NEW
YORK, May 22, 2024 /PRNewswire/ -- Nusr-Et
Steakhouse, the globally renowned restaurant group from culinary
sensation Nusret Gökçe, today announced changes to its global
footprint. The brand will be closing New
York [Meatpacking] and is planning significant investments
to add new locations and refresh others on a global level as part
their next chapter strategy. In the U.S., the brand will continue
operations in New York [Midtown],
Miami, Las Vegas, and Beverly Hills.
"We are committed to the U.S. market," said Akin Tavuz, Board
Member Nusr-Et. "Our focus remains on providing the best quality
meat and dining experiences to our guests around the world. In the
U.S., we experimented; some of our locations worked while others
have not. At this time, we have decided to close Nusr-Et New York
[Meatpacking] and will explore new opportunities in the U.S. while
continuing to expand our global footprint."
With its 2 brands, Nusr-Et and Saltbae, the company operates in
seven countries with 30 restaurants in 17 cities globally,
including five restaurants in the USA, which is the 2nd largest market for the
brand. The brand is planning to open new locations in Italy, Athens, Sao
Paulo, and Mexico City as
well as the Far East with a focus on China.
Earlier this year, Nusr-Et opened the Saltbae Burger Restaurant
in iGA Istanbul Airport, one of the largest airports in
Europe and is planning to expand
the Saltbae Burger portfolio in major airports around the
world.
Press Contact: Jennifer
Risi, The Sway Effect Jennifer.risi@theswayeffect.com
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SOURCE Nusr-Et