Mirriad Advertising (LSE:MIRI) has secured a two-year service agreement with MBC Media Solutions, a top advertising sales firm in the Middle East, to deliver virtual product placement services across MBC’s SVOD and linear channels. The deal, which includes guaranteed minimum purchase commitments, is projected to bring in around USD 370,000 in annual revenue for Mirriad, strengthening its foothold in the Middle Eastern market.

In addition, Mirriad’s trading update for H1 2025 highlights revenues of approximately £0.2 million alongside a successful reduction in monthly operational costs, demonstrating improved financial discipline.

About Mirriad Advertising

Mirriad Advertising specializes in virtual product placement and in-content advertising through its patented platform that seamlessly integrates brands and products into television, SVOD/AVOD, music, and influencer content. Operating across EMEA, the US, and India, Mirriad creates innovative monetization opportunities for content owners while enhancing audience engagement and experience.

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