LAS
VEGAS, May 21, 2024 /PRNewswire/ -- Jinx Drinx, a
pioneering pouch-based alcohol brand, announces its official
Las Vegas Nevada launch, offering
consumers amazing taste with a fresh perspective on responsible
consumption.
A new player in the $10 Billion
ready-to-drink industry, Jinx Drinx Boozy Punch is designed with a
proprietary pouch and sealed-in straw to mitigate drink tampering
or DFSA (drink & drug-facilitated sexual assault – reported by
1-in-6 women in US colleges).
Jinx co-founder, Maddie Largey,
started Jinx in Stanford's Product
Design program after experiencing DFSA while she was still a
student. Largey stated, "DFSA is a serious problem in the U.S.
and we believe Jinx can help 21+ consumers and Gen Z especially,
enjoy their drinks without the fear of tampering." During her
market research interviewing hundreds of college students who
experienced DFSA, Largey realized the massive opportunity to offer
a great-tasting sealed pouch drink that would uniquely prevent the
risk of drink tampering through the packaging itself. Their
patent-pending pouch recently received the prestigious 2024 iF
Award for design excellence.
Colin Michael joined as a
co-founder after designing one of AB InBev's most successful
internally launched alcohol products. Michael describes Jinx Boozy
Punch as "a product crafted using six all-natural ingredients,
ensuring a non-carbonated, lightly sweet flavor profile in Lime
Twist, Tropical Pineapple, Mixed Berry, and Peach Mango that
consumers love."
Scott Blazek, Jinx Advisor and
former VP at Heineken and Breakthru Beverage says, "Jinx is truly
changing how consumers view drinking occasions and I'm as excited
about working with Maddie and Colin as I have been with anyone in
my career. These are two of the most hard-working and compassionate
leaders I've known. Work hard, play smart!"
Gary Charmel, Western Regional President at Johnson Brothers
Liquor Company in Nevada, states
that "In the competitive wider beverage alcohol landscape, it's
difficult to find a truly unique business like Jinx. We're excited
to partner with their highly mission-driven team on an innovative
new product offering for our NV portfolio."
For more information on the product and their upcoming online
ordering, visit https://jinxdrinx.com/ or follow along at
@jinx.drinx
Contact Information:
Media Contact – Taylor Foxman
(The Industry Collective, taylor@theindustrycollective.org)
Brand Contact – Maddie Largey
(Jinx CEO, maddie@jinxdrinx.com)
View original content to download
multimedia:https://www.prnewswire.com/news-releases/stanford-startup-to-tackle-drink-tampering-with-nostalgia-302151387.html
SOURCE Jinx Drinx