Schmitt's curriculum and webinar will center
on building connections and how coaches of female athletes can
encourage athlete confidence, team bonding and inclusivity
DALLAS, July 17,
2024 /PRNewswire/ -- Today, SURGE
by BSN SPORTS announces the launch of a specialized free
curriculum, SURGE Together, and supporting webinar
designed for coaches of female athletes by the program's Honorary
Chief Empowerment Officer, Allison
Schmitt. SURGE – which stands for Strength, Unity,
Resilience, Growth, Equity – launched in March of this year and
aims to empower girls to stay in sports and lead healthy,
successful lives through free online coaches' tools to build
self-esteem, instill confidence, and prioritize mental health in
their female athletes.
![BSN SPORTS SURGE Together Graphic BSN SPORTS SURGE Together Graphic](https://mma.prnewswire.com/media/2463609/SURGE_Together.jpg)
Participants enrolled in the SURGE program now have access
Schmitt's specialized SURGE Together curriculum, which includes
activities and resources designed to help coaches build a strong
team culture and foster a meaningful and supportive team
environment. By engaging in these activities, Schmitt and SURGE's
goal is to help female athletes improve their communication and
collaboration skills, build trust and develop lasting and formative
relationships through sport.
Then, on July 23, coaches or
anyone interested can join the free SURGE Together webinar hosted
by Schmitt to discuss key curriculum insights to support building a
connected team. She will lead a collaborative conversation around
the impact that investing in a foundation of trust and respect
among teammates can have in improving team cohesion, communication
and performance. The webinar content will shed light on Schmitt's
experiences building lasting team bonds at every level of
competition and invite attendees to participate in an open Q&A
with the 4x Olympian and 10x Olympic medalist.
"I truly believe that where togetherness and camaraderie thrive,
success happens," said Schmitt. "And that's what SURGE Together is
all about. While building out this curriculum and webinar
discussion with the BSN SPORTS team, I was able to use things that
I learned during my time as a high school and collegiate athlete,
Olympian and beyond to formulate the subject matter. When you have
a team that works together, supports and uplifts one another, there
isn't anything that they can't accomplish. It's important for
coaches and female athletes to know that while healthy competition
is always encouraged, rallying around one another can oftentimes
yield better results and in the end a more fulfilled, close-knit
team."
SURGE was created to address a need expressed by coaches and
female athletes nationwide for tailored resources that address the
core needs and challenges of today's girl athlete. In just three
months since its launch in March of 2024, more than
260k athletes across the U.S. have
been introduced to the program. The program's online tools and
resources, such as webinars (featuring guest speakers from the Nike
Body Confident Sport program, Women Leaders in Sports, Author Ivy
Watts and more), specialized monthly curriculum and key
developmental resources, are produced by BSN SPORTS and its
partners to help coaches address the mental, physical and emotional
needs of their athletes while providing girls with the support
required to keep them engaged and excited about the sports they
love.
To register for SURGE and gain access to Schmitt's
curriculum and webinar, learn more about the program, its
mission and partners and Schmitt's involvement, visit
www.BSNSPORTS.com/SURGE.
About BSN SPORTS
Farmers
Branch-based BSN SPORTS is a leading marketer, manufacturer
and distributor of sporting goods apparel and equipment. A division
of Varsity Brands, BSN SPORTS markets and distributes its products
to over 150,000 institutional and team sports customers in colleges
and universities, middle and high schools, and recreational
programs throughout the United
States via catalog, e-commerce, and direct sales. Focused on
providing game-changing solutions through local partnerships,
multi-brand selection and one-stop shopping for equipment and
uniforms, BSN SPORTS' more than 3,000 employees have been helping
elevate participation in team sports since 1972. For more
information about BSN SPORTS please
visit www.BSNSPORTS.com.
About Varsity Brands
Varsity Brands is the premier
provider of customizable team sports, cheer, dance, band, and
yearbook services, experiences, and products. The company's mission
is to elevate the student experience, positively impacting the
lives of over 55 million young people nationwide. Its divisions—BSN
SPORTS and Varsity Spirit—champion youth participation and
celebrate their achievements, fostering passion, enthusiasm, and
community engagement. The company serves elementary, middle, and
high schools, colleges, universities, gyms, club select teams, and
professional sports. Explore how Varsity Brands is shaping the
future of youth engagement and making a difference in the lives of
young people across the country at varsitybrands.com.
Media Contact:
Susan Crumpton
sscrumpton@varsitybrands.com
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SOURCE BSN SPORTS