The campaign features leaders from across
creative industries to highlight cannabis as a cultural and
community connecter
NEW
YORK, Feb. 1, 2025 /PRNewswire/
-- Gotham, the world's first cannabis concept store, is
bringing together diverse and iconic New Yorkers for their
forthcoming campaign, High Love New York. The place where
culture meets cannabis, Gotham's campaign highlights cannabis as a
cultural phenomenon with the ability to foster connection and
transcend societal divisions.
High Love New York, draws from the spirit of the early
80s "I ❤ NY," campaign, celebrating the greatest city on
Earth. Shot in the style of Richard
Avedon's stark black-and-white images of The Factory and art
world of the late 60s and 70s, the campaign brings together
New York City icons across various
industries to celebrate cannabis consumption proudly. Tapping into
the zeitgeist of New York City's
creative set, the campaign was shot by photographer Dean Isidro, whose visions have graced the pages
of OUT Magazine, Vogue, Grazia, and more.
Tastemakers and cutting-edge creatives appear alongside everyday
New Yorkers: a barista, a drag performer, a retiree, even a postal
worker. Together, they embody the unique tapestry of the city, all
brought together by a shared love of cannabis.
Featured talents include legendary
guitarist Lenny Kaye,
who played alongside Patti Smith
since her band's inception in 1974, and DJ Bobby Trends, who
represents the beating heart of the city's contemporary music
scene. Coming off her appearance in Gotham's 2024 Pride campaign
(High On Love) celebrating love in every form,
multi-hyphenate Richie Shazam
returns to Gotham as a pillar of the LGBTQIA+ community in
New York. One of the buzziest
emerging fashion designers of the moment, Grace Ling, reuniting with Gotham after a
groundbreaking collaboration in her SS25 NYFW show, joins the
campaign alongside model and basketball player Liz Cambage. Highlighted with these industry
names, Gotham also scouted the city streets for everyday New
Yorkers to capture the breadth of a beautifully diverse city.
In addition to the campaign, Gotham further celebrates the
greatest city in the world with the release of the limited-edition
High Love New York gummies by Off Hours. Made for the city that
never sleeps, these gummies are formulated for energy and feature a
flavor profile inspired by the classic New York soda fountain favorite, Cherry Lime Rickey.
"A cornerstone of our mission as a brand is to bring culture and
cannabis together," says Joanne
Wilson, Founder and CEO of Gotham. "We aim to provide a
hub for the NYC community that celebrates cannabis, culture,
fashion, art, and lifestyle in all of its manifestations, and this
campaign is a reflection of this vision. When a substance is
illegal and its users are criminalized, the surrounding culture
doesn't have a proper chance to develop and flourish. Gotham is
working to make up for lost time - pushing the culture of cannabis
forward by engaging and embracing the creative communities that
have time and again been the first to welcome positive
change."
The campaign is pivotal for the rapidly growing brand. In 2024,
Gotham opened a location on historic Warren
Street in Hudson, NY and
expanded into Brooklyn with their
store at The Refinery at Domino; a fourth Gotham store will open in
Chelsea later this
month.
With this campaign and across initiatives, Gotham continues to
make strides to recontextualize cannabis culture through creative
collaborations in fashion and the arts. Upcoming partnerships with
brands at New York Fashion Week in February, including anticipated
appearances on the runways of Collina
Strada and a continued partnership with Eckhaus Latta,
follow Gotham's successes at September Fashion Week where they lit
up the runways of Grace Ling,
Theophilio, and Eckhaus Latta. Working across verticals, they also
teamed up with it-girl Alex Consani,
the first out trans woman nominated for the BFC's Model of the Year
award, to celebrate her 21st birthday and collaborated with public
arts organization Creative Time on their annual gala to provide a
first-of-its-kind cannabar.
The High Love New York campaign will go live city-wide on
February 1st, 2025.
About Gotham
Gotham, the world's first cannabis concept store, is a
female-founded, mission-driven, arts-and-culture-forward legal
cannabis dispensary in New York
City. The brand—where culture and cannabis meet—offers
expertly curated cannabis alongside elevated apparel, home, and
lifestyle goods for the discerning consumer. Gotham's flagship
store debuted in 2023 at Bowery and 3rd St. in the East Village,
seamlessly blending art, design, fashion, and culture with
New York's finest cannabis
offerings. In 2024, Gotham expanded its reach across the state,
opening its second location in Hudson,
NY, at 260 Warren Street, within the vibrant creative
community. That same year, Gotham launched its third location in
Williamsburg, Brooklyn, at The
Refinery at Domino, becoming one of the first retail operations in
the state-of-the-art historic facility. In early 2025, Gotham will
open its fourth location in Chelsea, solidifying its position as a pioneer
in cannabis retail and culture. With each new store, Gotham creates
a sense of welcome in its local communities through bespoke
in-store experiences, activations, collaborations with creative
leaders, and elevated events that continue to revolutionize the
narrative around cannabis consumption.
Visit Gotham online at www.gotham.nyc | Instagram:
@gotham.ny
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SOURCE Gotham
