HAUPPAUGE, N.Y., May 24, 2019 /PRNewswire/ -- When advertising for
clinical trials, you want to think of fresh and unique ways to
capture potential patient's attention and persuade them to get
involved, all while adhering to federal guidelines. While this may
sound like a complex advertising campaign, keeping the patient in
mind throughout the planning and execution will make the process
significantly simpler and more successful. Clinical trial patient
recruitment agency, Clinical Trial Media, shares 4 tips to assist
in clinical trial advertisement.
- Mirror patient's language and mannerisms.
It's important to understand the perspective and common language
associated with your target audience. It's been proven through
numerous studies that connecting with potential patients becomes
easier when mirroring their communication style. One way to
research and integrate common terms and tone into your advertising
plan is to check out patient message boards and social media pages.
Different platforms can give you insight on how they discuss their
condition amongst one another in various settings.
- Utilize visuals in your campaign that are relatable to your
target audience.
When planning your campaign, it's imperative to use imagery and
visuals that will cause your potential patients to stop scrolling
and take a look at your message. With visual-centric platforms like
Facebook and Instagram, digital components of your campaign will
rely heavily on the imagery you decide to use to capture your
audience and keep them interested in both your brand and your
current, and future trials.
- Share valuable information with your patients about the
trial.
While you want to connect with your potential patients on an
emotional level, it's also important to share logistical
information about the trial to help candidates make an informed
decision. Include information such as the location of the trial,
risks and benefits of participation, and the ultimate goal of the
trial.
- A/B testing is a must in your advertising
campaign.
This goes for any campaign you run, but it's
particularly important when running clinical trial advertisement
campaigns. Running A/B tests will ensure that you get your message
out to the highest number of qualified individuals and therefore
assisting in meeting the recruitment requirements. Knowing what
tactics work best with your target audience will be beneficial in
the success of your campaign.
If you put forward the proper research, planning, testing, and
implementation, a clinical trial advertisement campaign can reach
incredible success rates. Utilize these tips to bring your next
patient recruitment campaign to new heights.
About CTM: CTM is a global patient recruitment and
retention firm that provides customized product and service
offerings to maximize your study's enrollment potential. With our
flexible solutions, superior customer service and vast clinical
trial experience around the world, Clinical Trial Media is your
global enrollment connection.
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SOURCE Clinical Trial Media