The Brand Unveils It's First-Ever Beard
Campaign, Premium Beard Collection, and Celebrity Barber Ambassador
to Mark Achievement
MILL
VALLEY, Calif., Sept. 20,
2023 /PRNewswire/ -- Every Man Jack, the leading men's grooming brand that
inspires men to take care of themselves and the world around them,
is proud to announce its new status as the *#1 brand in beard care
in MULO. To commemorate this significant achievement, Every
Man Jack unveiled its first-ever beard campaign, titled 'Them
Beardles,' which features esteemed TV personality, Matt James. Concurrently, Every Man Jack has
launched its most premium product collection to date, Small Batch
Beard Collection, carefully crafted with the most coveted
ingredients in beard care, and has revealed its first expert beard
ambassador, the renowned Celebrity Groomer,
Michael Dueñas.
"Becoming the #1 brand in beard care in MULO is a testament to
our commitment to quality and innovation within the beard category.
With *33% year-over-year growth, we continue to outpace the
category's *16% year-over-year growth," said Gerry Chesser CEO at
Every Man Jack. "These developments reaffirm our commitment to
elevating the beard category so we can continue to deliver
exceptional grooming experiences to our loyal Every Man Jack
community, as well as further our reach and appeal to a broader
bearded consumer."
Every Man Jack has released its
first beard campaign, created by independent comedy agency Party
Land and produced by Food Chain, debuting an imaginary musical
phenomenon, "Them Beardles" – a band of facial-hair-clad musicians
who show up to address common struggles faced by those who sport
facial hair. Whatever kind of beard blues you have – whether it's
dry itchy skin, frizzy hair, patchiness – "Them Beardles" are
here to show that Every Man Jack exists to solve them and make your
beard better. This high-energy ensemble, bedecked in an array of
distinctive facial hair, materializes almost as if from the
imagination offering a product to elevate the beard care experience
and boost confidence and overall well-being. This empowering
message is delivered through an original song, which was written by
the Party Land creative team, and is performed by employing their
magnificent facial hair as instruments. The spots close with the
brand's new tagline, "A Better Beard Sounds Pretty Good."
The musical
narrative is the core of this fun, attention-grabbing TV campaign, guiding
audiences through three relatable vignettes underscored by
physical comedy. The composition embodies a fusion of
country-western soul, Tennessee
rock and roll, bluesy rhythms, and a dash of rockabilly charm. With
twangy melody guitar, infectious walking basslines, unassuming
percussion, and soulful harmonica flourishes, the result is a
musical experience that leaves a lasting impression. The comedic
campaign, will be distributed via digital & streaming media
(inclusive of meta, TikTok & YouTube), with a 45 second TV ad
spot starting 9/15 through 11/30. View the spot HERE.
Additionally, Every
Man Jack has launched its most premium
product collection to-date, Small Batch Beard
Collection available on everymanjack.com and Amazon. This
three-piece collection is a new direction from the brands existing
products, dedicated to inspiring men to indulge in their everyday
beard-care routines, with carefully crafted elixir of oils and
sustainable, 50% PCR packaging and premium glass. Each product
features a new intoxicating fragrance, Hinoki Spice, with
notes of cypress, smoke, and peppery citrus, and is formulated with
Jojoba, Squalane, and Avocado oils to nourish, hydrate, and style
beards of all lengths:
- Hinoki Spice Beard + Face Wash ($19.99) Delivers a top shelf beard cleanse
with superior ingredients to cleanse facial hair without drying out
skin for a smooth and silky soft texture.
- Hinoki Spice Beard Oil ($19.99) Nourishes damaged beard hair and
moisturizes the skin underneath, giving unmatched softness.
- Hinoki Spice Beard Butter ($19.99) Style and softens beards with a
touch of refined, smoky Hinoki Spice. Tames flyaway hairs and
conditions with a premium blend of oils.
To support this new collection, Every Man Jack has teamed up
with Celebrity Groomer, Michael Dueñas, who will serve
as the brands first Celebrity Grooming Ambassador to provide
insights and education around usage and benefits of the Small Batch
Beard Collection. With his expertise and knowledge, Every Man Jack
will bring its consumers grooming-forward tutorials on how to
achieve desired beard styles and maintain healthy-looking facial
hair.
*Source: IRI data, latest 52 weeks
ending 8/13/23
About Every Man Jack
One of the original Men's care
clean brands focused on using Naturally Derived Ingredients and
making sustainably minded choices, Every Man Jack inspires men to
take care of themselves and the world around them. Founded over 16
years ago by Ritch Viola, Every Man Jack was born at the base
of Mt. Tamalpais in Marin County, CA, the epicenter of
clean, active, and outdoor-focused lifestyles, and strives to make
the cleanest, most effective, and affordable men's care products.
As a certified B-Corp brand, Every Man Jack bottles are made with
50% PCR, formulated without
parabens, phthalates, dyes, GMOs, and never tested
on animals. Every Man Jack is
available at retailers including Target, Walmart, Amazon, and
at everymanjack.com.
To learn more, follow
them at @EveryManJack on Instagram and TikTok.
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SOURCE Every Man Jack