In addition to increasing unit counts, the fitness franchise
welcomed a new vice president of operations and continues to
remodel existing facilities, adding Relax + Restore suites
systemwide.
FRANKFORT, Ill., July 15,
2024 /PRNewswire-PRWeb/ -- Fitness Premier 24/7
Clubs, the 19-location training-focused gym concept, has seen an
impressive start to the year with deals signed for six new gyms and
both revenue and new member enrollments trending up. With a shift
toward spotlighting the true value it provides for both members and
franchisees, Fitness Premier 24/7 Clubs is on track to see
continued growth in both its well-established and newly developing
markets.
"We have signed two new franchise agreements this year, setting
us up to grow our system's footprint by about 30%," said Vice
President Rick King. "This growth
alone is something to be celebrated, but we're especially excited
to be growing into two brand-new markets — Colorado and South
Carolina."
In addition to its strong Midwest presence, Fitness Premier 24/7
Clubs has been working to expand its footprint in the Southeast.
With an established location in Blue
Ridge, Georgia, a location in development — and two more to
come — in South Carolina and
ongoing interest from prospective owners in Florida, the brand is building yet another hub
of accessible, inclusive, results-focused gyms.
The brand also began construction on multiple clubs in the
Midwest to roll out its recovery resources in Relax + Restore
suites. The Manhattan, Illinois
club celebrated the opening of its new Relax + Restore suites
earlier this year after converting 1,500 square feet of space into
a large recovery area. While not all clubs will be able to devote
this much of their footprint to recovery, the system aims to have
Relax + Restore available at all gyms throughout the system, in
some capacity, within the next 12 months.
With goals to award another six franchises by the end of the
year, Fitness Premier 24/7 Clubs is focused on ongoing growth in
the Midwest, the Carolinas and Florida.
Recently, the team adopted a new tool that allows it to better
identify and analyze prime markets with rich demographic data at
its fingertips. With this information, Fitness Premier 24/7 Clubs
can also do more thorough competitive analysis to understand
exactly where it is needed and how it will best succeed in these
communities.
To support the expanding system and growing member base, the
brand welcomed a new Vice President of Operations, Joe Ranieri, who brings three decades of
experience in the fitness industry to his new role with the
franchise.
"Our mindset is that it's about the programming, the staff, the
great facility and real results for our members; this isn't just
about selling memberships or providing a space for someone to come
walk on the treadmill," King said. "Joe does a great job of
reiterating that mindset with our staff and ensuring that we're
really driving that culture home."
"We've seen strong momentum at the start of this year, and we're
excited to continue along that trajectory," said Founder and CEO
Jason Markowicz. "With the right
teams and tools in place, Fitness Premier 24/7 Clubs is on track to
see some great expansion in the near future, and I'm looking
forward to forging partnerships with passionate entrepreneurs and
bringing a more valuable, impactful fitness experience to members
in markets across the country."
About Fitness Premier 24/7 Clubs:
Fitness Premier 24/7 Clubs is a fast-growing, 18-location, fitness
concept that creates a community with its staff and guests. At
Fitness Premier 24/7 clubs, some of the amenities include 24/7
Access, Hydromassage, Group exercise classes, supervised kids club,
and training & nutrition programs. Backed by franchise
executive, Jason Markowicz and his
franchisee-focused corporate team, Fitness Premier differentiates
itself with great people, culture, and systems compounded by a
growth focus in strategic markets . To learn more about franchise
opportunities, visit
https://1851franchise.com/fitforyoufranchising.
Media Contact
Jill Hayes, Mainland, 3125263996,
jhayes@hellomainland.com, www.hellomainland.com
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SOURCE Fitness Premier