WideOrbit Integrates Ad-ID to Simplify Communications Between Networks and Ad Buyers
06 December 2018 - 12:00PM
Business Wire
WideOrbit is making it easier for national cable networks to
collaborate with ad buyers, track campaigns, and generate insights
from metadata embedded in advertising assets. The company said
today that it will integrate Ad-ID, the industry standard
identifier in the United States for tagging commercials and other
advertising content, with its WO Network software for managing
network commercial operations.
The integration of Ad-ID lets WO Network customers easily view
the metadata that a media buying agency has associated with an
advertising execution. Upon receipt of an asset from the media
buyer, information like advertiser, commercial title, commercial
length, and industry standard product categorization are instantly
viewable in WO Network. Without having to make any additional
manual entries, this data is then accessible for action and
analysis.
WideOrbit plans to make Ad-ID available to WO Network customers
in the first half of 2019 at no additional charge.
Ad-ID’s standard naming convention creates a unified workflow
from media buyers to broadcasters, networks, radio and digital
media companies. Ad-ID provides advertisers and media companies
with visual verification of metadata that can be used for decisions
like which ad copy version to run.
“Bringing Ad-ID into WO Network is an example of how WideOrbit
is collaborating with solution providers to streamline our clients’
operations and enable them to directly connect connections to the
advertising community,” said Eric R. Mathewson, Founder and CEO,
WideOrbit. “Integrations like these help us remain true to our goal
of making it easy for media companies to monetize their
audiences.”
“By adopting Ad-ID on behalf of its cable network clients,
WideOrbit is showing leadership in fostering more accurate, more
efficient systems that benefit users across the entire ad sales
value chain,” said Harold Geller, Executive Director, Ad-ID.
“Eliminating manual processes with Ad-ID will encourage faster,
more accurate communications that help cable networks strengthen
relationships with ad buyers.”
About WideOrbit
WideOrbit is the technology platform for media companies to
connect audiences and ads, everywhere. Its mission is to simplify
media buying and selling by focusing on innovation, customer
delight, and value creation for both sides of media transactions.
Starting with its core traffic management solution, WideOrbit
centralizes operations and streamlines workflows for radio, cable,
and television companies. The company continues to introduce new
benefits to the media industry, including a programmatic media
exchange for increasing demand for advertising inventory and
improving campaign efficiency.
WideOrbit is headquartered in San Francisco with offices
worldwide. Customers include NBCUniversal, Tribune Media, Entercom
Communications, Raycom Media, TEGNA, AMC Networks and many other
top media companies around the world. Learn more at
wideorbit.com.
WideOrbit®and the WideOrbit logo®are among the trademarks of
WideOrbit. Other trademarks belong to their respective owners.
WideOrbit reserves the right to alter product and services
offerings, and specifications and pricing at any time without
notice, and is not responsible for errors that may appear in this
document. ©2018 WideOrbit Inc. All rights reserved.
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Shawn Robertssroberts@wideorbit.com+1.415.500.9343