FARMINGTON HILLS, Mich., May 13, 2024
/PRNewswire/ -- Innovation Ventures, LLC. announced today an update
to its popular 5-hour ENERGY® product line. The refresh features a
bold redesign of their 16 oz. beverage, enhancements to classic fan
favorite flavors and an introduction of two new flavors to the
lineup.
"Our consumers lead active, exciting lives filled with
adventure, and our new energy drink lineup is designed to support
them through those busy days," said Doug
Steffen, Vice President of Beverage Sales at Innovation
Ventures, LLC. "We've been a trusted brand for 20 years, and with
our new canned beverage redesign, plus our flavor enhancements and
new flavor introductions, we can continue to give our consumers the
energy they need to fuel their fun."
The highlight of the lineup is the vibrant redesign of the
5-hour ENERGY® 16 oz. beverage. The canned beverage not only
sports a colorful and fun design with an enhanced logo, but also
prominently displays important key attributes on the front, making
it easier for consumers to make informed choices about their energy
drinks and know they're getting the benefits they want from their
beverage, without any sugar or calories.
In addition to the visual makeover, Innovation Ventures, LLC has
enhanced the flavors of several fan favorites in the drink lineup.
With carefully crafted flavor improvements and higher levels of
carbonation, these beverages provide a more enjoyable experience
while delivering the same functionality consumers rely on with an
unchanged 230 mg. of caffeine and proprietary blend of vitamins and
taurine.
The lineup expands with two exciting new flavors: Rainbow
Sherbet, a unique combination of orange and lemon-lime flavors, and
Raspberry Razz, bursting with the irresistible taste of summer-ripe
raspberries. These exciting additions cater to a wider range of
taste preferences, ensuring there's a perfect 5-hour ENERGY® for
everyone.
The newly designed cans and flavors will be available for
consumers this summer. Whether you're a new consumer or have been
relying on 5-hour ENERGY® for years, the redesign provides an
energizing and refreshing experience with every sip. For more
information about 5-hour ENERGY® and its products, please
visit www.5hourenergy.com.
About 5-hour ENERGY®
Living Essentials, LLC launched
its 5-hour ENERGY® brand in 2004. The effective formula is
found in its iconic shot and a 16-ounce carbonated drink. Trusted
by hard-working people to get them through a hectic day, 5-hour
ENERGY® products are widely available in convenience, grocery,
retail, club stores, and online outlets.
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SOURCE 5-hour ENERGY