iViu Technologies and Digital Mortar Announce a Strategic Partnership for in-Store Retail Optimization
21 September 2017 - 3:00PM
Business Wire
iViu Technologies and Digital Mortar have created a strategic
partnership to drive world-class in-store analytics for retail.
iViu provides highly-accurate, scalable and cost-effective data
collection for the in-store customer journey. Digital Mortar
delivers a sophisticated SaaS platform for advanced retail
analytics and store optimization. The partnership creates an
integrated, easy-to-deploy, and comprehensive solution that offers
retail clients a way to understand shopper behavior in-store,
optimize store operations and marketing, and deliver a complete
omni-channel journey solution.
According to Jesse Gross, CAO of Digital Mortar, using iViu’s
data collection technology with Digital Mortar’s DM1 SaaS solution
is an ideal combination. “Retailers who’ve tried location analytics
systems have struggled with data collection. It’s often expensive,
hard to deploy and not accurate. iViu solves all three of those
problems and enables fleet-wide, detailed customer-level
measurement. The iViu data collection system unlocks DM1’s advanced
analytics, customer segmentation and associate optimization
capabilities.”
Chris Turner, CEO of iViu Technologies says that not only is the
technology combination innovative, but the need is critical.
“Physical retail is incredibly disrupted. To compete with digital,
stores need to deliver better experiences. This is a difficult task
and getting it right takes measurement and continuous improvement.
With the data we provide and the analytics Digital Mortar delivers,
retailers can understand how shoppers navigate their stores, what
works and what doesn’t. It’s a way to bring the best of digital
methods for optimization to the physical retail store.”
The partnership has already started with the first joint-event
taking place at the Shop.org show in Los Angeles, September
2017.
About iViu Technologies
iViu Technologies has been a leading developer of indoor
positioning technologies since 2013, focusing on scalable and
real-time positioning solutions. Over 1,500 retail locations around
the world rely on iViu’s SaaS services in their most critical
decision making process. By leveraging our knowledge of indoor
positioning, we’ve built a platform for indoor analytics that is
easy to deploy, very accurate, and most importantly, real-time.
iViu’s iDPlatform detects and collects anonymous data through
patented Wi-Fi sensors called iDTags and 3rd party Wi-Fi
devices. www.iviutech.com
About Digital Mortar
Digital Mortar is a full SaaS in-store customer tracking system
that includes video and camera tracking customized to your
stores/scale, robust cloud-based data collection and integration of
internal (PoS) and external (weather) data, and a rich,
business-focused set of reports to drive store layout,
merchandising, and staff optimization. www.digitalmortar.com
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version on businesswire.com: http://www.businesswire.com/news/home/20170921005391/en/
iViu TechnologiesChris Turnercturner@iviutech.comorDigital
MortarJesse Grossjesse.gross@digitalmortar.com