LAS VEGAS, Oct. 28, 2014 /PRNewswire/ -- Konami Gaming,
Inc., a global leader in casino gaming and systems, announced that
its award-winning casino management system SYNKROS® has been
selected by Pearl River Resort in Choctaw, Mississippi, to replace their
existing system. This installation introduces a comprehensive
selection of leading systems innovations to the company's two
signature properties just north of Philadelphia, MS: Silver Star and Golden Moon.
"We are extremely excited to welcome Konami aboard," said
Matthew Perkins, vice president of
marketing at Pearl River Resort. "From a marketing standpoint,
SYNKROS offers many exciting new capabilities. Our customers will
now enjoy a wide variety of tournament features, bonuses and
offers."
"As industry competitiveness continues to climb in regions
across the nation, SYNKROS is allowing frontrunners like
Pearl River to continue to claim a
unique edge in the market," said Clark
Warren, senior director, systems sales at Konami.
"Specifically, the system-delivered bonusing and advanced level of
targeting help empower world-class properties with the tools
required to standout and zero-in on critical audiences that
directly impact long-term profitability and market
positioning."
Pearl River Resort has more than 2,700 slot machines at both
locations combined. The resort's available table games include
blackjack, poker, roulette, and mini-baccarat. In addition, the
Pearl River Rewards program allows guests to earn exclusive offers
and choose from a wide variety of benefits that span the resort's
popularly-acclaimed dining, spa, retail, and recreational
amenities.
As Perkins explained, "The analytical capabilities included in
SYNKROS will allow us to gain a more holistic view of our
individual guests. We will have the ability to offer better
customized rewards to individual customers."
"We're thrilled to be working alongside leadership at
Pearl River, because they
inherently understand how systems technology is leveraged to
produce real-world conclusions on their patron experience in ways
that encompass an entire spectrum of amenities—from the spa to the
buffet to the casino, and everything in between," said Warren. "It
will allow them the benefit of real-time data on evolving market
demographics both locally and for the gaming industry as a
whole."
About Konami Gaming, Inc.
Konami Gaming, Inc. is a
Las Vegas-based subsidiary of
KONAMI CORPORATION (NYSE: KNM). The company is a leading designer
and manufacturer of slot machines and casino management systems for
the global gaming market. For more information about Konami Gaming,
Inc. or the SYNKROS gaming enterprise management system, please
visit www.konamigaming.com.
About Pearl River Resort
Pearl River Resort,
located on Highway 16 West in Choctaw,
Mississippi is a development of the Mississippi Band of
Choctaw Indians. Pearl River Resort is comprised of Golden Moon
Hotel & Casino, Silver Star Hotel & Casino, 15 restaurants,
award-winning Dancing Rabbit Golf Club, and Geyser Falls Water
Theme Park. The Silver Star and Golden Moon Casinos together
feature approximately 2,700 slot machines, 75 table games, 1,074
hotel rooms, a variety of dining options, a full service spa,
retail offerings, and live entertainment. For more information,
please visit www.pearlriverresort.com.
Media Contact:
Tashina
Wortham
Marketing Communications Specialist
702.419.6025
wortham0609@konamigaming.com
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SOURCE Konami Gaming, Inc.