Volkswagen Hands Regional Responsibility to Brands
22 June 2018 - 11:15AM
Dow Jones News
By Max Bernhard
Volkswagen AG (VOW.XE) said Friday that it is handing over
regional responsibility to individual brands as part of a
restructuring of the group.
"One lead brand will assume steering responsibility for a
clearly defined region of the world across the group," Volkswagen
said.
Volkswagen's namesake brand will be responsible for North and
South America, as well as the Sub-Saharan region, while Spanish
marque Seat will oversee the North African market, the company
said.
Premium car maker Audi will be in charge of the Middle East and
the Asia-Pacific region, except China, which will be overseen by
the group.
Czech brand Skoda will be responsible for Russia and India, VW
said.
"We are distributing responsibility across a number of shoulders
and making Volkswagen faster, slimmer and more efficient," Chief
Executive Herbert Diess said.
Write to Max Bernhard at max.bernhard@dowjones.com;
@mxbernhard
(END) Dow Jones Newswires
June 22, 2018 06:00 ET (10:00 GMT)
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