Tenth Bonjour Brand Forum commenced in Paris
01 July 2024 - 5:52AM
On the morning of June 21 (local time), the 10th Bonjour
Brand Forum commenced at the UNESCO headquarters in Paris,
France.
A Media Snippet accompanying this announcement is
available by clicking on this link.
Co-organized by Oriental Paris and Bonjour Brand, the "10th
Bonjour Brand Forum & Sino-French Brand Week" ran from
June 20 to June 28, 2024 in Paris, France. The nine-day event
featured a welcome banquet, main forums, and an exhibition
showcasing the achievements between Chinese and French brands.
As the chief partner, Kweichow Moutai has not only fully
showcased its brand charm but also highlighted its image as a
company deeply committed to brewing craftsmanship and emphasizing
historical culture, providing strong momentum for Chinese brands to
expand globally.
With the theme of the "The Journey from Chinese Brands to Global
Brands", the Forum focused on topics ranging from cultural output
through brands to culture-driven innovation and brand
globalization. It attracted several hundred of participants,
including Chinese and French political and business leaders, CEOs
and CMOs of top brands from various sectors worldwide,
globally renowned creators and designers, journalists from
mainstream media in China and other countries, and buyers.
They engaged in dialogues to promote collaborative brand
partnerships, cultural diversity, and innovative practices.
In his address to the Forum, Jean-Pierre Raffarin, president of
La Fondation Prospective & Innovation (FPI) expressed: "This is
the 10th anniversary of the Bonjour Brand Forum. Over the past
decade, the Forum has been held annually and has achieved fruitful
results. The participation of important people, partners and
sponsors from both China and France is a testament to the
solidarity and cohesion between the two countries."
Zhang Deqin, Party secretary and chairman of Kweichow Moutai
remarked that Kweichow Moutai persistently holds fast to "Brewing a
high-quality life" as its mission. Focusing on building core
competitiveness in product quality, branding, brewery technique,
the environment, and culture, the company commits itself to growing
into a top-class brand and business through resolute implementation
of the globalization strategy. Kweichow Moutai is ready to
collaborate with more outstanding Chinese and foreign brands to
pool wisdom and strengths, unleash the power of brands, and enable
the sharing of brands worldwide.
Through three concurrent roundtable forums, dialogues were
launched with 20 Chinese and French guests from different domains
to provide diverse perspectives and sharing of experience for
promoting the globalization of Chinese brands.
Source: Oriental Paris
Contact person:
Mr. Wei,
Tel: 86-10-63074558