BEIJING, Oct. 14,
2024 /PRNewswire/ -- On October 13, 2024, the "A Life Called Yunnan, Yi
Embroidery to Beijing" event took
place at Beijing's Bell and Drum
Tower Square. Under the aegis of the Publicity Department of the
CPC Yunnan Provincial Party Committee and China International
Communications Group (CICG), the fashion show aimed to support the
Global Civilization Initiative, highlight the significance of
intangible cultural heritage in national attire, and encourage
cultural exchange and mutual understanding among civilizations. The
event was sponsored by the People's Government of Chuxiong
Prefecture, Yunnan Province, and
the China Center for International Communication Development of
CICG, and hosted by the Publicity Department of the CPC Yunnan
Province.
A key feature of the event was the unveiling of the
Xinhua-Chuxiong Yi Embroidery Fashion Week Index, building on the
success of the Xinhua-Chuxiong Yi Embroidery Industry Development
Index launched in 2023.
Chuxiong Yi attire, a significant component of China's intangible cultural heritage and a
traditional folk art dating back 1,700 years, was prominently
displayed. The event spotlighted Chuxiong Yi embroidery, blending
ancient cultural elements with contemporary fashion in a showcase
that reflected the ongoing efforts in cultural heritage
preservation and innovation.
The fashion show included 50 ensembles from three collections:
traditional heritage garments, Luoyang Hanfu garments reflecting
their resurgence in popularity, and contemporary designs that merge
traditional and modern elements. The event, complemented by
performances of national songs and dances, garnered widespread
praise from both Chinese and international attendees. It also
marked the debut of Chuxiong Yi embroidery at a landmark along
the Central Axis of Beijing, an
area known for its profound historical and cultural significance.
The fashion show follows its appearance at major fashion weeks in
Beijing, Shanghai, New
York, Milan, and
Paris.
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