Consumers can find the Mystery Flavor Twinkies
exclusively at Walmart, share their flavor guesses for a chance to
win year supply of Twinkies® snack cakes
ORRVILLE, Ohio, July 23,
2024 /PRNewswire/ -- Hostess®, the
brand known for its soft, fluffy Twinkies® snack cakes,
is launching Mystery Flavor Twinkies® in collaboration
with content creator, Taylor Calmus,
also known as Dude Dad on social media. Hostess Mystery Flavor
Twinkies will be available exclusively at Walmart for a limited
time through October. Fans are encouraged to follow Dude Dad and
Hostess on Instagram for hints on what the flavor is. They can then
share their guesses as part of a sweepstakes on the Hostess
Instagram page for a chance to win a year's supply of Twinkies.
"Hostess and Dude Dad share in bringing joy into consumer homes,
so a collaboration on one of our iconic snacks was a perfect
match," said Chris Balach, vice
president, marketing, Sweet Baked Snacks at The J.M. Smucker Co.
"We're excited for consumers to buy the new Mystery Flavor
Twinkies, share them with their family and join in the fun of
guessing the flavor."
Beginning Aug. 1, consumers can
enter the sweepstakes by liking the sweepstakes post on the Hostess
Instagram page (@Hostess_Snacks), commenting their guess of the
Twinkies flavor and sharing the sweepstakes post to their Stories.
Entries must be received by 11:59 p.m.
CT on Oct. 3, 2024. One lucky
grand prize winner will be selected to win a year's supply of
Twinkies, two runners-up will receive a $50 Walmart gift card and five third-place
winners will receive Hostess swag. Hostess and Dude Dad will
reveal the flavor on their social channels in early October.
"I was so excited when Hostess approached me with the idea of
creating new Mystery Flavor Twinkies to help bring joy to families
nationwide," said Taylor Calmus of
Dude Dad. "I can't wait for consumers to get their hands on the new
product and see what adventurous flavor they think the crème
filling may be."
To find a retailer near you to enjoy Hostess snacks, visit
https://www.HostessCakes.com.
About The J. M. Smucker Co.
At The J.M. Smucker Co.,
it is our privilege to make food people and pets love by offering a
diverse family of brands available across North America. We are proud to lead in the
coffee, peanut butter, fruit spreads, frozen handheld, sweet baked
goods, dog snacks and cat food categories by offering brands
consumers trust for themselves and their families each day
including Folgers®, Dunkin'®, Café
Bustelo®, Jif®, Smucker's®
Uncrustables®, Smucker's®,
Hostess®, Voortman®, Milk-Bone®
and Meow Mix®. Through our unwavering commitment to
producing high quality products, operating responsibly and
ethically and delivering on our Purpose, we will continue to grow
our business while making a positive impact on society. For more
information, please visit jmsmucker.com.
The J.M. Smucker Co. is the owner of all trademarks referenced
herein, except for Dunkin'®, which is a trademark of DD
IP Holder LLC. The Dunkin'® brand is licensed to The
J.M. Smucker Co. for packaged coffee products sold in retail
channels, such as grocery stores, mass merchandisers, club stores,
e-commerce and drug stores, as well as in certain away from home
channels. This information does not pertain to products for sale in
Dunkin'® restaurants.
Editor's note regarding sweepstakes: NO PURCHASE
NECESSARY. A PURCHASE WILL NOT INCREASE YOUR CHANCES OF WINNING.
Open only to legal residents of the 50 US/DC, 18 years of age and
older. Void where prohibited by law. Sweepstakes starts 10:00
a.m. CT on 8/1/24 and ends
11:59 p.m. CT on 10/3/24. Subject to
Official Rules, including how to enter, prize details, odds, and
restrictions, see here. Sponsor: Hostess Brands, 150 N Wacker
Drive, Chicago, IL 60606.
Media Contact:
Jenna
Greene
Jenna.Greene@clynch.com
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SOURCE The J.M. Smucker Co.