General Atlantic, a leading global growth investor, announced
today the firm has led a strategic minority investment in LiveMode
(the “Company”), a leading company within the sports and media
ecosystem in the Brazilian market. This investment also included
the participation of XP Private Equity, the private equity fund of
XP Inc. The investors' partnership with LiveMode aims to accelerate
the company's growth and its impact on the sports and media market
through its portfolio’s full range of solutions for rights holders,
as well as through long-term investments in sports properties.
Founded in 2017 by Edgar Diniz and Sergio Lopes, LiveMode works
in partnership with clubs, leagues, and sports federations to
develop distribution solutions, and produce live and social media
content, in addition to maximizing commercial return and digital
engagement for its customers. Solutions for sports broadcast rights
holders include white-label streaming platforms and CazéTV, a
partnership with streamer Casimiro, which reached more than 12
million subscribers in its first year and broke several live
broadcast records on YouTube.
LiveMode's rights-holder partners include FIFA, UEFA, the
International Olympic Committee, Federação Paulista de Futebol,
Athletico Paranaense, and the Brazilian Olympic Committee, among
others. In April 2024, LiveMode was renewed as the exclusive media
rights agent to market the 2026 FIFA Men’s World Cup in Brazil.
After playing a prominent role in structuring the Liga Forte União,
LiveMode became the exclusive agency of this group, comprised of 26
clubs, for negotiating the Brasileirão broadcasting rights from
2025 onwards.
The investment from General Atlantic and XP is expected to
support LiveMode in strengthening its impact through long-term
agreements with sports leagues, clubs, and federations across three
critical domains: Football Leagues, Olympic Sports, and Emerging
Sports. LiveMode also intends to focus on international expansion,
combining its own well-established international relationships with
General Atlantic’s global reach and operational resources.
Leo Lenz Cesar, partner at LiveMode, who will be leading the
investment strategy and execution, commented, “Our partnership with
General Atlantic and XP marks a significant milestone in our
journey. Both firms’ expertise in scaling growth companies, along
with their extensive global networks, will be invaluable as we
expand our operations and further innovate. We are thrilled to have
their support as we focus on our ambition to help expand and
professionalize the sport in Brazil and other countries.”
Luiz Ribeiro, Managing Director and Co-Head of Brazil at General
Atlantic, commented, “The Brazilian sports industry is reaching a
critical inflection point. LiveMode is well-positioned at the crux
of innovation and impact to build a leading multi-asset sports
rights manager, as exemplified by the Company’s unique solutions to
live sports and its support in the formation of Liga Forte União.
We are excited to partner with the LiveMode team on the next step
of their journey as the Company further strengthens its business
through long-term partnerships, strategic IP investments, and
global expansion.”
Guilherme Teixeira, partner and director of Private Equity at
XP, commented, “Globally we are witnessing the traditional sports
media value chain being disrupted by streaming services, and
LiveMode is at the forefront of this trend in Brazil. With a proven
track record, the Company has become the partner of choice for
numerous sport entities, being well-positioned to explore its media
rights and league management not only in soccer but also in other
sport modalities. We believe this investment will help develop the
business mindset of the sports industry in Brazil."
About General Atlantic
General Atlantic is a leading global growth investor with more
than four decades of experience providing capital and strategic
support for over 500 growth companies throughout its history.
Established in 1980 to partner with visionary entrepreneurs and
deliver lasting impact, the firm combines a collaborative global
approach, sector specific expertise, a long-term investment horizon
and a deep understanding of growth drivers to partner with great
entrepreneurs and management teams to scale innovative businesses
around the world. General Atlantic has approximately $83 billion in
assets under management inclusive of all products as of December
31, 2023, and more than 280 investment professionals based in New
York, Amsterdam, Beijing, Hong Kong, Jakarta, London, Mexico City,
Miami, Mumbai, Munich, San Francisco, São Paulo, Shanghai,
Singapore, Stamford and Tel Aviv. For more information on General
Atlantic, please visit: www.generalatlantic.com.
About LiveMode
Founded in 2017, LiveMode develops and operates distribution
solutions, content production, and revenue generation for sports
entities. Among its solutions, LiveMode offers proprietary channels
such as CazéTV, in partnership with streamer Casimiro Miguel.
Recently, it has also begun making long-term investments in sports
properties. The company brings together a unique combination of
experience in the sports and media markets, innovation, and
execution capability that position it as a transformative agent in
the Brazilian sports market.
LiveMode's partners include FIFA, UEFA, the International
Olympic Committee, Federação Paulista de Futebol, Athletico
Paranaense, the Brazilian Olympic Committee, among others. In April
2024, LiveMode was announced as FIFA's exclusive agency to market
the rights to the FIFA World Cup 2026 in Brazil. LiveMode has
played a key role in shaping the Liga Forte União, a commercial
bloc formed by 26 football clubs in Brazil.
About XP Private Equity
XP Private Equity is the private equity division of XP Inc., the
largest independent financial platform in Brazil, with R$ 1,1
trillion in assets under custody. XP Private Equity was established
in 2020, with an innovative format, being the first private equity
in the world tailored specifically to individual investors, with an
investor base of over 21,000 individuals. Since its inception XP
Private Equity has been one of the most active funds in Brazil,
leveraging XP Inc.’s ecosystem, and its network of more than 14,300
independent financial advisors, to source and identify attractive
the best investment opportunities.
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version on businesswire.com: https://www.businesswire.com/news/home/20240423753516/en/
Media General Atlantic Juliana Santos /
ga-spa@lly.global LiveMode Michele Chaluppe /
mchaluppe@livemode.com XP Letícia Garcia /
xp@agenciafr.com.br