LOS ANGELES, Jan. 19, 2022 /PRNewswire/ -- Aiya America, Inc. (Aiya
Matcha), the world's largest producer of premium Matcha
green tea for over 130 years, launched its newest collection, the
Matcha Infused Tea Line. The collection includes three premium
Japanese green teas – Organic Matcha Infused Gyokuro, Organic
Matcha Infused Sencha, Organic Matcha Infused Genmaicha – that
offer consumers a unique and enjoyable tea tasting experience.
Aiya's Matcha Infused Tea Line is a collection of Organic
Ceremonial Matcha infused Japanese green teas grown in Kagoshima, Japan. Each box contains 10 pyramid
tea bags that protect the delicate leaves for a better brew.
"Our mission to share the goodness of Matcha has inspired us to
innovate and produce new Matcha products for a wide range of tea
drinkers," says Fumi Sugita,
President of Aiya Matcha. "We are
excited to introduce the Matcha Infused Tea Line to consumers who
prefer the convenience of steeped tea and seek the flavor and
benefits of Organic Ceremonial Matcha."
Each varietal in the Matcha Infused Tea Line features unique
tasting notes and flavor profiles that are infused with Aiya's
Organic Ceremonial Matcha. Made from shade grown green tea leaves,
Organic Matcha Infused Gyokuro boasts a smooth, delicate umami
flavor. Organic Matcha Infused Sencha is a bright, refreshing blend
of traditional green tea with an aromatic finish. A bold, savory
blend, Organic Matcha Infused Genmaicha features a combination of
Matcha, Sencha, and toasted brown rice. All products are USDA
Organic and Kosher certified.
"Our Matcha Infused Tea Line pays homage to traditional steeped
green tea and is a great introduction to Matcha," says Nathan Effron, National Account Executive of
Aiya Matcha. "Customers can enjoy
traditional green tea flavors enhanced with the subtle flavor notes
and umami imparted by Organic Ceremonial Matcha."
Aiya's Matcha Infused Tea Line is available at all Gelson's,
Lassen's, Jimbo's, Whole Foods
Market (Canada only), and Metro
Market (Canada) locations.
Customers will also soon be able to find these products in select
Acme Fresh markets. Product selection and availability vary between
retailers.
From January 24 to January 30,
Aiya Matcha will be hosting an
Instagram giveaway, where Matcha fans can enter to win the Matcha
Infused Tea Line. Follow the official Instagram (@AiyaMatcha) for
full entry requirements.
For more information about the Matcha Infused Tea Line or
Aiya Matcha, please visit
www.aiya-america.com.
About Aiya America, Inc.
(Aiya Matcha)
Aiya America, Inc. (Aiya
Matcha) is the U.S. branch of Aiya Co. Ltd., the
world's leading producer of Matcha, Japan's most premium tea variety and a major
ingredient for the food and beverage industry. Founded in 1888,
Aiya produces the purest and highest quality Matcha and supplies it
to over 70% of the North America
market. Known for its innovation, consistent quality, and safety,
Aiya's mission is to share the goodness of Matcha through global
education of its tradition, history, and science for good spirit
and health. More information is available at
www.aiya-america.com.
Media Contact:
Aiya America, Inc. (Aiya Matcha)
marketing@aiya-america.com
(310) 212-1395
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SOURCE Aiya America