WHITE
PLAINS, N.Y., July 18,
2024 /PRNewswire/ -- Paulaner USA, the importer of the iconic Paulaner and
Hacker Pschorr brands, is reporting strong first half results and
anticipates a record breaking 2024 Oktoberfest season.
Paced by strong chain store commitments and accelerating
independent channel distribution gains, the importer reported 1st
half depletion results of +16.0% for the Paulaner Brand Family.
"Our spring resets in both chain grocery and big box retailers
were instrumental in this result. What is particularly noteworthy
however were our distribution gains in both chains and independent
retailers which were up 7% for the brand family," stated
Steve Hauser, President and CEO of
Paulaner USA.
Consumer pull through as measured by IRI indicates that PUSA's
retail distribution progress bodes well for the Paulaner Family
moving forward. "Our IRI totals are keeping pace with our depletion
and distribution gains at +9.4% through June," continued Hause. "We
now rank among the Top 10 European imports, and we posted the
fastest growth rate among that group during the first 6 months of
2024."
With Oktoberfest season already beginning at retail, the
importer anticipates strong demand for its Paulaner Brand family,
which is the leading seller of beer at the world-famous Munich
Oktoberfest. "We already have a record number of orders and are
almost sold out on our most popular sku's of this year's
Oktoberfest products. While we hope to satisfy all our distributors
and retailers demands, we certainly are pleased with our progress,"
concluded Hauser.
More information about can be found
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About Paulaner USA
Paulaner USA is headquartered in White Plains, New York, and imports Paulaner,
Hacker-Pschorr, Tsingtao and Fuller's. More information can be
found at http://paulanerusa.com.
About Paulaner
The Paulaner Brewery is one of the
largest breweries in Munich,
Bavaria in Germany and is part of
the Paulaner Brewery Group. The Paulaner Brewery Group unites the
brands Paulaner, Hacker-Pschorr, Auer Bräu, Hopf and Thurn and
Taxis. Since 1634, Paulaner has represented the finest brewing
tradition for top quality crafted beer specialties in Germany and world-wide. Founded (and still
being brewed) in Munich, Paulaner
and Hacker-Pschorr are two of the six brands allowed to be served
at the world-famous Oktoberfest.
Media Contact:
Kelley DeVincentis
973-650-7663
380550@email4pr.com
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SOURCE Paulaner USA