SAN DIEGO, Sept. 25, 2018 /PRNewswire/ -- Petco today
announced it has appointed global marketing leader Tariq Hassan as chief marketing officer
(CMO).
"Tariq is a talented and proven leader with an extensive and
impressive background helping world-class global brands harness and
leverage insights in order to build lasting relationships with
their customers," said Petco CEO Ron
Coughlin. "I'm confident his vision, leadership, consumer
understanding, incredible communication skills and experience will
have an immediate impact on the organization as we continue to
transform our business."
Hassan brings more than 20 years of global marketing experience
in brand strategy, digital and performance marketing,
communications, innovation and insights. He served in global
marketing roles and progressed through advertising assignments
where he worked with notable brands including Pepsi, Gatorade,
Frito Lay, Coors, Mars, Emirates,
Cadillac, Mercedes-Benz, Johnson & Johnson and Visa.
"I'm thrilled to be joining the Petco team to continue to build
our powerful brand to engage pet parents in our mission to partner
with them every step of their pet's life journey," said Hassan.
"During this pivotal time in the retail industry, we have a
tremendous opportunity to focus our marketing, leveraging customer
data and insights, to tap into the powerful relationship between
people and their pets, create unique experiences and support them
in ways that will ensure our success into the future."
Prior to joining Petco, Hassan served as SVP, Global Brand
Strategy and Head of Marketing for Wealth Management at Bank of
America Merrill Lynch. Previously, he held senior marketing roles
at Hewlett-Packard and Omnicom. He currently sits on the global
board of directors of Education for Employment, an NGO empowering
marginalized youth across the Middle
East and North Africa
through vocational training and job placement. He holds an honors
bachelor's degree in international political science and philosophy
from the University of Western Ontario
and a master's degree in integrated marketing communications from
Northwestern University.
Hassan is based at the company's National Support center in
San Diego and will report directly
to Coughlin. For more information about Petco, visit petco.com.
About Petco and the Petco Foundation
Petco is a
leading pet specialty retailer with more than 50 years of service
to pet parents. Everything we do is guided by our vision for
Healthier Pets. Happier People. Better World. We operate more than
1,500 Petco and Unleashed by Petco locations across the
U.S., Mexico and Puerto Rico; prescription services
and pet supplies from the leading veterinary-operated pet product
supplier, Drs. Foster & Smith; complete pet care services
and veterinary advice through PetCoach; and petco.com.
The Petco Foundation, an independent nonprofit organization,
has invested more than $200 million since it was created in
1999 to help promote and improve the welfare of companion animals.
In conjunction with the Foundation, we work with and support
thousands of local animal welfare groups across the country and,
through in-store adoption events, help find homes for more than
400,000 animals every year.
Contact:
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Ventura
Olvera
|
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ventura.olvera@petco.com
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SOURCE Petco