The New Wash Range Line Up Dries Hair Faster
& Repairs After Drying
NEW
YORK, April 30, 2024 /PRNewswire/ -- Today, the
brainchild of Chemist, Dr. Eric
Pressly, epres™, is set to unveil two new hair innovations
to complement the brand's pre-wash Bond Repair Treatment and
Professional Bond Repair. With a revolutionary patented formula,
epres' Healthy Hair Shampoo & Healthy Hair Conditioner
represent a shift in hair care technology, promising faster drying
times and continuous repair even after hair is dry.
Powered by Pressly's pioneering chemistry, epres™ Healthy Hair
Shampoo & Healthy Hair Conditioner are both formulated with the
brand's patented Biodiffusion™ technology, introducing
next-generation, lasting bond-repair that delivers
professional-grade results for all hair types. Unlike traditional
hair care products, epres'™ patented Biodiffusion™ technology
penetrates deep into the hair shaft, reconstructing bonds and
strengthening strands from within, guaranteeing continuous hair
transformation long after drying, all in one simple step.
"My commitment to creating user-friendly products that
revolutionize the future of haircare propelled me to create epres™.
Our new products, Healthy Hair Shampoo & Conditioner, are
approachable to all and make achieving healthy hair easy and
accessible." said Eric Pressly, Founder of epres™.
Crafted with precision, epres™ Healthy Hair Shampoo &
Healthy Hair Conditioner excel in performance with their
biodegradable formula, achieving remarkable results while
championing environmental sustainability. The brand's unwavering
commitment to excellence extends to excluding Quaternary amines,
ensuring top-tier performance without any harmful additives,
alongside a transparent vanilla fragrance.
Versatility reigns supreme as the conditioner can double as a
leave-in treatment for added convenience and efficacy.
Additionally, salon-exclusive backbar versions will be available
for purchase, catering to professional needs.
epres™ is beloved by notable celebrity hairstylists
like Matt Rez, Bradley Leake, Reece
Walker & Liz
Jung and has launched in 15+ countries including
Canada, UK, Spain, Ireland, Sweden, Netherlands, Denmark, Australia, New
Zealand, Vietnam,
Singapore, Thailand, Hong
Kong, Taiwan, Japan, and more.
epres™ Healthy Hair Shampoo & Healthy Hair Conditioner
is available beginning April
29th, retailing for $34 each on epres.com, goop, goop.com, and
will be in select salons across the globe starting in May.
About epres™:
Founder, Eric
Pressly, first discovered his talent for innovation while
pursuing his Ph.D. in materials science, working on everything from
developing life-saving pharmaceuticals to inventing the
bond-building category in haircare. Now he has created "epres™, the
next generation in high-performance haircare. The product range
features first-of-its kind, acid free, bond-building products
available in the professional and consumer space. Each of the
products are equipped with unprecedented
Biodiffusion™ technology which continues to move and repair
even after the hair is dry.
MEDIA CONTACT
5WPR
EPRES@5wpr.com
212-999-5585
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SOURCE epres