WHITE PLAINS, N.Y.,
Jan. 26, 2015 /PRNewswire/ -- Sabra Dipping Company
(www.sabra.com), maker of America's favorite hummus, is bringing a
taste of its Hummus House Pop-Up experience to Park City, Utah. Sabra's 'Hummus House
Independent Filmmaker Salon' will open in Cisero's iconic bar and
restaurant located on Main Street in Park
City, Utah where the brand will host private celebrations
honoring some of today's most compelling filmmakers during the
Sundance Film Festival.
"Bringing Sabra's Hummus House Pop-Up experience to Park City is a way for our brand to support
some of the country's most creative and laudable talent in the way
we know best… sharing our passion for delicious, flavorful and
inspirational food," said Greg
Greene, director of marketing for Sabra Dipping Co.
"The Hummus House Filmmaker Salon invites guests to discover new
flavor experiences influenced by local and global cuisine."
The menu will feature select recipes from Sabra's original
Hummus House fare. Pete Taylor, who
helped launch Sabra's original Hummus House experience in
Georgetown, DC this past October,
will be on site to prepare a selection of Sabra's signature dishes
including "East Meets West," a trio of hummus featuring toppings
such as edamame, ginger and sesame oil or salty roasted pepitas and
pumpkin oil. Hummus House will feature a warm hummus bar with
dozens of customizable flavor combinations. Locally-inspired
dishes new to Hummus House will be added to the menu. Guests
will enjoy drinks from local Five Wives Vodka and IG Winery, as
well as handcrafted gluten-free beer from Omission.
Select filmmakers, cast and crew were invited to entertain on
site. Confirmed events include celebrations for
James White starring
Christopher Abbot, Ron Livingston, and Kid Cudi; Ten Thousand
Saints with Ethan Hawke and
Emile Hirsch; and Digging for
Fire starring Orlando Bloom,
Rosemarie Dewitt and directed by
Joe Swanberg. Kevin Bacon and Michael
Shannon are among the expected guests celebrating the
anticipated films, Cop Car and 99 Homes.
About Sabra Dipping Company, LLC
Sabra Dipping Company, LLC is the leader in the refrigerated
dips and spreads category and producer of America's top-selling
hummus. Sabra's award-winning hummus, available in more than a
dozen flavors, and a wide range of authentic and healthy dips and
spreads, including salsa, guacamole, and Greek yogurt vegetable
dip, can be found nationwide in club stores, supermarkets,
specialty retailers and through food service. Sabra operates a
silver LEED certified factory in Virginia, and has received an A-Classification
from the British Retail Consortium (BRC) audit board for food
safety for its California Salsa plant every year since 2011. Find
Sabra at www.sabra.com, www.facebook.com/sabra and @Sabra
on twitter.
Sabra Dipping Company was formed as a U.S./Canadian joint
venture between Strauss Group and PepsiCo. The Sabra joint venture
draws on both Frito-Lay, a division of PepsiCo, and Strauss Group's
expertise to continue building this growing business.
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SOURCE Sabra Dipping Company, LLC