Kiehl's joins forces with Amazon to deliver
premium skincare solutions to a wide, diverse audience,
conveniently accessible through Amazon's elevated beauty shopping
experience.
NEW
YORK, May 23, 2024 /PRNewswire/ -- Kiehl's Since
1851, the New York-founded
apothecary-inspired skincare company, announces its entrance into
the Amazon Premium Beauty store. Bringing its premium skincare
collection to Amazon Premium Beauty customers underscores the
brand's dedication to meeting customers where they are and making
its products readily accessible.
Kiehl's Since 1851 transcends generation and gender, offering
products designed for everyone. With a commitment to inclusivity,
the brand plans to leverage Amazon's expansive and diverse customer
reach to cater to a whole new group of customers with unique
skincare needs. Amazon Premium Beauty is where these audiences all
shop together, making it the perfect shopping destination for the
brand to grow its fanbase.
Key highlights of the collaboration include:
- Amazon Storefront: Kiehl's now has a dedicated Amazon
Premium Beauty storefront, offering customers a seamless shopping
experience and easy access to their favorite
products. Customers can start exploring product offerings now
at amazon.com/kiehls.
- Product Assortment: Kiehl's now offers Amazon Premium
Beauty customers an extensive range of products, including new
launches like Better Screen UV Serum SPF 50 – with collagen
peptides, Truly Targeted Acne Clearing Solution – an invisible
liquid pimple patch, and Clearly Corrective Triple Acid Peel –
an at-home peel. This selection will be accompanied by iconic and
hero products noted below, all available with fast, free Prime
shipping on every order, ensuring seamless delivery for Prime
customers. Additionally, several of the brand's bestselling
formulas have been awarded Amazon's Climate Pledge badge via the
Cradle to Cradle certification.
- Ultra Facial Cream, the brand's best-selling moisturizer that
delivers 72-hour hydration* for all skin types. (*Results based
on instrumental study).
- Rare Earth Deep Pore Minimizing Mask, a product that has gone
viral for its ability to visibly minimize pores and oil.
- Calendula Herbal Extract Alcohol-Free Toner, beloved by
customers since the 1960's for its soothing and calming properties
for even those with sensitive skin.
- Facial Fuel Energizing Face Wash, "the blue stuff" for men
known to invigorate dull skin.
- Father's Day Gifting Inspiration: Shop the Men's
category inside Kiehl's Amazon Premium Beauty store for even more
gifts to celebrate Dad!
- Facial Fuel Moisturizer, which leaves the face refreshed and
hydrated thanks to the vitamin C and E-enriched formula.
- Ultimate Brushless Shave Cream, the brand's most popular
shave cream infused with invigorating menthol, camphor, and sesame
oil.
- Nourishing Beard Grooming Oil, formulated with moisturizing
Pracaxi Oil and infused with sandalwood, cedarwood and eucalyptus
for a woodsy, earthy aroma.
- Texturizing Clay, with a medium hold to texturize and style
hair with a matte finish.
"Launching in the Amazon Premium Beauty store marks a new
chapter in the Kiehl's journey of over 170 years of skincare and
innovation," said John Reed, General
Manager, Kiehl's Since 1851. "Inspired by our heritage as a
neighborhood apothecary brand, this collaboration allows us to
continue our legacy while providing high-performance skincare
solutions at even greater scale. Our storefront will feature over a
hundred products, including our classic Ultra Facial Franchise and
newness such as Truly Targeted Acne-Clearing Pimple Patch and
Better Screen UV Serum SPF 50+. With Amazon, we are excited to
offer our community another seamless shopping experience to further
our mission in providing best-in-class service to Amazon's diverse
consumer base."
"We're excited to welcome Kiehl's to Amazon Premium Beauty—a
heritage brand with a devoted following," says Ali Kole, Head of Amazon Premium Beauty.
"Working with Kiehl's to build a best-in-class beauty brand store
that showcases the brand's strong innovative spirit supports our
vision to offer Amazon customers unmatched beauty selection with
engaging and inspiring shopping experiences."
With this launch, Kiehl's Since 1851 aims to position
itself as a heritage brand of the future, embracing accessibility
to connect with a broader audience across the United States. The brand sees an
opportunity to forge new relationships with customers while
adapting to the ever-evolving digital landscape. This digital shift
complements the brand's dedication to personalized and high-touch
service in its brick-and-mortar locations.
To start shopping Kiehl's Since 1851 via Amazon Premium Beauty,
please visit amazon.com/kiehls.
Media Contact:
Rachel Weinstock, Manager, Public
Relations, Partnerships & Events - Kiehl's Since 1851
rachel.weinstock@kiehls-usa.com
About Kiehl's Since 1851
Kiehl's Since 1851, a L'Oréal USA brand, was founded as
an old-world apothecary in New York's East Village
neighborhood over 170 years ago. The brand's unique and extensive
background represents a blend of cosmetic, pharmaceutical, herbal,
and medicinal knowledge developed and advanced through the
generations. Over the years, longtime customer favorite
formulations such as Ultra Facial Cream, Creamy Eye Treatment with
Avocado, Musk Oil, and new formulations such as Super
Multi-Corrective Anti-Aging Eye Cream, Ultra Facial Overnight
Rehydrating Mask, and Dermatologist Solutions have been created
with uniquely efficacious, natural ingredients and the education
and knowledge culled from generations of rigorous testing,
research, and requests from customers.
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SOURCE Kiehl's Since 1851