HOLLYWOOD, Calif., July 26,
2024 /PRNewswire/ -- Get ready for the hottest summer
track of the year! Thailand's
iconic artist POKMINDSET (pronounced PAC-Mind-Set) has joined
forces with the legendary SOULJA BOY to bring you "JING JING," an
electrifying new single OUT NOW!
"JING JING" means keeping it real. It shows
our true selves, no filters, no fakes. This is the anthem of the
summer!
"JING JING" is the Thai way of saying "Real Talk/No Cap!"
Turning the page on POK's next chapter, he serves up his
official Western debut single "JING JING" featuring multiplatinum
rap superstar SOULJA BOY. Built around a sample of the Thai
classic "Prince of Devils" by Buppa
Saichol, POK spits bars with charm and charisma over a
hard-hitting bass thump. SOULJA BOY rolls through with a fiery spot
of his own, turning up the heat all around. Together, they
creatively unite two cultures, sounds, styles, and spirits.
"When I heard the beat, I knew this was going to be fire.
'JING JING' is all about truth and vibes. It's a banger 4
sho." - Soulja Boy
ABOUT POKMINDSET
POKMINDSET's authenticity transcends borders, translates to
every language, and ignites any arena. Undeniable talent,
unapologetic vision, and uncontainable ambition have cemented
POKMINDSET as a powerhouse rapper, mega-popular YouTuber,
scene-stealing actor, successful entrepreneur, and global force of
nature. From the epicenter of his native city Bangkok, his impact has amplified worldwide,
and it will continue to expand. Armed with anthems in English and
Thai, authenticity drives his artistry across a series of 2024
singles and much more to come.
Growing up in Bangkok, he
resided with his entrepreneur father and mother Aspara Hongsakula
who notably made history as "the first woman from Thailand and first woman from Southeast Asia to win Miss Universe" in 1965.
At 13-years-old, POKMINDSET moved to Boston, MA where he attended Lawrence Academy.
Beyond a heavy class load, he obsessed over hip-hop, studying the
rhymes of 2Pac, Fabolous, Mase, Nelly, and more for hours an end.
Widening his sonic palette, he also emerged as a dynamic
multi-instrumentalist, learning drums, guitar, and keys. Opting to
continue his education in Boston,
he went on to attend Northeastern
University. However, he made the most of his time away from
home. He picked up his very first audio interface and MIDI keyboard
from Guitar Center and cooked up beats, encouraging friends to spit
over his early compositions. Eventually, he finally grabbed a
microphone…
Settling back in Bankgkok, he leaned into what he fittingly
describes as "Pure Rap," introducing himself with a steady barrage
of music and igniting a rise to stardom. Following tracks such as
"Bodykey" and "Say Yes" (with MVL), 2021's "WIP WUP" (DABOYWAY,
Younggu, & DIAMOND MQT) exploded with tens of millions of
streams worldwide. His full-length debut, UNCOVER followed, and he
maintained this momentum with other projects, including 2023's HIGH
SCHOOL DIPLOMA EP. POKMINDSET kickstarted 2024 with "JEK" (with
URBOUTJ).
"I created another lane for me," he grins. "I wanted to pay
homage to my Thai side, so we started off the beat by using samples
from traditional Thai songs. The meaning of the song is simple.
'JING JING' means 'real,' so it's representing the real deal
authentic POK.' "
Media Contact:
Erica Hill,
erica@ehillentertainment.com
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SOURCE Pokmindset