The Alliance to Protect Home Care Shows
Personal Impact of Outsourcing Home Health Care in Latest Ad
Campaign for Digital and Cable
Watch Here
ALBANY,
N.Y., Aug. 6, 2024 /PRNewswire/ -- Today, The
Alliance to Protect Home Care announced that it is launching a new
digital and TV ad as part of a larger campaign to protect
New York's Consumer Directed
Personal Assistance Program (CDPAP). The latest ad captures just
one of the many raw and emotional stories of the 250,000 New
Yorkers who rely on this program to receive care in the comfort of
their own home and with the help of their family and friends.
The ad features Heather Burroughs
talking about her daughter Devyn who was born with a rare genetic
disorder and requires full time care. Heather relies on
New York's home health care
program to provide Devyn the support she needs while in the comfort
of her own home, surrounded by family and with the dignity that
comes from personalized care. At the same time, the program gives
Heather the financial security she needs while caring for her
daughter.
In the ad, Heather makes a direct appeal to Governor
Hochul to preserve her daughter's health care:
"My daughter Devyn needs full time home care to
survive. Consumer directed home care helps me keep my job and take
care of my family. Now, Governor Hochul wants to outsource
New York's home care program to an
out-of-state corporation, bankrupt small businesses and force
thousands into nursing homes - even Devyn. Governor Kathy Hochul, this is my daughter's life on the
line. Don't let big business hijack our home care."
The Consumer Directed Personal Assistance program provides
essential, personalized care to elderly, sick, or disabled New
Yorkers in the comfort of their own home. The program's home care
workers help patients live independently and with dignity,
assisting with everything from making meals and eating, to taking
medications, to bathing, dressing, and keeping up with household
chores. This allows patients' family members to continue to work,
while providing them with peace of mind that their loved ones are
in caring hands.
Now Governor Hochul is rushing an overhaul to the program with
minimal public input and without engaging the vulnerable
communities most directly affected. The change would hand the
entire home care program to a single out-of-state corporation and
risk thousands of New Yorkers being forced into nursing homes
because they cannot receive the personalized care they rely on.
"Governor Hochul is jeopardizing the home care of more than
250,000 New Yorkers like Heather and Devyn,'" said Bryan O'Malley, the executive director of the
Alliance to Protect Home Care. "Jamming through a reckless proposal
to outsource this program to an out of state company will take away
New Yorkers' choice to receive care in the comfort and security of
their home surrounded by family and friends."
The ad campaign will run across both digital and TV with a focus
on news and sports, and follows the Alliance to Protect Home Care's
first ad on CDPAP that aired earlier this summer.
About Heather and Devyn
Heather Burroughs is a
psychologist who grew up in Rochester,
NY and lives in Hilton, NY
and has worked in education and healthcare throughout her career.
All four of her children have disabilities, including 3 children on
the autism spectrum, and she relies on the CDPAP for home care for
her daughter, Devyn. Heather is currently the Director of Advocacy
and Education at AutismUp, and a certified health and wellness
coach.
Devyn Pereira was born with AGO2,
a rare genetic disorder with symptoms including life-threatening
seizures, complete motor delays, legal blindness, non-speaking, and
sensory problems. Devyn is currently in her senior year in high
school where she receives care from a nurse and aide at school, and
full-time CDPAP home care.
About The Alliance to Protect Home Care
Founded by the
Consumer Directed Personal Assistance Association of New York State, The Alliance to Protect Home
Care is a coalition composed of New Yorkers who rely on home care,
the caregivers who provide home care, and small business owners.
The Alliance is dedicated to preserving the integrity and quality
of New York's Consumer Directed
Personal Assistance Program (CDPAP) and stands against policies
that threaten to disrupt the lives of those who rely on them. To
learn more, visit www.protecthomecare.org.
Media Contact- Karl Rickett,
karl@comella.co
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SOURCE The Alliance to Protect Home Care