Frozen treats destination partners with the
tiniest treat with the biggest sensation for a tangy summer
experience
Rita's is first to debut new BABY
NERDS™ as a topping in the QSR industry
PHILADELPHIA, July 8, 2024 /PRNewswire/ -- Rita's Italian Ice
& Frozen Custard, the largest Italian Ice concept in the world,
is excited to reveal its latest summer flavor in partnership with
the ever-popular multi-sensorial candy: NERDS®
candy. NERDS Grape flavored Ice will be available for a
limited time at all Rita's locations starting July 8. This highly anticipated sweet, crunchy
and tangy flavor invites guests to taste nostalgia this summer at
Rita's.
Rita's, in partnership with NERDS, is also proud to unveil the
all new – BABY NERDS™ – which will make its first-ever
appearance as an official NERDS® dessert topping with
Rita's locations across the country on July
8 ahead of its official introduction into the broader QSR
industry in Spring 2025. Smaller in size than NERDS®
candy, but with just as much flavor, this innovative topping will
become an addition to Rita's menu starting July 8, elevating the Rita's experience with its
playful and crunchy texture.
Harnessing the beloved brand popularity of NERDS®,
Rita's is thrilled to deliver NERDS® Grape flavored
Ice in a Rita's Gelati layered with creamy Vanilla Custard and
topped with BABY NERDS™. For those seeking a sippable treat, the
NERDS® Grape flavored Gelati Blender, an Italian
Ice drink blended with Custard and topped with BABY NERDS™, offers
a refreshing treat for guests throughout the summer. The
NERDS® Grape Ice and BABY NERDS™ topping can
also be enjoyed across Rita's menu of signature treats.
Rita's app users can enjoy a free taste of the exciting new BABY
NERDS™ topping when they purchase a Gelati or Gelati Blender
and redeem the one-time-use reward through their loyalty app at
participating Rita's locations. New app users will receive the
reward when they sign-up through July
21.
Photos and Videos for your Consideration:
https://spaces.hightail.com/receive/MM7p4y9HxM
"We are thrilled to introduce our guests to the innovative and
adventurous sweet, crunchy and tangy flavor of NERDS®
Grape flavored Ice this summer," said Madalyn Weintraub,
Senior Director of Marketing at Rita's Italian Ice & Frozen
Custard. "Being the first to launch the BABY NERDS™ topping is
an incredible opportunity to offer our guests a unique and fun
experience they can only find at Rita's. This partnership
exemplifies our dedication to continually bringing fresh and
exciting flavors to our menu. We are excited for guests to create
unforgettable summer memories with a Rita's in their hand!"
Looking for more sweetness? Download the Rita's Ice app and
start earning rewards on your purchases and receive a free small
Ice just for signing up. Those who aren't Rita's loyalty members
yet can download the Rita's Ice app from the Apple or Google Play
stores, or by visiting ritasice.com/app/. Join now to receive free
treats, birthday rewards, exclusive app offers and more!
Rita's signature Italian Ice is made fresh daily on-site and
available in a rotating daily selection from over 80 flavors. Other
menu items at Rita's include creamy Frozen Custard, signature
Gelati, Concretes, Frozen Coffee, Rita's Blenders™, Milkshakes
and more.
For more information about Rita's Italian Ice & Frozen
Custard and to find your closest location, please visit
http://www.ritasice.com/.
About Rita's Italian Ice & Frozen Custard:
Rita's
Italian Ice & Frozen Custard opened its doors in Bensalem, Pa. in 1984, and has been dedicated
to spreading "Ice, Custard, Happiness!" ever since. Now, Rita's is
the largest Italian Ice concept in the world with over 550 shops.
Guests around the world visit Rita's to celebrate their everyday
moments with freshly made cool treats in a fun-filled atmosphere.
Known for its famous Italian Ice, made daily featuring real fruit,
and signature Frozen Custard, Rita's serves a taste of happiness
with each delicious treat. For more information about Rita's
Italian Ice, please call 1-800-677-7482 or visit
http://www.ritasice.com/.
About NERDS:
NERDS is the playful and fun-to-eat candy with a variety of
delicious, crunchy, chewy, and gummy options: Original NERDS
including the iconic dual-flavored box, NERDS Ropes, Big Chewy
NERDS… and now NERDS Gummy Clusters. The original iconic box
couples two complementary flavors with dual chambers, allowing
candy lovers to pour out perfectly imperfect pieces of pure
delight. NERDS Ropes give fans a chewy, fruity string packed with
crunchy, sweet NERDS, and Big Chewy NERDS and Sour Big Chewy NERDS
have a crunch that surrounds a chewy center. The new NERDS Gummy
Clusters have tangy, crunchy, NERDS clustered around a sweet gummy
center for a poppable tasty bite.
About Ferrara:
For more than 115 years, Ferrara has created sugar confections that
enable moments of sweetness, celebration, and connection for candy
lovers of all generations. Today, the company is a leading sugar
confectioner in the United States and Brazil, with
global sales in more than 40 countries. Ferrara boasts a passionate
team of more than 8,000 employees creating and delivering hundreds
of products sold under 30+ popular brands like Brach's®,
Jelly Belly®, NERDS®, SweeTARTS®,
Laffy Taffy®, and Trolli® to more than
67 million U.S. households annually and popular Dori products under
brands such as Dori, Gomets, Pettiz, and Yogurte 100
in Brazil. Ferrara has its global headquarters
in Chicago and an operational network of more than 27
locations in North America, Brazil, China,
and Thailand that includes manufacturing, distribution,
sales, and R&D facilities. Ferrara is a privately held,
Ferrero-related company. Learn more
at www.ferrarausa.com or www.linkedin.com/company/ferrara-.
Media Contact:
Abby Zweigle
For Rita's Italian Ice & Frozen Custard
az@alliancemarketingpartners.com
856-341-4584
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SOURCE Rita's Italian Ice & Frozen Custard