ASPEN,
Colo., May 24, 2024 /PRNewswire/ -- Today,
SmartMedia Technologies (SMT) announced the expansion of its
product suite with the addition of Gamified Giveaways, a smarter
sweepstakes to engage users beyond acquisition to ignite fandom and
loyalty. The new offering is designed to help brands transition
from traditional one-off promotions to always-on solutions that
drive increased lifetime customer value, engagement, and
revenue.
Already leveraged by leading sports brands across the globe, the
solution harnesses first and zero-party data to provide more
personalized and engaging sponsored giveaways. Unlike conventional
sweepstakes where participants only receive an email, the gamified
method encourages and incentivizes valuable engagement behaviors
and two-way communication with fans. Fans can accumulate entries
and points with long-term value, leading to rewards that drive
re-engagement and loyalty allowing brands to drive greater returns
on their sports sponsorship deals.
"Gamified experiences are a pivotal strategy for sports
franchises, offering more than just an avenue to engage fans by
providing measurable insights and amplifying sponsorship value,"
said Tyler Moebius, CEO and
co-founder of SMT. "SMT's Gamified Giveaways solution is redefining
the value exchange between fans and franchises by enhancing
engagement and using that engagement to deliver personalized offers
through an embedded marketplace within mobile apps. Our innovative
technology is proven to elevate the fan experience and unlock new
revenue potential for teams, leading to deeper fan connections and
a greater sense of community."
"The adoption of SMT's Gamified Giveaways signifies a shift in
the approach sports organizations are taking to connect with their
fanbases. Consumer engagement is not just about one-off sweepstakes
anymore; it's about establishing a continuous, immersive experience
that goes beyond fleeting promotions," said Andrew Cohen, SVP of Oak View Group. "This
always-on engagement model not only amplifies the sponsorship
potential for teams but also cultivates deeper fan loyalty while
providing invaluable insights– in short, a new more robust CRM
channel."
While traditional sweepstakes have users complete one action of
submitting their email address, SMT's Gamified Giveaway has nearly
every user (99%) complete multiple actions, from watching videos to
completing surveys, leading to 2.3x the business value as compared
to traditional sweepstakes. SMT's platform enhances client CRM
systems with rich first-party and zero-party data, enabling
personalized engagement without relying on cookies. From user
actions such as video views and direct results from user surveys,
SMT can collect valuable insights through voluntary measures,
empowering users to maintain control over their data. Clients can
leverage this data through email, omnichannel DSP techniques, or
the SMT network.
Moebius concluded, "By aligning their strategies to provide a
personalized customer experience, sports franchises, including
leagues, teams, and sponsors, can explore the concept of
"always-on" fan acquisition and engagement, redefining the exchange
of value between teams, fans, and sponsors through groundbreaking
technology. SMT's Gamified Giveaways allow them to do just
that."
For more information visit,
https://smartmediatech.io/fan-engagement-solutions.
About SmartMedia Technologies
SmartMedia Technologies
(SMT) is reshaping the landscape of customer engagement and loyalty
to help some of the world's major enterprises drive better business
outcomes. SMT is the only complete end-to-end solution that bridges
the gap between Web2 and Web3, making Web3 safe, easy, and valuable
for brands and fun, open, and rewarding for consumers. Over 50
partners, including Accenture, Dentsu, NBA, PepsiCo, Unilever,
Visa, and WPP, leverage SMT's enterprise SaaS engagement and
loyalty platform to deliver immersive, gamified, and personalized
experiences - at scale. To find out how Web3-as-a-channel can
elevate your brand, visit, https://smartmediatech.io or try it
yourself at https://my.smartwallet.app.
Media Contact
Erica
Conover
SmartMediaTech@kcsa.com
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SOURCE SmartMedia Technologies / KCSA Worldwide