SAN
FRANCISCO, May 1, 2024 /PRNewswire/ -- Hightouch is
honored to be recognized as Technology Partner of the Year in
the 2024 Expie Awards by Iterable, the AI-powered customer
communication platform.
The announcement comes alongside the general availability
release of Smart Ingest, an Iterable-native feature co-developed
with Hightouch, the leading Composable Customer Data Platform
(CDP). Smart Ingest directly links leading cloud data platforms to
Iterable, empowering marketers to consolidate all their valuable
customer data in one place. With Smart Ingest, marketers can
swiftly activate new data in experiments, enhance audience
targeting, and deliver more personalized cross-channel
communications — all from Iterable. By leveraging Smart Ingest,
marketers can take charge of their data strategy and dramatically
reduce their dependence on technical resources, revolutionizing the
way they approach data management
As part of their Spring Product announcement, Iterable is unveiling
10 additional data sources for Smart Ingest, bringing the total to
14 different data cloud providers to further streamline data
activation and enhance the return on investment in their customers'
martech stacks. With these additional sources, more marketers can
activate more of their data on Iterable.
Kashish Gupta, co-founder and co-CEO of Hightouch, expressed his
enthusiasm about the partnership: "Iterable and Hightouch share a
vision of democratizing data so that marketers can deliver stronger
personalized experiences. We are honored to be recognized as their
Technology Partner of the Year and look forward to deepening our
partnership with Iterable to deliver our technology to marketing
teams around the world."
This partnership represents a strategic alignment of two
industry leaders committed to revolutionizing how companies use
data to engage with their customers. Together, Hightouch and
Iterable are setting new standards for what is possible with
customer-centric marketing.
For more information about Hightouch and our partnership with
Iterable, please visit https://hightouch.com/
ABOUT ITERABLE
Iterable is the AI-powered customer communication platform that
helps organizations like Redfin, Priceline, Calm, and Box activate
customers with joyful interactions at scale. With Iterable,
organizations drive high growth with individualized, harmonized,
and dynamic communications that engage customers throughout the
entire lifecycle at the right time.
ABOUT HIGHTOUCH
As the leading Composable Customer Data Platform (CDP),
Hightouch empowers organizations to activate their data warehouse
to power personalized marketing and business operations in
platforms like Iterable. Trusted by leading organizations like
PetSmart, The NBA, Warner Music Group, Calendly, Spotify, and
GameStop, Hightouch enables anyone to deliver personalized customer
experiences, optimize performance marketing, and move faster by
leveraging data across their organization.
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SOURCE Hightouch