DENVER, July 22,
2024 /PRNewswire/ -- In a significant milestone, Help
'Em Up, a trusted name in the pet industry for nearly 20 years, has
embarked on a transformative journey culminating in the
introduction of a new brand identity, logo, and website crafted to
more accurately reflect its mission to address the everyday
mobility challenges caused by injury, surgery, or old age.
The Help 'Em Up harness was created in 2005 by Cary and Lindsey Zimmerman out of necessity when
their beloved dog, Blue, underwent surgery, which impacted her
mobility. Almost two decades later, Help 'Em Up still offers the #1
full-body lifting harness recommended and relied on by
veterinarians and rehabilitation specialists worldwide.
In 2022, Help 'Em Up was acquired by Paw Prosper, a pet health
and wellness portfolio. The family of brands is a one-stop shop for
efficacious solutions to more significant pet wellness issues. As
Paw Prosper's first acquisition, Help 'Em Up set the company's
standard for bringing together only the industry's most
influential, well-respected preventative and rehabilitative
brands.
The updated brand identity, introduced with the launch of the
new website, better represents Help 'Em Up's thoughtful
engineering, premium quality, and extraordinary customer care. The
updated logo design, with its badge shape and vintage typography,
reflects the dependability, precision, and care Help 'Em Up is
known for. Designed to support the vision and mission of Help 'Em
Up, this new identity paves the way for the brand to help more dogs
than ever before.
"The brand identity truly embodies the spirit of Help 'Em Up,
allowing us to envision the myriad of ways the brand can continue
to provide the safety, comfort, and support needed to improve the
lives of mobility-challenged dogs and their families," says
Ryan DeCaire, CEO of Paw
Prosper.
The rebrand was led and designed by OffLeash Communications, a
Charlotte-based agency known for building, rebranding, and
stewarding many popular brand identities within the pet
industry.
About Help 'Em Up
Used by veterinarians, neurologists, nurses, and pet parents,
the Help 'Em Up harness is a unique, safe, and patented full-body
lifting device that helps injured and aging pets remain active.
Help 'Em Up was acquired by Paw Prosper in 2022 and is based in
Denver, Colorado. For more
information, click here.
About Paw Prosper
Paw Prosper is focused on helping pets stay healthy, recover
quickly, and age gracefully. Paw Prosper aims to provide industry
experts and pet parents with the products, tools, and information
they need to help pets overcome larger wellness challenges by
focusing on truly efficacious solutions to the challenges of injury
and aging. Paw Prosper was established in 2022 and is based in
Denver, Colorado, with offices in
Toronto, Canada, Branford, Connecticut, and The Netherlands. For more information, click
here.
Paw Prosper
Media Contact
Kathryn Groenewold
Director of Marketing
Kathryn.Groenewold@pawprosper.com
View original content to download
multimedia:https://www.prnewswire.com/news-releases/help-em-up-launches-rebrand-to-reflect-the-strength-and-stability-it-is-known-for-302201918.html
SOURCE Paw Prosper