ROCHESTER, N.Y., Aug. 15,
2024 /PRNewswire/ -- WeTheHobby, a leading innovator
in the sports trading card industry, is pleased to announce the
appointment of two distinguished professionals to its senior
leadership team. These strategic hires underscore the company's
commitment to enhancing the fan experience and deepening
connections across the global community of collectors and sports
enthusiasts.
Josh Landau Appointed as Chief Revenue Officer
Joining WeTheHobby as Chief Revenue Officer, Josh Landau brings over 20 years of experience
in digital transformation and fan engagement across the sports and
entertainment industries. Most recently, he was the visionary who
pitched and helped build Fanatics Live & Fanatics Collectibles
Breaker Direct Program. Josh will be responsible for spearheading
WeTheHobby's revenue strategy, focusing on expanding the company's
online platforms, driving profitable revenue growth, and enhancing
the fan experience.
Josh previously built digital content and monetization verticals
from the ground up at the NHL, WTA/ATP and Sports Illustrated. At
WeTheHobby, he will play a crucial role in advancing the company's
mission to make sports trading cards more accessible and engaging
to fans worldwide.
"WeTheHobby is at the forefront of a digital revolution in
sports media and live-ecommerce mega-trends, and I'm excited to
join a team that is as passionate about sports collecting and
technology as I am," said Landau. "I look forward to continuing to
support the positive evolution of The Hobby, and ensuring that
WeTheHobby leads the way in providing fans with immersive,
next-generation experiences."
Sarina Morales Joins as Senior Media Director
WeTheHobby is also excited to welcome Sarina Morales as WeTheHobby's Senior Media
Director. With a robust background in sports journalism and fan
engagement, Morales will oversee the company's efforts to deepen
its relationships with sports fans with innovative content and
community experiences.
Sarina Morales is a former ESPN
Anchor and reporter. She also worked as a feature reporter covering
events including the NBA Finals and MLB's Opening Day. Most
recently, Sarina reported on the NFL, MLB and NBA for Bally Sports, and spent over three seasons
covering the Los Angeles Rams as their Team Reporter.
Sarina is known as a thought leader on consumer growth
strategies, with a background in social media marketing. Before her
time working at ESPN, she was the social media manager for National
Geographic, growing the Nat Geo Wild Facebook page from 300,000
followers to six million in one year.
Sarina is a graduate of Syracuse
University's Newhouse School
of Communication with a degree in Broadcast Journalism.
"I'm thrilled to join WeTheHobby and contribute to a brand that
truly understands the passion and dedication of sports fans," said
Morales. "My goal is to ensure that every fan feels valued and
connected, whether they're a lifelong collector or new to the
hobby. We have an incredible opportunity to be storytellers and
create memorable experiences that resonate with our community."
A Vision for the Future
The addition of Morales and Landau to the leadership team comes
at a pivotal time for WeTheHobby as the company continues to expand
its offerings and strengthen its position as a market leader across
the collectibles and sports media categories. By focusing on
digital innovation and fan engagement, WeTheHobby is
well-positioned to meet the evolving needs of sports fans and
collectors.
"We are thrilled to welcome Josh and Sarina to the WeTheHobby
team," said Zach Stanley, CEO of
WeTheHobby. "Their expertise and vision align perfectly with our
commitment to innovation and fan-centricity. As we continue to
grow, their leadership will be instrumental in driving our success
and creating the most memorable and rewarding experiences for our
communities."
About WeTheHobby
WeTheHobby is a pioneering company dedicated to revolutionizing
the collector experience. By blending tradition with innovation,
WeTheHobby offers a unique platform that connects sports fans with
the excitement of trading cards in a digital era. With a focus on
fan engagement and digital transformation, WeTheHobby is committed
to making sports trading cards more accessible, interactive, and
enjoyable for enthusiasts worldwide.
For more information, please contact:
Sam Peebles
Sr. Manager, Marketing
sam@wethehobby.com
wethehobby.com
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SOURCE WeTheHobby