Viggle Opens ACCESS to Brands and TV Networks
02 July 2014 - 1:00PM
Business Wire
Advertising Platform Proven to Engage
Entertainment Fans
Viggle Inc. (NASDAQ:VGGL) (“Viggle”), the
entertainment marketing and rewards platform, today announced
Viggle ACCESS, its advertising offering for TV networks and brand
partners, providing verified reach to entertainment fans across the
Viggle, Wetpaint and NextGuide platforms.
Viggle Inc.’s properties include the Viggle app, which offers
rewards for watching TV, engaging with advertisements or listening
to music; NextGuide, a personalized TV programming guide and
distributed reminder platform; and Wetpaint, an entertainment news
and social publishing platform. In March 2014, Viggle Inc. achieved
a total reach of 20.8 million.
Viggle ACCESS incorporates three distinct ad products that
include Reach, Promote and Brand Sync.
Reach allows advertisers to identify the appropriate
audience to target based on first-party data, including age,
gender, location and TV tune-in behavior. Promote drives TV
fans to tune into, and engage with, specific shows and web-based
content through a variety of editorial content. Brand Sync
allows marketers and networks to continue the conversation with
their targeted consumer by allowing Viggle Members to check into
the TV commercial on-air using the Viggle mobile app available for
iOS and Android devices.
"It's a logical next step for us to launch our advertising
platform,” says Kevin Arrix, Chief Revenue Officer of Viggle. “It
helps brands and TV tune-in marketers see exactly how they can
leverage our audience and our consumer engagement. In a world where
multi-device and multi-tasking is the norm, it's becoming
increasingly important for marketers to layer-in known engagement
into their media mix - Viggle ACCESS delivers exactly that."
The Viggle ACCESS advertising platform allows brand and TV
network partners to reach a specific individual in a highly
targeted manner and drive tune-in and views against a very specific
piece of content where consumption is verified. With the recent
launch of Viggle Music, Viggle Inc. is now able to extend similar
capabilities to record labels, radio stations and other media
partners as well. Since Viggle only reports on verified user
check-ins of TV shows and music, Viggle is able to provide network
and brand advertising partners the demographic information of
viewers and their entertainment consumptions habits, as well as
detailed and critical information about a particular program’s
audience.
A commissioned Nielsen study on the Viggle advertising platform
found a major brand’s promotion more effectively engaged consumers
when the ad campaign was experienced simultaneously on TV and on
the platform to Viggle members. The study concluded that ad
memorability, brand and message recall, likeability, and purchase
intent were higher for the campaign by anywhere from 11% to nearly
50%, as a result of the TV advertising buy being extended to
Viggle’s platform.
According to Nielsen’s research team, all of these increases
were statistically significant at high levels of confidence. Viggle
and Nielsen developed a research design, based on Nielsen’s
gold-standard TV Brand Effect methodology, and are currently
working with other Viggle partners to conduct similar advertising
effectiveness studies to further demonstrate its ability to
consistently improve viewers’ recall and response. To learn more
about Viggle Access, visit http://viggleinc.com/advertising/.
About Viggle
Viggle is an entertainment marketing and rewards platform whose
app rewards its members for watching TV shows and discovering new
music. The Viggle mobile app has over 4 million users. Since its
launch, Vigglers have redeemed over $18 million in rewards for
watching their favorite TV programs and listening to music. Members
can also use The Viggle Store, a rewards destination where they can
redeem their Viggle Points for music downloads. In addition, Viggle
operates Wetpaint, which offers entertainment and celebrity news
online; Dijit Media, maker of technology that helps consumers
search for, find, and set reminders for TV shows and movies; and
Choose Digital, a digital marketplace platform that allows
companies to incorporate digital content into existing rewards and
loyalty programs in support of marketing and sales initiatives. For
more information, visit www.viggle.com or follow us on Twitter
@Viggle.
This press release may contain forward-looking statements within
the meaning of Section 27A of the Securities Act of 1933, as
amended, and Section 21E of the Securities Exchange Act of 1934, as
amended, and as defined in the U.S. Private Securities Litigation
Reform Act of 1995. These forward-looking statements involve
inherent risks and uncertainties that could cause actual results to
differ materially from those projected or anticipated. All
information provided in this press release is as of the date of
this release. Except as required by law, Viggle Inc. undertakes no
obligation to update or revise publicly any forward-looking
statements, whether as a result of new information, future events
or otherwise, after the date on which the statements are made or to
reflect the occurrence of unanticipated events.
DKC Public RelationsParis Tyler,
212-981-5162paris_tyler@dkcnews.comorViggle Investor RelationsJohn
C. Small, 646-738-3220CFO, Viggle Inc.john@viggle.comorIRTH
CommunicationsRobert Haag, 1-866-976-4784Managing
PartnerVGGL@irthcommunications.com