New Name, New Look, Same Trusted Partner
JOHNSTON, R.I., July 17,
2024 /PRNewswire/ -- Commercial property
insurer FM Global today announced it is now known as FM. FM's
Chairman and Chief Executive Officer Malcolm Roberts unveiled the refreshed brand,
which includes a new logo and tagline, during the company's midyear
meeting.
In an environment of new and rapidly emerging risks, the updated
brand reflects FM's evolving business and impact after nearly two
centuries of partnering with and protecting global businesses. With
its new name and visual identity, FM is more clearly recognizing
and articulating the important role it plays in providing strength
and stability to its clients, helping them protect the value of the
business they have created.
FM will serve as the parent brand for its flagship mutual
insurance company and commercial property insurer AFM (now known as
FM Affiliated). The company's cargo insurance business, boiler and
machinery reinsurance business and a new renewable energy unit will
also incorporate the new FM brand name.
"Our new brand positions us collectively for our next wave of
success by clarifying who we are and what we stand for: protection,
partnership and progress," said Roberts. "We believe that by
uniting our businesses under the FM brand, we will streamline and
strengthen our market position, which will allow us to provide an
even better experience for our current clients and reach more
organizations that share our belief that the majority of property
loss is preventable."
FM's new, bold "titanium" logo with precise facets represents
engineering innovation, stability and the company's roots as
Factory Mutual Insurance Company. It also resonates with a new
tagline, "Protect Your Purpose." In addition, the design suggests
protection and unity, supporting the company's commitment to its
client and broker partnerships.
The new brand will proudly be displayed during the FM
Championship at TPC Boston in Norton,
Massachusetts, a new LPGA Tour event taking place from
Aug. 29 to Sept. 1.
The new brand marks another chapter in FM's nearly 200-year
history. The company traces its roots to 1835, when Rhode Island textile mill owner Zachariah Allen banded together with like-minded
manufacturers to create an insurance group dedicated to property
loss prevention. Its original name: the Manufacturers Mutual Fire
Insurance Company. Over the years the company expanded globally and
innovated relentlessly, but remained steadfast in the belief that
the majority of property loss is preventable. That philosophy will
continue to serve as the bedrock of FM amid emerging challenges
like climate change.
For more on the new brand, visit FM.com.
About FM
Established nearly two centuries ago, FM is a leading mutual
insurance company whose capital, scientific research capability and
engineering expertise are solely dedicated to property risk
management and the resilience of its policyholder-owners. These
owners, who share the belief that the majority of property loss is
preventable, represent many of the world's largest organizations,
including one of every four Fortune 500 companies. They work with
FM to better understand the hazards that can impact their business
continuity to make cost-effective risk management decisions,
combining property loss prevention with insurance protection.
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SOURCE FM