Step into the Unico Experience, crafted to spotlight the
Maison's in-house chronograph movement. Participants in this
digital realm can engage directly with a watchmaker to uncover
Hublot's profound passion for craftsmanship and high technology in
a celebration of the brand's commitment to the Art of
Fusion.
NYON, Switzerland, May 17, 2024
/PRNewswire/ -- Hublot consistently pushes technological boundaries
to venture into uncharted territories and share them with their
esteemed collectors. The Unico Experience invites guests to immerse
themselves in a captivating environment, accessible via desktop or
any mobile device, where they can admire the art of manufacturing
timepieces equipped with the in-house Unico chronograph movement.
Throughout the journey, a virtual watchmaker will engage, explain,
and share the expertise required to craft Hublot's timepieces. For
select visitors, a real watchmaker will be the voice behind the
digital twin, connecting live from the Manufacture in Nyon. This
unique experience will be available exclusively from the
14th to the 18th of May, 2024.
Additionally, the Unico chronograph movement is intricately
rendered in 3D, enabling guests to gain a comprehensive
understanding of how the calibre HUB1280 operates once fully
assembled.
At the end of the visit, a special configurator is accessible,
allowing guests to design a bespoke timepiece powered by the Unico
chronograph movement. Visitors can select from a variety of
materials and sizes for the case, choose the bezel and dial colour,
strap options and in turn create a fully customizable and personal
watch. As a finishing detail, clients will have the opportunity to
engrave the watch with a name, initial or date.
Through its ongoing partnership with Epic Games, the LVMH Group
used Unreal Engine and MetaHuman technologies to humanise Hublot's
craftsmanship and deliver a detailed experience that provides
unprecedented insight into and agency over the art of Swiss
watchmaking.
"We at Hublot are thrilled to introduce the Unico Experience,
a testament to our unwavering commitment to innovation and
excellence in the world of watchmaking. This immersive journey not
only showcases our iconic Unico in-house chronograph movement but
also offers our esteemed collectors an unprecedented opportunity to
engage with our watchmakers in a digital realm. The special
configurator marks an exciting milestone, allowing our guests to
tailor their own unique Big Bang. This exclusive event underscores
our ongoing commitment to innovation and personalized luxury
experiences for our valued clients." Ricardo Guadalupe HUBLOT
CEO
Link to the Unico Experience:
https://theunicoexperience.hublot.com
HUBLOT
Hublot is a Swiss watch manufacturer founded in 1980 and based
in Nyon. For its first ever timepiece, this fundamentally
disruptive company combined gold with a rubber strap in a case with
a design inspired by a ship's porthole (hublot in French).
Thus, the Art of Fusion was born, blending tradition, innovation,
craftsmanship, worlds and talents. It became the brand's aesthetic
and technical signature.
This identity was strengthened in 2005 with the Big Bang, which
attested to an unrivalled know-how in terms of complications,
manufacture movements and state-of-the-art materials. Carbon,
titanium, ceramic and sapphire have been developed on this model to
technical extremes.
This ground-breaking, high-quality approach to watchmaking is
summed up in its philosophy 'Be First, Unique and Different.' It
gradually led to other collections with innovative designs: Classic
Fusion, Spirit of Big Bang, Square Bang and Manufacture Pieces.
These draw on high levels of craftsmanship, both in terms of the
materials so dear to Hublot (such as Magic Gold, brightly-coloured
ceramics and sapphires) and its manufacture movements (Unico
chronograph, Meca-10 and high complications such as the Tourbillon,
the Cathedral Minute Repeater and the specific Manufacture Pieces
movements).
Hublot's world extends to powerful partnerships including
football. 'Hublot Loves Football' has become the slogan at the
world's biggest sporting events (such as the FIFA World
CupTM, Premier League, UEFA Champions League, UEFA
EUROTM) and through its ambassadors. This love of
football continues in art, design, music, sport, fine dining and
sailing. Lastly, Hublot's implication in joint environmental
projects with SORAI and Polar Pod reflects its concern for the
issues of the day.
Over 135 boutiques around the world share Hublot's fervour and
values, alongside the Hublot.com e-commerce site.
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SOURCE HUBLOT S.A.