Share Name Share Symbol Market Type Share ISIN Share Description
Card Factory Plc LSE:CARD London Ordinary Share GB00BLY2F708 ORD 1P
  Price Change % Change Share Price Shares Traded Last Trade
  -3.50 -5.49% 60.30 3,624,803 16:35:05
Bid Price Offer Price High Price Low Price Open Price
60.30 60.90 65.00 60.10 63.70
Industry Sector Turnover (m) Profit (m) EPS - Basic PE Ratio Market Cap (m)
Leisure Goods 285.10 -16.40 -4.00 206
Last Trade Time Trade Type Trade Size Trade Price Currency
16:54:11 O 8,188 60.306 GBX

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Date Time Title Posts
10/6/202109:46CARD FACTORY - InvestorJohn3,140
27/2/202111:11CARD rocketing to lockdown ending could double?3
04/6/202010:25SMART to start investing in SMART CARD co.s781
29/11/200509:51Cardpoint with Charts & News1
14/10/200421:33best cashback creditcard?-

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Card Factory (CARD) Most Recent Trades

Trade Time Trade Price Trade Size Trade Value Trade Type
2021-06-18 15:54:1260.318,1884,937.86O
2021-06-18 15:35:0560.30790,288476,543.66UT
2021-06-18 15:30:0160.83564343.08O
2021-06-18 15:29:5960.9063.65AT
2021-06-18 15:29:5760.9916,2999,940.32O
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Card Factory (CARD) Top Chat Posts

Card Factory Daily Update: Card Factory Plc is listed in the Leisure Goods sector of the London Stock Exchange with ticker CARD. The last closing price for Card Factory was 63.80p.
Card Factory Plc has a 4 week average price of 60.10p and a 12 week average price of 60.10p.
The 1 year high share price is 97.50p while the 1 year low share price is currently 30.10p.
There are currently 341,549,306 shares in issue and the average daily traded volume is 1,427,066 shares. The market capitalisation of Card Factory Plc is £205,954,231.52.
fenners66: bbonsall "we cannot state the percentage dilution that £70 milliion represents." Of course , but investing is all about forecasting the future , not waiting for it to happen and reacting. Looks like the dilution just got a lot worse this morning. Wiseman "It is surprising that a rights issue price was not set before making this announcement" Absolutely agree. So was this management ineptitude or have they tried running the idea past major shareholders already and been knocked back ? Those same major shareholders , with any sense , could probably smell blood. Let the share price slide this morning , sell some and help the slide , knowing that they will get a larger slice of the company for the same £70m later....
aringadingding: Call it 125. So 467m shares. Pre crisis profit of £66m would be eps of 13.9p and a share price of 80p is 5.7x PE... so a value purchase one might say. I guess the differentiator with clintons is card factory is all about the lower price point? I would prefer long term debt to be more like 1.5x ebitda than 2.5x, but seems they have a chance to get back on their feet here if trading growth continues.
wiseman1967: It is surprising that a rights issue price was not set before making this announcement. Share price is already down 15% and rights issues tend to be done at 25-33% below prevailing share price so this would make a dilution higher than it need be. If gross proceeds of 75m gbp are needed, then assuming a price of 50p or 60p would require between 125 - 150m new shares on top of existing shares of 342m.
colin1037: The could explain why the share price went down on Friday! hxxps:// Consultants from Deloitte are understood to have approached specialist lenders asking to borrow £100 million, half of which would be used to repay Card Factory’s existing debts. After those discussions ended without agreement. This could explain why is taken so long to sort out the refinancing, with existing lenders! Also I don't understand why the company would not issue a Right Issue, as this would a help CARD FACTORY through difficult time? We will see what happens on Monday, how the information has been received
wiseman1967: I think shorting Moonpig before its maiden results, likely to show up to 80m gbp ebitda, is dangerous. The share price could spike further as some numpties may extrapolate the growth from 44.4m to 80m. I can see the MP share price hit 500p - that is the time to short.
purevalue: I have been a holder of Card Factory stock for the last few months and strongly believe there is a positive outlook, not just due to store reopenings but due to its nascent online play and potential for a hybrid model using its store base. On the store side, I generally agree with the conclusions in the report published in mid February ([...] Since that report there have been further announcements that I believe will affect the stores in the short run (positive) and long run (negative). Short run: Provide upto £10m of additional profit and cashflow in the short term (£4m from store grants and £6m from historical tax deductions - £2m for each of the last 3 years) Long run: Potential headwinds with increased minimum wage, corporation tax rates, changing preferences built during lockdown and uncertainty over the future of business rates. In spite of this, I would expect that on the store side alone, we should expect a return to a pre-covid level of at least 80-100p. However, I don’t think enough emphasis in being out on where Card Factory could be from an online perspective, particularly in personalised cards where Moonpig is the dominant player. The Moonpig IPO prospectus has a decent report on the market by OC&C (Strategy Consultants) which I would recommend reading: hxxps:// - p48 onwards. Moonpig are currently worth £1b on an expected online revenue of c.£350m (12 months to April 2021), net profitability of 15-20% and growth of 50-100% (100% during COVID lockdowns). Card factory showed online revenue of £13m in the 6 months to July 20 with a margin of 4% and growth of 64%. This didnt include the impact of the new website (launched in July 20) and low margin due to sales of non-personalised cards. The new website seems to be pushing personalissed cards and performing well based on proxy metrics below. I woudl estimate FY online revenue of £40m with a margin on new business of at least 10-15%. Regardless of the the level, I believe that with the right strategy, there is huge potential to catch up with Moonpig and utilise some of the structural advantages that Card Factory offers. I looked at a few proxies to evaluate the relative potential: Site ranking: Card Factory’s online site has a ranking of 145k vs 24k for Moonpig (lower is better). This has improved by 30% since the beginning of Februrary whereas Moonpig has stayed flat. Facebook: Card Factory has 65k followers vs 170k for Moonpig. This is despite the Moonpig page being 6 years older. Card Factory has also seen increased activity over the last few months. Trustpilot: Card Factory and Moonpig have similar rankings (CF at 3.9, Moonpig at 4.2). Moonpig does have a greater number of reviews but this is mainly due to their proactive approach. Card factory hasn’t even claimed their Trustpilot page which means they cannot contact customers to write a review. If looking at only organic reviews, Card factory has already overtaken Moonpig since the beginning of the year. CF had c2,000 organic reviews in Jan+Feb whereas Moonpig had c.600.  With a strategic hire who understands digital marketing and a clear online strategy, there is huge potential to build on this momentum: There are a numbers of reasons why I believe this a clear online strategy could even lead to Card Factory beating Moonpig at its own game: 1 - App and website performance is on par with Moonpig and pricing is currently c5-10% lower. 2 - Card factory already has consumer brand recognition which would lead to reduced digital marketing costs. 3 - Advantage of stores for a hybrid model. There are plenty of ways the company can leverage its store base to build an advantage over online players A) Cross selling - there is a great opportunity to sell personalised cards delivered directly to the recipient through the store through either a machine or an iPad after customers have browsed what they want in person. With the super deduction on capital investment in place, this could be a no-brainer and have the added benefit of increasingly profitability. B) Last mile delivery - One of the biggest issues online players face is the last mile delivery (you can even see this through negative feedback for both Card Factory and Moonpig). The new CEO, Darcy Willson-Rymer implemented a partnership with Uber Eats at whilst at Costcutter. I can see a similar partnership with Deliveroo/Uber generating great traffic for last minute cards and gifts through the existing 1000 stores. If they could do this with personalised cards in key locations as well this would be a game changer.
bountyhunter: A CardFactory app comes up for me also, rated 4.9* out of 5 but only 10k downloads to date. My point is that with CardFactory valued at peanuts compared to MoonPig at £1b+ CardFactory has huge online growth potential, especially as their cards are less than half the price of MoonPig's (those which I've looked at). The MoonPig app has only 4.7* out of 5 but 1m+ downloads. Based on price and ratings "Should have gone to CardFactory!" ☺️
bountyhunter: Has anyone else compared the price of cards at with those at MoonPig ? CardFactory online cards are hugely cheaper, no wonder it's grown by 137% LFL! Moonpig is valued at £1b+ for online only, CardFactory have online sales rapidly growing (+137% LFL), retail outlets due to reopen before long and concessions, with a market cap of just £170m for the lot. I'd rather buy these now than participate in a MoonPig £1b+ floatation.
garycook: fenners,Yes she was totally clueless,and now rightly gone.Good riddance.In her reign CARD share price went from over 300p to where it is today.Yes very bad management on her part.Bonus payments for failure !
garycook: I sent this to Karen Hubbard on 14/01/2020.Looks like the BOD finally got the message.Should have been done earlier.FAO Karen Hubbard.Being a CARD shareholder holding 21,000 shares I am unhappy with the current situation.You need to justify your £500k a year salary.Seeing the CARD share price performance under your tenure.Current management are missing opportunities.This Xmas range was dire,as last years.CARD needs better quality cards.The strategic review is 2 years to late.You need now to correct things urgently to let the market know your in control.The Special dividend going is a must to reduce debt.Regards Gary Cook.
Card Factory share price data is direct from the London Stock Exchange
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