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Share Name Share Symbol Market Type Share ISIN Share Description
Card Factory Plc LSE:CARD London Ordinary Share GB00BLY2F708 ORD 1P
  Price Change % Change Share Price Shares Traded Last Trade
  -0.60 -1.26% 47.05 190,995 12:11:17
Bid Price Offer Price High Price Low Price Open Price
47.00 47.25 48.50 46.60 48.50
Industry Sector Turnover (m) Profit (m) EPS - Basic PE Ratio Market Cap (m)
Leisure Goods 364.40 11.10 2.40 19.6 161
Last Trade Time Trade Type Trade Size Trade Price Currency
11:56:50 O 150 47.30 GBX

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Card Factory (CARD) Discussions and Chat

Card Factory Forums and Chat

Date Time Title Posts
01/7/202210:20CARD FACTORY - InvestorJohn3,647
14/1/202212:04110P PRICE TARGET FROM LIBERUM BROKERS2
23/8/202121:46CARD rocketing to lockdown ending could double?6
04/6/202010:25SMART to start investing in SMART CARD co.s781
29/11/200509:51Cardpoint with Charts & News1

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Card Factory (CARD) Most Recent Trades

Trade Time Trade Price Trade Size Trade Value Trade Type
10:56:5047.3015070.95O
10:35:4547.241,587749.66O
10:28:4746.8035,71916,716.49O
10:19:5547.05570268.19AT
10:19:5547.05696327.47AT
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Card Factory (CARD) Top Chat Posts

DateSubject
05/7/2022
09:20
Card Factory Daily Update: Card Factory Plc is listed in the Leisure Goods sector of the London Stock Exchange with ticker CARD. The last closing price for Card Factory was 47.65p.
Card Factory Plc has a 4 week average price of 44.70p and a 12 week average price of 44.70p.
The 1 year high share price is 67.20p while the 1 year low share price is currently 38.60p.
There are currently 341,874,291 shares in issue and the average daily traded volume is 841,774 shares. The market capitalisation of Card Factory Plc is £160,851,853.92.
27/6/2022
19:58
scobak: Tried buying birthday card for wife today and thought prices appeared to have gone up. Eventually bought a card and queried the prices. Staff informed me almost apologetically that there had been a number of price rises recently mainly in the special sector for wife and other close family and for birth, marriage and deaths. Feeling quite reassured by this but it would be even more so if any other posters were able to confirm.
05/5/2022
07:16
bountyhunter: Director's piling in! Card Factory has been notified that on 4 May 2022, the Company's CEO, Darcy Willson-Rymer purchased, in aggregate, 94,076 ordinary shares of 1 pence each in the capital of the Company ("Ordinary Shares") at an average price of 60.392 pence per share. Card Factory has been notified that on 4 May 2022, the Rob McWilliam, independent non-executive director of Card Factory, purchased, in aggregate, 32,221 ordinary shares of 1 pence each in the capital of the Company ("Ordinary Shares") at an average price of 61.449 pence per share.
06/4/2022
22:04
simmsc: The share price will behave just like SHOE did. We will have a sudden spike upwards when the (mostly debt) concerns disappear and investors become more confident about the future. This share price has been suspiciously calm over the last few weeks (despite war, despite debt concerns) ... Which tells me that this will spike viciously upwards once the weight is off its shoulders.
01/4/2022
09:53
roxburyhouse: You are correct 1novice and that is why we are all here! The high st is a very different place now than 5 years ago so I do think a share price of £3.50+ has long gone but 2 years ago (pre-Covid) the share price was £1.80 so £1+ is a very real possibility IMO.
05/2/2022
14:24
roxburyhouse: RNS Number : 4057B Card Factory PLC 10 June 2021 CEO Darcy Willson-Rymer said:- “The preparations for our ERP implementation, on hold during the third lockdown, is now progressing well, with phase one now scheduled for October 2021. We expect this will further improve efficiency and replace multiple solutions, many of which are no longer supported and unreliable.” more (copied from a different RNS) “Use new data capabilities, including through the rollout of the Group's new ERP platform in Q4 2021 · Transform the business from a predominantly store-driven retail model to a full omni-channel offer that uses new and existing infrastructure to become the first card and gifting retailer to provide a seamless physical and online shopper experience. This will provide access to card, gift and personalised products anytime, anywhere, through Card Factory's stores, website, apps and click & collect and home delivery services; allowing Card Factory to significantly increase its online market share while strengthening its store estate sales;“ Must be due some news on this? Would the Chairman have put his hand in his pocket and bought 200,000 shares if it wasn’t going well?
01/2/2022
07:50
bountyhunter: Moonpig went up more than 4% yesterday on no news and up again today on director buying, CARD could follow. The Chairman showed his confidence in CARD just two weeks ago by buying 200,000 shares at 56.45p. Https://uk.advfn.com/stock-market/london/card-factory-CARD/share-news/Card-Factory-PLC-Director-PDMR-Shareholding/87046175
14/1/2022
08:28
pensioner59: Liberum Capital reaffirmed their buy rating on shares of Card Factory (LON:CARD) in a research note issued to investors on Monday, Analyst Price Targets reports. They currently have a GBX 110 ($1.44) price objective on the stock. Shares of LON:CARD opened at GBX 53.30 ($0.70) on Monday. htTps://www.dailyadvent.com/news/63d8b797761f545574818fd350bb9ffa-Card-Factorys-CARD-Buy-Rating-Reiterated-at-Liberum-Capital
05/1/2022
08:09
roxburyhouse: Good morning everybody. Lombard increased their short last Wednesday by 0.11% (376.200 shares) giving a total short now of 1.31% (4.5million shares) and it had no effect on the share price whatsoever. In fact the share price has risen daily since and as per one of my previous posts they have 3 options:- 1 Increase their short substantially. 2 Reduce their short by starting to buy back the shares thus creating a ‘short squeeze’ and driving the share price even higher. 3 Do nothing. Currently they have chosen 3 which speaks volumes especially since their average (IMO) is 55/56p giving then a current paper loss of over £250,000. Every +1p is -£45,000 to them (and vice versa). Providing there are no more lockdowns then they are in trouble IMO and the last news report from Boris saying he is riding this out is another nail in their coffin and great news for us. https://www.bbc.co.uk/news/uk-59870825
26/12/2021
23:39
roxburyhouse: 
 Just sharing my thoughts:- RNS Number : 1977X 30 April 2021
 “The Company has agreed headline terms for refinancing of the Group with its current syndicate of commercial lending banks. ”

; RNS Number : 3663Z 21 May 2021
 “Subject to prevailing market conditions and upon taking independent advice, the Company intends to use its best efforts to raise net equity proceeds of £70m to facilitate these prepayments. The Company is also permitted, under the terms of the facilities, to prepay £70m using funding from other subordinated sources.”̷2;
 Share price peaked at 95p after the release of the first RNS above when all 1000+ shops opened and then dropped to low 60’s after the second one. 

 So back in May 2021 and fresh out of Lockdown the share price dropped for 3 reasons:-
R32; 1 Possibility of Shares being Diluted. 
2 More possible lockdowns. 
3 £70m debt repayment with tight timescales. 

Fast forward to now Dec 2021. 

 Predicted Lockdowns didn’t happen. (Ok still could but not in the busiest Xmas period). 

8 full months of trading has meant that the £70m part of the debt has reduced significantly. (£48m after the second payment is made next week). 

 As a result of the above the Bod are now in a much stronger position to refinance (if they want to) but go back and read the first RNS above and note “headline terms” - in my book that means they got a good deal so why would they?

 There’s only one reason and that’s because a condition was added stating that no dividends will be paid until BOTH the Term Loan and CLBILS facilities have been paid off in full ie £125m. Theoretically it could be possible (but difficult) for CARD to pay back the agreed £70m part of the debt by July 31st 2022 with profits but another £55m would take another year so July 31st 2023. 

 But if they refinance (with better terms) in January then they could reinstate the dividends immediately. If this happens and no further lockdowns have been announced then the Share price would immediately re rate (IMO) to £1+ They could then announce a RI with all the proceeds going towards On line and Website Development NOT debt repayment. 

 Regardless what happens next and whichever way you look at it there is no denying that the Card Factory is in much better shape now than it was 9 months ago when the share price was 90p+.
06/3/2021
16:48
purevalue: I have been a holder of Card Factory stock for the last few months and strongly believe there is a positive outlook, not just due to store reopenings but due to its nascent online play and potential for a hybrid model using its store base. On the store side, I generally agree with the conclusions in the report published in mid February ([...] Since that report there have been further announcements that I believe will affect the stores in the short run (positive) and long run (negative). Short run: Provide upto £10m of additional profit and cashflow in the short term (£4m from store grants and £6m from historical tax deductions - £2m for each of the last 3 years) Long run: Potential headwinds with increased minimum wage, corporation tax rates, changing preferences built during lockdown and uncertainty over the future of business rates. In spite of this, I would expect that on the store side alone, we should expect a return to a pre-covid level of at least 80-100p. However, I don’t think enough emphasis in being out on where Card Factory could be from an online perspective, particularly in personalised cards where Moonpig is the dominant player. The Moonpig IPO prospectus has a decent report on the market by OC&C (Strategy Consultants) which I would recommend reading: hxxps://www.moonpig.group/media/skfhxz3e/moonpig-group-plc-prospectus.pdf - p48 onwards. Moonpig are currently worth £1b on an expected online revenue of c.£350m (12 months to April 2021), net profitability of 15-20% and growth of 50-100% (100% during COVID lockdowns). Card factory showed online revenue of £13m in the 6 months to July 20 with a margin of 4% and growth of 64%. This didnt include the impact of the new website (launched in July 20) and low margin due to sales of non-personalised cards. The new website seems to be pushing personalissed cards and performing well based on proxy metrics below. I woudl estimate FY online revenue of £40m with a margin on new business of at least 10-15%. Regardless of the the level, I believe that with the right strategy, there is huge potential to catch up with Moonpig and utilise some of the structural advantages that Card Factory offers. I looked at a few proxies to evaluate the relative potential: Site ranking: Card Factory’s online site has a ranking of 145k vs 24k for Moonpig (lower is better). This has improved by 30% since the beginning of Februrary whereas Moonpig has stayed flat. Facebook: Card Factory has 65k followers vs 170k for Moonpig. This is despite the Moonpig page being 6 years older. Card Factory has also seen increased activity over the last few months. Trustpilot: Card Factory and Moonpig have similar rankings (CF at 3.9, Moonpig at 4.2). Moonpig does have a greater number of reviews but this is mainly due to their proactive approach. Card factory hasn’t even claimed their Trustpilot page which means they cannot contact customers to write a review. If looking at only organic reviews, Card factory has already overtaken Moonpig since the beginning of the year. CF had c2,000 organic reviews in Jan+Feb whereas Moonpig had c.600.  With a strategic hire who understands digital marketing and a clear online strategy, there is huge potential to build on this momentum: There are a numbers of reasons why I believe this a clear online strategy could even lead to Card Factory beating Moonpig at its own game: 1 - App and website performance is on par with Moonpig and pricing is currently c5-10% lower. 2 - Card factory already has consumer brand recognition which would lead to reduced digital marketing costs. 3 - Advantage of stores for a hybrid model. There are plenty of ways the company can leverage its store base to build an advantage over online players A) Cross selling - there is a great opportunity to sell personalised cards delivered directly to the recipient through the store through either a machine or an iPad after customers have browsed what they want in person. With the super deduction on capital investment in place, this could be a no-brainer and have the added benefit of increasingly profitability. B) Last mile delivery - One of the biggest issues online players face is the last mile delivery (you can even see this through negative feedback for both Card Factory and Moonpig). The new CEO, Darcy Willson-Rymer implemented a partnership with Uber Eats at whilst at Costcutter. I can see a similar partnership with Deliveroo/Uber generating great traffic for last minute cards and gifts through the existing 1000 stores. If they could do this with personalised cards in key locations as well this would be a game changer.
Card Factory share price data is direct from the London Stock Exchange
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