BEIJING, LOS ANGELES and NEW
YORK, March 13, 2018
/PRNewswire/ -- Jianing
Shen, Assistant to the President of CITVC, the
distribution arm of CCTV, and General Manager of China
Radio, Film & Television Programs Exchanging Center (CHNPEC),
announced a major communication expansion plan starting in Spring
2018. As part of this initiative, CITVC hired global content
industry media agencies – MJ Global Communications (MGC) and Pink
Orchid International (POi). Panayiota
Pagoulatos, MD of POi and MJ Sorenson, CEO of MGC
are co-managing the overall global communications
strategy.
Following the MIPCOM 2017 announcement of CCTV's international
doc co-production deal in the U.S. with A+E Networks for The
Silk Road – Reborn, CITVC will continue to promote its
initiatives with announcements of new co-production deals, program
launches, and events including the promotion of its proprietary
trade market, the 15th China International Film & TV
Program Exhibition taking place in Beijing on May 17-19,
2018.
Sorenson and Pagoulatos were long-time sales and marketing
colleagues at Reed Midem before they began their private companies.
Sorenson's career also includes executive marketing and
communication roles at MTV Networks and the International Emmy
Awards, launching MGC in 2011. Pagoulatos started POi in 2017 and
has extensive marketing, sales and production experience. Their
client portfolios include major Asian companies, along with several
international distribution and production orgs.
Jianing Shen said, "CCTV
has several fantastic productions in development along with many
great programs in our catalog that we want to promote, as well as
upcoming co-production deals and events. MJ and Panayiota have
stellar reputations in the industry. We are confident that we will
work in harmony to communicate the CCTV story within the
international content community. We are excited to expand our
communication efforts, especially with the recent co-production
announcement with A+E Networks for The Silk Road – Reborn,
and more to come. We are also putting emphasis on promoting our
MIPTV presence and the upcoming China International Film &
TV Program Exhibition taking place in May."
MJ Sorenson & Panayiota Pagoulatos add, "CCTV is the
preeminent leader of Chinese broadcasting and production. Their
ambitious slate of new productions, major co-production deals and
special events need to be highlighted within the industry. The time
has never been better for CCTV to showcase their strong creative
and competitive production values to the international community.
We are honored to be part of the team."
For information, contact:
MJ
Sorenson Panayiota
Pagoulatos
MJ Global
Communications
Pink Orchid International
Beverly Hills,
CA New
York, NY
Tel: (646)
225-6590 Tel:
(212) 235-1870
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SOURCE CITVC