®. Wells
employs nearly 4,000 ice cream aficionados across the country. The
company is headquartered in Le Mars,
Iowa, where Wells has made Le
Mars the "Ice Cream Capital of the World" as the largest
manufacturer of ice cream in one location. Wells operates two
manufacturing plants in Le Mars,
Iowa, a manufacturing plant in Dunkirk, New York, and a manufacturing
facility in Henderson, Nevada.
Learn more at www.wellsenterprisesinc.com.
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SOURCE Bomb Pop