Sports Services Section of CIFTIS 2024 Begins
a New Chapter, Pooling Global Top Sports Resources
Sports Services Section of CIFTIS 2024
Unveiled, Shaping a New Blueprint for Sports Industry
BEIJING, Sept. 17,
2024 /PRNewswire/ -- On September 12, 2024, the Sports Service Section of
the China International Fair for Trade in Services (CIFTIS) was
unveiled at the Shougang Park in Beijing. This year's theme, "Beijing, Where
Events Come Alive!", keeps a foothold in the city's strategic role
as "four centers", highlighting innovative sports services and
premier sporting events. With the aim of establishing Beijing as a
dual-Olympic international sports event city, this section focuses
on the development of new quality productive forces in sports
services. This includes a spotlight on emerging sports, trendy
sports, and digital sports. Through exhibitions, forums, and
various events, especially trendy sports like BMX racing, Teqball,
street dance, squash, and virtual cycling, which are popular among
young people, it seeks to enhance communication and exchange in
sports services while exploring new avenues for high-quality
industry growth.
This section spans 11,100 square meters, involving 353 sports
services organizations both online and offline. Among the offline
exhibitors, 58% are international participants, and 34.8% are
industry leaders.
Focusing on Premium Events and Emerging Sports Trends,
Showcasing New Vitality in Sports Services Industry
Four exhibition zones are set up, including International Sports
Events Services, Winter Sports Services, Sports Integration
Services and Emerging and Trendy Sports Services, showcasing the
latest achievements and forefront exploration in the global sports
services industry.
The International Sports Events Services Exhibition has
captivated visitors with its distinctive blend of science and
technology and interactive experiences. The AIES Beijing Open is in
full swing, featuring a self-developed smart competition system
that enables athletes to participate in the same event from various
locations and times. Smart cycling, rowing, and golf merge
traditional sports with cutting-edge digital technologies like
digital twins, AI, and perception and interactive technology. It
offers participants an immersive and innovative smart fitness
experience with digital technology, utilizing real-world locations
such as Chang'an Avenue, Shougang Park, and Yongding River to craft
virtual tracks.
Meanwhile, the forthcoming WTT China Smash and the 2024 China
Open, set to take place in Beijing, will also enchant visitors with
on-site displays, providing them with an immersive experience of
the excitement and allure of premier international sports
events.
The Winter Sports Services Exhibition shows Winter Olympics
achievements, Olympic venue development, and ice and snow
equipment. The booth for Yanqing's sports enterprises stands out
with over a dozen leading companies, including Beijing Zhongguancun
Yanqing Park Investment Development Co., Ltd., presenting
cutting-edge technologies in winter sports. Chinese snowboard brand
Overide features its self-developed range of lightweight
snowboards, goggles, and protective gear, demonstrating significant
advancements in domestic ice and snow equipment tailored for
Chinese users.
The Sports Integration Services Exhibition covers smart sports,
fitness for all, sports education, and sports training. Since its
founding in 2001, OKSTAR has been dedicated to developing
innovative solutions for public fitness and creating new platforms
for it. OKSTAR introduced its "Fitness-for-All Cabin Gym" on site,
which drew considerable attention from enthusiastic visitors.
Besides, Nanjing Wande Group showcased its WandePlay Sports Parks,
presenting a variety of high-quality and innovative scenarios and
design solutions for children's and teenagers' sports
activities.
The Emerging and Trendy Sports Services Exhibition
showcases a wide range of popular sports, such as street dance,
parkour, skateboarding, BMX racing, squash, and Teqball. Multiple
top-tier competitions and public engagement activities will be held
during the exhibition. WOW Sailing from Qinhuangdao made its debut
by unveiling five new sailboats from British RS Sailing this year.
Visitors can explore sailboat design, experience maritime culture,
and be inspired to visit the coast for an exhilarating and
challenging sailing experience.
As the guest country of honor of this CIFTIS, France showed its achievements and expertise
in emerging sports. France's
National Institute of Sport, Expertise, and Performance (INSEP)
demonstrated its training systems for football, tennis, and
equestrian, while Wavelandes presented its surfing park
project.
Furthermore, this section organized live interactions with
Olympic champions. On the afternoon of September 12, Olympic diving champion
Cao Yuan and Olympic artistic
swimming gold medalist Chang
Hao graced the exhibition, sharing stories, engaging with
attendees, and signing autographs.
Exploring New Opportunities in Sports Development,
Accelerating the Construction of Beijing into a Dual-Olympic International
Sports Event City
It is planned to hold one main forum and two parallel forums.
The main forum was held as scheduled on the afternoon of
September 12. Distinguished attendees
delivered speeches and shared their insights on promoting
high-quality development in the global sports industry. These
include Zhou Jinqiang, Member of the Leading Party Members Group
and Deputy Director of the General Administration of Sport of
China (GASC); Mu Peng, Vice Mayor
of Beijing, and Member of the
Leading Party Members Group of the People's Government of Beijing
Municipality; Yang Xuedong, Director of the Sports Economy
Department at the GASC; Tong Lixin, Secretary of the CPC Committee
and Director of the Water Sports Management Center at the GASC; Yu
Qingfeng, Secretary of the Leading Party Members Group and Director
of the Beijing Municipal Bureau of Sports; Guo Jingjing, Olympic
Champion in Diving; Kenneth Fok,
President of the Asian Electronic Sports Federation; Lewis Neal, British Trade Commissioner for
China; Jason Ferguson, President of the World
Professional Billiards and Snooker Association; Thomas Lund, Secretary General of the Badminton
World Federation; and Naquib bin
Hamdan, Director of the Department of Culture, Arts, Tourism
and Sports, Kuala Lumpur City Hall, Malaysia.
At the CIFTIS Sports Services Main Forum, the GASC released the
"China Sports Services Trade Development Report 2023", while the
Beijing Municipal Bureau of Sports launched the "Dual Olympic 100"
premium events initiative. Numerous sports services projects are
expected to finalize agreements at this section, with the annual
contract value anticipated to reach a new record.
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SOURCE Sports Service Section