DUBAI, UAE, April 28,
2023 /PRNewswire/ -- EIRA Water, a leading provider
of premium bottled water, is proud to unveil its new refined brand
identity with a fresh descriptor, "Pure Norwegian. Mineral Water."
This transformation reflects the company's commitment to providing
consumers with the purest and highest quality water while
celebrating the rich culture and heritage of Norway.
The story behind EIRA Water, "The Power of EIR - Through the
Purity of Water," embraces the essence of Norway, the happiest place on earth, and the
purity of its water sources. EIRA Water is low in minerals and
perfected by nature, unfiltered and bottled straight at the source,
ensuring the highest quality and taste for our consumers.
EIRA Water's redesigned wordmark features a modern classic
typeface with roman style serifs that create a sense of history and
culture. The display font is inspired by vintage travel posters and
magazines, adding an exotic touch to the brand. Spaced-out
lettering further enhances the ultra-premium appeal synonymous with
EIRA Water.
The unique EIR monogram, which will soon be featured on all of
EIRA's bottles, is inspired by the runic alphabet of Norse
mythology. It is a bind rune that spells out the name of Eir, the
healer of Asgard and the goddess of health and youth, from which
the name EIRA is derived.
EIRA Water is excited to announce the launch of a redesigned PET
range featuring a wider array of formats and an all-new aluminum
range in Q4 of 2023. The shape of the new EIRA Water PET bottle is
inspired by perfume bottles, evoking a sense of ultra-premium
quality. Its elixir-like iconic shape stands out in the sector and
is truly unique. The simplicity of the bottle design draws from
Norwegian design codes, which take their inspiration from nature
itself.
In addition to these exciting developments, EIRA Water is also
working on a new state-of-the-art website to be launched in Q3 of
2023. This website will offer an enhanced user experience and
provide customers with easy access to our full product range and
latest news.
As a company, EIRA Water remains dedicated to providing
exceptional water that embodies the purity and power of Eir, while
celebrating Norway's rich
heritage. Our new refined brand identity strengthens our commitment
to delivering only the finest water to our consumers worldwide.
For more information about EIRA Water's new brand identity and
upcoming product launches, please visit our website at
www.eirawater.com or contact our marketing team at
marketing@eirawater.com.
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SOURCE EIRA Water