Partnership provides seamless access to 1,000+
in-market, cookie-free, audience segments available for immediate
activation
RESTON,
Va., July 26, 2024 /PRNewswire/ -- Resonate,
the leader in AI-powered consumer and voter data and intelligence,
today announced Resonate Segments, a suite of more than 1,000
audience segments, is now available for immediate activation within
the Yahoo DSP (demand side platform). Resonate's direct integration
with Yahoo ConnectID enables advertisers to future-proof targeting
for the shifting identity landscape and activate Resonate's data
across devices.
Resonate Segments are refreshed weekly, delivering real-time
insights into consumer preferences and buying intent across
industries. Numbered at 1,000 segments and growing, Resonate
Segments lets marketers pick from off-the-shelf audiences or create
niche Custom Audiences leveraging Resonate's 15,000+ attributes to
personalize campaigns and boost performance.
Ready-to-activate Segments audiences include:
Premium Political & Advocacy Audiences: now available
for the first time ever in DSP's: voting behaviors, propensity to
vote, party affiliation and more.
In-Market/Intender Audiences: Segments based on interests
across various categories, such as tech, sports, travel and
more.
Shopper Audiences: Shopping behaviors and brands,
including general retail, apparel, and financial services.
Premium Health Audiences: Premium Health Audiences
including health conditions, health behaviors, healthy living and
more.
Yahoo takes an integrated approach to identity across every
digital environment. Yahoo Identity Solutions, which include Yahoo
ConnectID and Next-Gen Solutions, account for both addressable and
non-addressable inventory. Yahoo ConnectID for addressable
inventory is powered by Yahoo's consent-based, first-party and
partner data, and today reaches nearly 205M authenticated users in the U.S. The solution
has been adopted by nearly 50,000 publisher domains and is
interoperable with 35+ of the industry's top data platforms.
"Due to tighter margins and evolving consumer behavior,
marketers need access to powerful data – fast," says Bryan Gernert, CEO of Resonate. "That's why
we're excited to announce our partnership with Yahoo. This
integration brings Resonate's rich, real-time AI-powered audience
targeting data directly to Yahoo DSP users. With no separate
subscriptions required, Yahoo DSP users can now leverage this
powerful data within their existing platform, reaching the perfect
audience with unmatched speed and efficiency."
"We are thrilled to have Resonate Segments available via the
Yahoo DSP to further empower advertisers with rich data," said
Giovanni Gardelli, VP, ads data
products at Yahoo. "With an ever-changing identity landscape,
it is important that we all work together to find solutions that
help set up advertisers for success. The integration of Resonate
and Yahoo ConnectID future-proofs advertisers' media campaigns and
enables them to keep delivering relevant and meaningful experiences
despite signal loss."
Learn more about Resonate Segments here.
About Resonate
Headquartered in Reston, VA,
Resonate is the leader in AI-powered voter and consumer data and
intelligence, delivering proprietary, privacy-safe consumer and
voter data for insights, analysis and activation. The Resonate data
set includes more than 15,000 rich, relevant, real-time data points
that holistically describe more than 250M U.S. individuals. Resonate data is delivered
directly through top demand side platform (DSP) providers, data
append and licensing, the Resonate Ignite platform or through
Resonate Managed Media Services. Hundreds of companies and
campaigns use Resonate to drive more effective marketing strategy
and execution fueled by a more comprehensive understanding of their
audience that extends beyond traditional demographics,
psychographics and behavioral data to uncover why people choose,
buy, or support certain brands, products, candidates or causes.
For more information, please visit www.resonate.com.
Media Contact: Resonate@5wpr.com
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SOURCE Resonate