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CARD Card Factory Plc

-0.60 (-0.6%)
04 Dec 2023 - Closed
Delayed by 15 minutes
Share Name Share Symbol Market Type Share ISIN Share Description
Card Factory Plc LSE:CARD London Ordinary Share GB00BLY2F708 ORD 1P
  Price Change % Change Share Price Shares Traded Last Trade
  -0.60 -0.6% 99.00 703,596 16:29:45
Bid Price Offer Price High Price Low Price Open Price
99.00 99.80 104.20 98.60 104.20
Industry Sector Turnover Profit EPS - Basic PE Ratio Market Cap
Greeting Cards 463.4M 44.2M 0.1289 7.68 339.39M
Last Trade Time Trade Type Trade Size Trade Price Currency
17:34:47 O 35,580 99.471 GBX

Card Factory (CARD) Latest News

Card Factory (CARD) Discussions and Chat

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Date Time Title Posts
04/12/202312:53CARD FACTORY - InvestorJohn5,317
20/11/202310:11CARD FACTORY - SET FOR RECOVERY?368
15/11/202217:31CardFactory - set for a strong recovery 1
15/8/202214:04CARD rocketing to lockdown ending could double?7

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Card Factory (CARD) Most Recent Trades

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Top Posts
Posted at 30/11/2023 18:03 by bbonsall
There certainly is something wrong. It’s the utter failure of the market to acknowledge everything that has already been confirmed about the profit, cash generation, debt reduction and rapid growth of Card Factory.
These things are not figments of imagination or wishful thinking, they are confirmed facts.
Even without further progress, the published performance for the past 18 moths easily justifies a share price of more than £1.60.
Remember the share price hardly dropped below 40p when CF shops were closed, losses were mounting, debts were rising and fears of a £70 million fund raising were mounting! A clear illustration of how the current share price radically undervalues CF.
Posted at 25/11/2023 10:04 by bbonsall
We need this year’s final results before the market will be convinced and to ensure all those old predictions out there are confined to the dustbin.
Remember that the share price hardly went below 40p when the shops were shut and CARD was losing money and needing COVID loans to survive. Puts the current share price into perspective doesn’t it?
Also remember CARD was expected to need a £70 million fundraise, which it soon avoided when shops started to open and it began generating cash again.
Posted at 23/11/2023 17:12 by bbonsall
As is often the case, the share price fall is not justified by the trading pattern. Buys to sells ratio was 2 to 3. Out of more than 300 million shares in issue less than 1 million were traded today. And the share price is chopped by more than 7% - really!!
With what has already been published on the performance of CARD a share price north of 150p would still be a bargain!
Posted at 28/10/2023 20:09 by bbonsall

Some research from the Greetings Card Association that, I hope, will inform your opinion over gut feeling.

Purchasing a house, getting married, and having children remain key life-stage milestones that drive card-buying habits. As Millennials enter these stages of life, they are purchasing greeting cards at a high rate than Gen-Xers did, and also buying higher priced cards.

• While Baby Boomers continue to buy the most greeting card units, Millennials have spent the most money on greeting cards since 2015, outspending Boomers.
• Most cards card buyers are between 35 and 60, which is the age range when consumers know the most people, older and younger, AND are in life stages that include buying homes, getting married and having kids.
• Driving individual purchasing decisions are five key factors: the right message and tone; pleasing art and design; relationship relevance; appropriate subject matter; perceived value for the money.
Posted at 28/10/2023 18:23 by weaverbeever
People don't go to card to buy sweets and small gifts. They go there for cards and ballons etc.... but they then grab a load of impulse purchases because card stores are well laid out and the tat is cheap. Before you know it you have spent £25 on cards, wrapping paper, gift bags, celotape, a helium balloon plus the weight for it, some sweets and a small cuddly toy. Then you go tell your friends what great value it is and they turn up for more of the same. I regularly check the stores out. Considering they target a lower demographic, I'm pretty impressed buy the quality of the cards and lots of the other stuff. Anyway, as a shareholder all my cards and gift wrap will be bought at card this year. Good luck all holders. Once this bear market turns I think we will double or tripple our money from here. My only concern is over seas expansion. Too many firms fail in this.
Posted at 28/10/2023 17:01 by darrin1471
Beeks: CARD used to sell just cards, paper, balloons etc and made very good profits. They are now adding gifts and chocolates which are lower margin in the same space without loosing any volume from their existing ranges.
I agree that similar gift products are available across the discounters and supermarkets. They have been selling them for decades. Over those decades the supermarkets and discounters have moved off the high street and onto retail parks allowing CARD to expand their range a little and add tat gift sales while selling a card and wrapping paper.
Most of the things people buy, they have a choice of where to buy them. Food, coffee, clothes or tat gifts. Card factory have 1000+ stores located near where potential customers live and work. CARD have reached optimal size and are now adding ranges and looking at international opportunities.
Weather happens every year. Just at different times each year. People still spend the same amount in total, it just gets spread around a little differently. Warm October equals fewer coat sales but more outside eating etc. People still have birthdays once a year and Christmas is quite regular despite the weather, so CARD should be more resilient than others.
Posted at 28/10/2023 12:36 by darrin1471
Beeks. You always call a spade a spade.
I hate writing cards and subsequently also receive few but I don't think that I am the norm. The rest of my family send and receive lots of cards. I think it is in the CARD annual report that youngsters are more likely to send a card as it shows more thought for a special occasion than a text or email.
The sale of low value tat items online is difficult. It costs the same to pick, pack and ship a £5 item as it does a £50 item. The selling of specialist named balloons is best done online.
Barriers to entry are that CARD make their own cards using their own designs to the required specification to match the store price point at big margins.
Not only do I not send cards but I also do not send gifts or want to receive tat gifts when I am perfectly able to buy any item anybody is likely to gift me. I don't want to wear an ugly pair of slippers for a year when I could of chosen a better pair myself. But I am not the norm. The economy would grind to a halt if I was.
The "tat" CARD sell is popular and CARD will be buying it direct by the container from the factory gate to distribute to their 1000 stores which gives good margin and cuts out the middle men. That is a another barrier to entry on the high street.
Good value cards and tat is not only for the lower classes. Card have 1000 stores in diverse locations. You only have to go in one and you can see lots of customers spending far more than I would.
I dont currently hold CARD at the moment (last sold at 106p) but I would consider buying again at the current price if I had spare cash to invest.
Posted at 05/10/2023 10:46 by bbonsall
My view, for what it’s worth, is that there are a lot of old forecasts out there that masquerade as new.
I think we can draw our own conclusions when we see CF repeatedly upgrading turnover and profits forecasts.
One day these old forecasts will become obviously obsolete and stop getting in the way of proper share price valuations for CF.
Already the trailing EPS is 15p and the current share price is in no way reflecting that.
One day the share price will have to catch up with reality IMHO!
Posted at 29/9/2023 15:21 by disc0dave46
“They are reducing a disproportionately large holding which they may have held since 30p”

Teleios purchases:
24th Sept 2018, bought 5.1%, share price circa 176p
3rd June 2019, increased to 10.5%, share price circa 188p
14th June 2019, increased to 11.1%, share price circa 170p
30th March 2020, increased to 12.46%, share price circa 33p
6th April 2020, increased to 13.42%, share price circa 36p
5th June 2020, increased to 19.5%, share price circa 50p
26th Feb 2021, increased to 20.02%, share price circa 46p

Quick and rough calcs, say half of their 20% holding at 182p and half at 40p, so rough average about 110p. If anyone wants to do a more accurate calc for their average then feel free. But doesn’t look like they are selling at a profit, then again they may have bought some from Woodford selling at a discount?
Posted at 29/7/2023 09:09 by bigbigdave
Card Factory opens first Middle East store as it ramps up expansion drive
By Aoife Morgan -
July 28, 2023
Card Factory has opened its first store in the Middle East as it continues its expansion into new territories.
The new shop, located in the Bawabat Al Sharq Mall in Abu Dhabi, is part of the retailer’s franchise agreement with Liwa.
The greetings card specialist announced the deal back in May which will see Liwa open around 36 stores with Card Factory’s fascia across the Middle East, including Qatar, Kuwait, Saudi Arabia, Bahrain and Oman.
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A further three stores are scheduled to open next month in Dubai and Abu Dhabi, the retailer said.
Card Factory chief executive Darcy Willson-Rymer said: “We are excited to be opening our first stores in the Middle East as we continue to deliver on our ambitious ‘Opening Our New Future’ growth strategy.
“Our entry into the Middle East will underpin our position as a global competitor and help drive our transition to becoming the market leading omnichannel retailer of cards and gifts.”
As part of its global growth plans, the retailer acquired South African-based SA Greetings in April.
Welcome To Card Factory | Cards, Gifts & Party Supplies
Card Factory
Card Factory share price data is direct from the London Stock Exchange

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